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AEO for window replacement companies: AI search visibility ranking

By monitoraeo Last updated August 03, 2026 Refreshed every 90 days

How AI search engines rank window replacement companies by visibility and citations. 15 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential window brands and installers selling replacement windows, doors, and energy-efficiency upgrades at scale. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

12%

Avg visibility across category

Avg citation rate

15/15

Brands successfully audited

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When buyers ask about Window replacement companies, AI engines frequently mention Renewal by Andersen as the leading brand. With a visibility percentage of 62.5, Andersen stands out prominently. Other notable brands include Pella and Window World, which also receive considerable mentions in AI-generated responses.

The rankings are heavily influenced by data from popular domains like google.com, modernize.com, and consumerreports.org. These sources often act as aggregators of user reviews and professional insights, providing a comprehensive look at brand performance and reliability.

For buyers evaluating this list, it's crucial to focus on recent reviews and third-party validation, as these are valued by AI engines. Brands with a strong topical authority and consistent positive feedback tend to rank higher, indicating that they offer reliable and quality services.

At a glance

Category leader Renewal by Andersen 62% visibility · named in 5 of 8 AI answers

Most cited brand Pella 38% citation rate · the AI's most-trusted source brand in window replacement companies

Top cited domain google.com Referenced by AI across the window replacement companies query set — the highest-leverage PR target in this category

Visibility spread 62pp Gap between top and bottom of the ranking · 10 brands at 0% (invisible to the AI)

What we observed in this category

Renewal by Andersen leads the category with a visibility score of 62.5%, more than 12 points above Pella at 50.0% and more than five times the category average of 11.7%. That gap matters because the composite scores compress quickly: Renewal by Andersen sits at 47.5 and Pella at 46.2, but Window World at rank 3 drops sharply to 26.2. Below rank 3, scores fall to 12.5 or lower, meaning two brands effectively dominate AI-generated responses while the remaining 13 brands share very little presence.

Visibility and citation do not move together in this category, which signals a split between brands that are named and brands that are trusted as sources. Renewal by Andersen is named in 62.5% of responses but cited in only 12.5%, while Pella is named less (50.0%) but cited three times as often (37.5%). Window World holds a 37.5% visibility score yet earns zero citations. Window Nation shows the inverse pattern, appearing in 0.0% of AI responses but carrying a 12.5% citation rate, suggesting the AI references it as a source without surfacing it as a recommended brand.

Every brand in the dataset records Google AI Mode as its top engine, confirming that this category's AI visibility landscape is entirely concentrated on one platform. Among the third-party sources the AI anchors on, modernize.com, consumerreports.org, and reddit.com appear alongside google.com, indicating the model draws on comparison and review content rather than brand-owned pages. Nerdwallet.com and ecowatch.com also appear, suggesting cost and sustainability angles are shaping how the AI constructs answers about window replacement.

Movers & shakers since last refresh

Biggest visibility risers

Renewal by Andersen 38% → 62% · rank #2 → #1
+25pp
Window World 25% → 38% · rank #3 → #3
+12pp
JELD-WEN 0% → 12% · rank #11 → #5
+12pp

Biggest visibility fallers

Window Nation 12% → 0% · rank #7 → #6
-12pp
Universal Windows Direct 12% → 0% · rank #4 → #7
-12pp
Marvin 12% → 0% · rank #5 → #8
-12pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	Renewal by Andersen renewalbyandersen.com	62%	12%	Google AI Mode
Renewal by Andersen leads all 15 brands with 62.5% visibility, more than five times the 11.7% category average, but its 12.5% citation rate reveals a wide named-versus-trusted gap.
2	Pella pella.com	50%	38%	Google AI Mode
Pella sits 12.5 points below Renewal by Andersen on visibility (50.0%) yet outpaces it on citations (37.5%), giving it the highest citation rate of any brand in the category.
3	Window World windowworld.com	38%	0%	Google AI Mode
Window World holds 37.5% visibility, well above the 11.7% average, but records a 0.0% citation rate, meaning AI responses mention it without treating its content as a reference source.
4	Champion Windows championwindow.com	12%	12%	Google AI Mode
Champion Windows scores 12.5% on both visibility and citation, placing it exactly at the citation average while sitting just above the 11.7% visibility average for the category.
5	JELD-WEN jeld-wen.com	12%	0%	Google AI Mode
JELD-WEN jumped six rank positions from 11 to 5 this period with a 12.5-point visibility gain, but its citation rate fell 12.5 points to zero, matching Window World's citation pattern.
6	Window Nation windownation.com	0%	12%	Google AI Mode
7	Universal Windows Direct universalwindowsdirect.com	0%	0%	Google AI Mode
8	Marvin marvin.com	0%	0%	Google AI Mode
9	Milgard milgard.com	0%	0%	Google AI Mode
10	Simonton simonton.com	0%	0%	Google AI Mode
11	Andersen Windows andersenwindows.com	0%	0%	Google AI Mode
12	Power Home Remodeling powerhrg.com	0%	0%	Google AI Mode
13	Feldco 4feldco.com	0%	0%	Google AI Mode
14	NewSouth Window Solutions newsouthwindow.com	0%	0%	Google AI Mode
15	Castle Windows castlewindows.com	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on window replacement companies, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

google.commodernize.comreddit.comconsumerreports.orgecowatch.comyoutube.comargowindowrepair.comnerdwallet.com

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own window replacement companies brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your window replacement companies brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for window replacement companies

Who leads AI visibility in the window replacement category?

Renewal by Andersen leads with a 62.5% visibility score and a composite score of 47.5, both the highest in the category. Pella ranks second with 50.0% visibility and a composite score of 46.2.

Which window replacement brand is cited most often by Google AI Mode?

Pella has the highest citation rate at 37.5%, three times that of Renewal by Andersen (12.5%) and well above the category average of 5.0%.

What third-party sources does Google AI Mode anchor on for window replacement queries?

The top cited sources include modernize.com, consumerreports.org, reddit.com, ecowatch.com, and nerdwallet.com, suggesting the AI draws on comparison, review, cost, and sustainability content.

How concentrated is AI visibility in this category?

Visibility is heavily concentrated: the top two brands average 56.3% visibility while the category average is 11.7%, and six of the top 10 brands record 0.0% visibility.

Which brands saw the biggest visibility changes in the most recent period?

Renewal by Andersen gained 25.0 visibility points to reach 62.5%, and JELD-WEN rose six rank positions with a 12.5-point gain. Universal Windows Direct and Marvin each fell 12.5 points to 0.0% visibility.

Can a brand have citations but no visibility in this category?

Yes. Window Nation records a 0.0% visibility score but a 12.5% citation rate, indicating Google AI Mode references it as a source within answers without surfacing it as a named recommendation.