Web design agencies in Hobart: AI search visibility ranking (2026)
How AI search engines rank web design agencies in hobart by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Hobart web design agencies offering website strategy, UX, development, branding, and conversion-focused digital experiences for local businesses and growth-stage brands. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 21, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Chromatix and Butterfly share the top two positions in this category, each scoring 12.5% visibility and a composite score of 8.8, both entering the tracked set from zero in the previous period. The category average visibility sits at just 1.2%, making their 12.5% figures more than ten times the norm. That gap is material because 17 of the 20 tracked brands have a composite score of zero, meaning AI responses in this category are effectively dominated by two names right now.
Digital Nomads HQ presents an unusual split: it holds zero visibility but carries a 12.5% citation rate, the only brand in the top ten with any citation activity at all. This means the AI references Digital Nomads HQ as a source without surfacing it as a named recommendation, a different type of presence from Chromatix and Butterfly. The average citation rate across the category is just 0.6%, so Digital Nomads HQ's 12.5% citation figure is a clear outlier despite its lower composite score of 3.8.
Google AI Mode is the sole engine driving all recorded scores across this category, with no other engine contributing data. The cited sources list includes aggregator and directory platforms such as techbehemoths.com and topcssgallery.com alongside general-web references like google.com and reddit.com. The presence of digitalnomadshq.com.au in that source list aligns with Digital Nomads HQ's citation activity and suggests the AI is anchoring partly on third-party directory content rather than direct agency websites.
Movers & shakers since last refresh
Biggest visibility risers
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Chromatix 0% → 12% · rank #0 → #1+12pp
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Butterfly 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
chromatix.com.au
|
12% | 0% | Google AI Mode |
Chromatix leads with 12.5% visibility and a composite score of 8.8, more than ten times the 1.2% category average, but carries zero citation activity. |
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| 2 |
butterfly.com.au
|
12% | 0% | Google AI Mode |
Butterfly matches Chromatix exactly at 12.5% visibility and 8.8 composite score, making it a co-leader with no citation presence recorded in this period. |
||||
| 3 |
digitalnomadshq.com.au
|
0% | 12% | Google AI Mode |
Digital Nomads HQ holds the only non-zero citation rate in the top ten at 12.5%, yet records zero visibility, producing a composite score of just 3.8. |
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| 4 |
insidea.com
|
0% | 0% | Google AI Mode |
INSIDEA sits at rank 4 with a composite score of zero, zero visibility, and zero citations, indicating no measurable AI presence in this category currently. |
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| 5 |
ebpearls.com.au
|
0% | 0% | Google AI Mode |
EB Pearls also scores zero across all metrics at rank 5, matching INSIDEA and six other brands in the tracked set with no recorded AI exposure. |
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| 6 |
luminary.com
|
0% | 0% | Google AI Mode |
| 7 |
excitemedia.com.au
|
0% | 0% | Google AI Mode |
| 8 |
advisible.com.au
|
0% | 0% | Google AI Mode |
| 9 |
wpcreative.com.au
|
0% | 0% | Google AI Mode |
| 10 |
quikclicks.com.au
|
0% | 0% | Google AI Mode |
| 11 |
jtbstudios.com.au
|
0% | 0% | Google AI Mode |
| 12 |
willshall.com
|
0% | 0% | Google AI Mode |
| 13 |
stonedigital.com.au
|
0% | 0% | Google AI Mode |
| 14 |
creato.com.au
|
0% | 0% | Google AI Mode |
| 15 |
designpluz.com.au
|
0% | 0% | Google AI Mode |
| 16 |
aekmedia.com.au
|
0% | 0% | Google AI Mode |
| 17 |
pixite.com.au
|
0% | 0% | Google AI Mode |
| 18 |
sotogroup.com.au
|
0% | 0% | Google AI Mode |
| 19 |
magicdust.com.au
|
0% | 0% | Google AI Mode |
| 20 |
bapple.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on web design agencies in hobart, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own web design agencies in hobart brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about web design agencies in hobart AI visibility
Who leads AI visibility in the web design agencies in Hobart category?
Chromatix and Butterfly are joint leaders, each with 12.5% visibility and a composite score of 8.8, both new entrants from zero in the prior period.
How concentrated is AI visibility in this category?
Extremely concentrated: only two of twenty brands hold any visibility, both at 12.5%, while the category average sits at 1.2% and 17 brands score zero.
Which brand is cited most often without being named as a recommendation?
Digital Nomads HQ holds a 12.5% citation rate but zero visibility, meaning the AI references its domain as a source without surfacing it as a brand answer.
What sources does Google AI Mode anchor on for this category?
The top cited sources include techbehemoths.com, topcssgallery.com, reddit.com, and digitalnomadshq.com.au, suggesting the AI relies heavily on directory and aggregator content.
Which engine is driving AI visibility data in this category?
Google AI Mode is the sole engine recorded across all 20 brands in this audit, with no other engine contributing scores.
What does a zero composite score mean for most brands in this category?
Seventeen of the twenty tracked brands carry a composite score of zero, meaning they have no measurable named mention or citation presence in Google AI Mode responses for this category.