Top 20 warehouse management software by AI search visibility (2026)
Platforms used to manage inventory locations, receiving, picking, packing, fulfillment workflows, and warehouse operations across supply chains. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 05, 2026At a glance
What we observed in this categoryauto-generated
ShipHero leads the warehouse management software category with 75% AI visibility — 12.5 percentage points ahead of second-ranked NetSuite at 62.5%, and more than three times the category average of 23.1%. That gap is significant: ShipHero appears in AI Overviews for three-quarters of relevant queries while the majority of the 20 tracked brands sit well below average. Oracle and Extensiv are tied at 50%, meaning the top-four brands occupy a visibility band that the remaining 16 brands largely fail to reach.
The most striking pattern in this audit is the universal citation rate of 0.0% across every tracked brand, including the leader ShipHero. Named visibility and direct citation are completely decoupled here: AI Overviews mention these brands by name but link back to none of their own domains. This means brands like SAP and Manhattan Associates — with substantial domain authority — receive no citation advantage over smaller competitors like Fishbowl or Logiwa. Being named and being trusted as a source are entirely separate outcomes in this category.
The actual sources Google AI Overviews anchors on for warehouse management software queries are third-party review and analyst platforms: gartner.com, g2.com, supplychaindigital.com, and niche aggregators like explorewms.com and olive.app. Brand-owned domains are not among the cited sources at all. Every brand in the top 10 records Google AI Overviews as its top engine, confirming this is a Google-dominant category with no observable Bing or other engine contribution in the current dataset.
Movers & shakers since last refresh
Biggest visibility risers
-
ShipHero 0% → 75% · rank #0 → #1+75pp
-
NetSuite 0% → 62% · rank #0 → #2+62pp
-
Oracle 0% → 50% · rank #0 → #3+50pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
shiphero.com
|
75% | 0% | Google AI Overviews |
ShipHero leads all 20 tracked brands at 75% visibility — 3.2x the 23.1% category average — yet records 0% citation, matching every peer. |
||||
| 2 |
netsuite.com
|
62% | 0% | Google AI Overviews |
NetSuite sits 12.5 points behind ShipHero at 62.5% visibility but 12.5 points clear of the three-way tie at rank 3, making it a clear second with no citation to show. |
||||
| 3 |
oracle.com
|
50% | 0% | Google AI Overviews |
Oracle ties Extensiv and Odoo at 50% visibility and a composite score of 35.0, offering no differentiation from those smaller competitors despite its brand scale. |
||||
| 4 |
extensiv.com
|
50% | 0% | Google AI Overviews |
Extensiv matches Oracle at 50% visibility and 35.0 composite score, punching at a level equivalent to an enterprise vendor despite being a specialist WMS platform. |
||||
| 5 |
odoo.com
|
50% | 0% | Google AI Overviews |
Odoo's 50% visibility places it well above the 23.1% average, but its 0% citation rate means it gains no referral authority from AI Overviews despite frequent mentions. |
||||
| 6 |
sap.com
|
38% | 0% | Google AI Overviews |
| 7 |
cin7.com
|
38% | 0% | Google AI Overviews |
| 8 |
fishbowlinventory.com
|
38% | 0% | Google AI Overviews |
| 9 |
logiwa.com
|
25% | 0% | Google AI Overviews |
| 10 |
manh.com
|
12% | 0% | Google AI Overviews |
| 11 |
shipbob.com
|
12% | 0% | Google AI Overviews |
| 12 |
koerber-supplychain.com
|
12% | 0% | Google AI Overviews |
| 13 |
blueyonder.com
|
0% | 0% | Google AI Overviews |
| 14 |
infor.com
|
0% | 0% | Google AI Overviews |
| 15 |
deposco.com
|
0% | 0% | Google AI Overviews |
| 16 |
zoho.com
|
0% | 0% | Google AI Overviews |
| 17 |
acumatica.com
|
0% | 0% | Google AI Overviews |
| 18 |
skuvault.com
|
0% | 0% | Google AI Overviews |
| 19 |
unleashedsoftware.com
|
0% | 0% | Google AI Overviews |
| 20 |
finaleinventory.com
|
0% | 0% | Google AI Overviews |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on warehouse management software, these are the domains Google AI Overviews cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own warehouse management software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about warehouse management software AI visibility
Who leads AI visibility in warehouse management software?
ShipHero leads with 75% visibility and a composite score of 52.5, ahead of NetSuite at 62.5% and Oracle, Extensiv, and Odoo each at 50%.
What is the average AI visibility for warehouse management software brands?
The category average is 23.1%, meaning brands ranked 3–5 at 50% visibility are more than double the average, while lower-ranked brands fall significantly below it.
Which brands are cited by AI Overviews as sources in this category?
No tracked brand domain receives any citations; all 20 brands record a 0% citation rate, meaning AI Overviews name brands but do not link to their owned domains.
What sources does AI cite most for warehouse management software research?
The top cited sources are third-party platforms including gartner.com, g2.com, supplychaindigital.com, explorewms.com, and olive.app — not the brands' own websites.
Does higher brand authority translate to more AI citations in this category?
No — enterprise vendors like SAP, Oracle, and Manhattan Associates all record 0% citation, identical to smaller specialists like Logiwa and Fishbowl, indicating brand authority has no observed citation advantage here.
Which AI engine dominates visibility for warehouse management software queries?
Google AI Overviews is the top engine for every brand in the top 10, with no other engine appearing as a primary driver in the current dataset.