AI Visibility Rankings · Analytics

Website feedback tools: AI search visibility ranking (2026)

How AI search engines rank website feedback tools by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Website feedback tools used to collect user comments, capture qualitative insights, identify friction, and improve web experiences through on-site input. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Refreshed Jun 18, 2026

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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At a glance

Category leader Hotjar 38% visibility · named in 3 of 8 AI answers

Most cited brand BugHerd 12% citation rate · the AI's most-trusted source brand in website feedback tools

Top cited domain youtube.com Referenced by AI across the website feedback tools query set — the highest-leverage PR target in this category

Visibility spread 38pp Gap between top and bottom of the ranking · 13 brands at 0% (invisible to the AI)

What we observed in this categoryauto-generated

Hotjar leads the website feedback tools category with a visibility score of 37.5%, sitting 12.5 points clear of the four brands tied at 25% (BugHerd, Marker.io, Survicate, and Userback). The category average visibility is just 8.1%, making Hotjar's score more than four times the norm. This gap matters because AI responses in this category are not spreading mentions evenly across brands. Hotjar's recent gain of 12.5 visibility points reinforces a consolidating lead rather than a contested top position.

A clear divergence exists between which brands get named and which get cited. Hotjar has 37.5% visibility but 0% citation, meaning the AI mentions it without linking to it. BugHerd and Marker.io each hold 25% visibility and 12.5% citation, making them the only top-five brands that earn both mentions and source links. Mopinion and Canny show the reverse pattern, sitting at 0% visibility but 12.5% citation each, suggesting the AI references them as sources without surfacing them as recommended tools.

Google AI Mode is the dominant engine across all ranked brands, with every brand in the top ten showing it as their top engine. The cited sources list reveals the AI is anchoring on third-party platforms rather than vendor sites directly. YouTube, Reddit, and G2 all appear alongside niche tools like feedbucket.app and ybug.io. BugHerd is the only brand from the ranked list that also appears in the cited sources list, suggesting it benefits from being referenced in roundup content consumed by the AI.

Movers & shakers since last refresh

Biggest visibility risers

Marker.io 0% → 25% · rank #4 → #3
+25pp
Survicate 0% → 25% · rank #8 → #4
+25pp
Hotjar 25% → 38% · rank #2 → #1
+12pp

Biggest visibility fallers

BugHerd 62% → 25% · rank #1 → #2
-38pp
Mopinion 25% → 0% · rank #5 → #8
-25pp
Qualaroo 25% → 12% · rank #7 → #7
-12pp

The ranking

#	Brand	Visibility	Citation	Top engine
1	Hotjar hotjar.com	38%	0%	Google AI Mode
Hotjar leads at 37.5% visibility, more than four times the 8.1% category average, but earns zero citations, meaning AI names it without linking to it as a source.
2	BugHerd bugherd.com	25%	12%	Google AI Mode
BugHerd dropped from 62.5% to 25% visibility this period but retains a 12.5% citation rate, and it is the only ranked brand also appearing in the AI's cited sources list.
3	Marker.io marker.io	25%	12%	Google AI Mode
Marker.io rose from 0% to 25% visibility this period and matches BugHerd's 12.5% citation rate, making it the strongest momentum story among the top five brands.
4	Survicate survicate.com	25%	0%	Google AI Mode
Survicate jumped from rank 8 to rank 4 with a 25-point visibility gain, but its 0% citation rate means AI mentions it without treating it as a credible source.
5	Userback userback.io	25%	0%	Google AI Mode
Userback sits at 25% visibility against a category average of 8.1%, but its 0% citation rate and composite score of 17.5 place it behind BugHerd and Marker.io in overall AI authority.
6	Usersnap usersnap.com	12%	0%	Google AI Mode
7	Qualaroo qualaroo.com	12%	0%	Google AI Mode
8	Mopinion mopinion.com	0%	12%	Google AI Mode
9	Canny canny.io	0%	12%	Google AI Mode
10	Useberry useberry.com	0%	0%	Google AI Mode
11	UserTesting usertesting.com	0%	0%	Google AI Mode
12	Sprig sprig.com	0%	0%	Google AI Mode
13	FeedBear feedbear.com	0%	0%	Google AI Mode
14	Medallia medallia.com	0%	0%	Google AI Mode
15	Pastel usepastel.com	0%	0%	Google AI Mode
16	Pendo pendo.io	0%	0%	Google AI Mode
17	Frill frill.co	0%	0%	Google AI Mode
18	FullStory fullstory.com	0%	0%	Google AI Mode
19	GetFeedback getfeedback.com	0%	0%	Google AI Mode
20	InMoment inmoment.com	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on website feedback tools, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

youtube.comfeedbucket.appybug.ioreddit.comg2.commarkup.iobugherd.comtypeform.com

How to read this ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.

Rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.

Get your own website feedback tools brand audited

The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your website feedback tools brand → Browse all rankings Methodology →

Frequently asked about website feedback tools AI visibility

Who leads AI visibility in website feedback tools?

Hotjar leads with 37.5% visibility, more than four times the category average of 8.1%. BugHerd, Marker.io, Survicate, and Userback are each tied at 25%.

Which brands are both mentioned and cited by Google AI Mode in this category?

BugHerd and Marker.io are the only top-five brands with both visibility and citation scores, each holding 12.5% citation alongside 25% visibility.

What sources does AI cite most for website feedback tools research?

The top cited sources are youtube.com, feedbucket.app, ybug.io, reddit.com, and g2.com, suggesting the AI relies heavily on third-party and community content rather than vendor sites.

Which brands saw the biggest AI visibility gains recently?

Marker.io and Survicate both rose from 0% to 25% visibility this period, with Survicate also climbing four rank positions from 8th to 4th.

Which brands lost the most AI visibility in this category?

BugHerd fell from 62.5% to 25% visibility, and Mopinion dropped from 25% to 0%, with Mopinion also losing 37.5 citation points in the same period.

Is AI visibility concentrated or spread evenly across website feedback tool brands?

Visibility is heavily concentrated, with the top brand at 37.5% and the category average at just 8.1%. Half of the top ten brands currently hold 0% visibility.