AI Visibility Rankings · Marketing

Top 20 website builders by AI search visibility (2026)

Platforms used to build and publish business websites, landing pages, portfolios, online stores, and branded web experiences without heavy development. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Refreshed Jun 05, 2026

12%

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

At a glance

Category leader Squarespace 62% visibility · named in 5 of 8 AI answers

Most cited brand Wix 12% citation rate · the AI's most-trusted source brand in website builders

Top cited domain reddit.com Referenced by AI across the website builders query set — the highest-leverage PR target in this category

Visibility spread 62pp Gap between top and bottom of the ranking · 15 brands at 0% (invisible to the AI)

What we observed in this categoryauto-generated

Squarespace and Hostinger share the category lead with identical visibility scores of 62.5% and composite scores of 43.8, both more than five times the category average visibility of 11.9%. This gap is significant: the top two brands are mentioned in AI Overviews across the majority of tracked queries, while 13 of the 20 audited brands register zero visibility. Wix and Shopify form a secondary tier at 50% visibility, and WordPress.com drops sharply to just 12.5%, exposing a steep concentration of AI presence among four brands.

A notable divergence exists between being named and being cited. Squarespace, Hostinger, and Shopify each hold visibility scores of 50–62.5% yet carry 0% citation rates, meaning AI Overviews reference these brands without linking to their domains. Wix is the only top-five brand earning citations, at 12.5%, giving it a citation rate ten times the category average of 1.2%. GoDaddy presents the inverse pattern: 0% visibility but a 12.5% citation rate, appearing as a cited source without being named as a recommended brand in AI responses.

All top brands anchor exclusively to Google AI Overviews as their top engine, with no other engine surfacing for any ranked brand. The sources Google AI Overviews draws on in this category are predominantly third-party review and community platforms: reddit.com, tooltester.com, techradar.com, pcmag.com, and youtube.com lead the citation list alongside titan.email and godaddy.com. This indicates AI answers in the website builders category are being shaped primarily by independent review sites and user communities rather than brand-owned content.

Movers & shakers since last refresh

Biggest visibility risers

Squarespace 0% → 62% · rank #0 → #1
+62pp
Hostinger 0% → 62% · rank #0 → #2
+62pp
Wix 0% → 50% · rank #0 → #3
+50pp

The ranking

#	Brand	Visibility	Citation	Top engine
1	Squarespace squarespace.com	62%	0%	Google AI Overviews
Squarespace leads the category at 62.5% visibility — more than 5x the 11.9% average — but earns zero citations, meaning AI names but never links to its domain.
2	Hostinger hostinger.com	62%	0%	Google AI Overviews
Hostinger matches Squarespace exactly at 62.5% visibility and 0% citation, making it a co-leader in mentions but entirely absent from cited sources across all tracked queries.
3	Wix wix.com	50%	12%	Google AI Overviews
Wix is the only top-five brand with a non-zero citation rate at 12.5%, ten times the 1.2% category average, distinguishing it as the most trusted brand in AI source referencing.
4	Shopify shopify.com	50%	0%	Google AI Overviews
Shopify sits at 50% visibility alongside Wix but holds 0% citations, suggesting AI treats it as a recognised brand name without anchoring any responses to its own content.
5	WordPress.com wordpress.com	12%	0%	Google AI Overviews
WordPress.com falls sharply to 12.5% visibility — one-fifth of the leaders' scores — and earns zero citations, placing it near the threshold of category irrelevance in AI Overviews.
6	GoDaddy godaddy.com	0%	12%	Google AI Overviews
7	Webflow webflow.com	0%	0%	Google AI Overviews
8	Duda duda.co	0%	0%	Google AI Overviews
9	Framer framer.com	0%	0%	Google AI Overviews
10	Weebly weebly.com	0%	0%	Google AI Overviews
11	Carrd carrd.co	0%	0%	Google AI Overviews
12	Jimdo jimdo.com	0%	0%	Google AI Overviews
13	IONOS ionos.com	0%	0%	Google AI Overviews
14	SITE123 site123.com	0%	0%	Google AI Overviews
15	Strikingly strikingly.com	0%	0%	Google AI Overviews
16	Unbounce unbounce.com	0%	0%	Google AI Overviews
17	Dorik dorik.com	0%	0%	Google AI Overviews
18	Bubble bubble.io	0%	0%	Google AI Overviews
19	Typedream typedream.com	0%	0%	Google AI Overviews
20	Pixpa pixpa.com	0%	0%	Google AI Overviews

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on website builders, these are the domains Google AI Overviews cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

reddit.comtooltester.comtechradar.comyoutube.compcmag.comired.comtitan.emailgodaddy.com

How to read this ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.

Rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.

Get your own website builders brand audited

The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your website builders brand → Browse all rankings Methodology →

Frequently asked about website builders AI visibility

Who leads AI visibility in the website builders category?

Squarespace and Hostinger jointly lead with 62.5% visibility and composite scores of 43.8, both appearing in AI Overviews across the majority of tracked queries.

Which website builder brand is cited most often by AI Overviews?

Wix is the only top-five brand with a citation rate above zero, at 12.5%, making it the most cited brand despite ranking third for overall visibility.

What sources does AI cite most for website builder research?

Google AI Overviews in this category primarily cites third-party platforms including reddit.com, tooltester.com, techradar.com, pcmag.com, and youtube.com rather than brand-owned domains.

Are any major website builder brands invisible in AI Overviews?

Yes — Webflow, Duda, Framer, and Weebly all register 0% visibility and 0% citation, giving them no measurable presence in AI-generated answers across tracked queries.

Can a brand be cited by AI without being named as a recommendation?

GoDaddy demonstrates this exactly: it holds 0% visibility but a 12.5% citation rate, meaning AI links to it as a source without recommending it as a brand.

How concentrated is AI visibility in the website builders category?

Highly concentrated — the top four brands hold 50–62.5% visibility each while the remaining 16 brands average near zero, far below the 11.9% category mean.