Voice of customer software: AI search visibility ranking (2026)
How AI search engines rank voice of customer software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Voice of customer platforms used to collect feedback, measure sentiment, surface customer insight, and improve retention and experience programs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 12, 2026Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
At a glance
What we observed in this categoryauto-generated
Qualtrics leads the Voice of Customer software category with a visibility score of 37.5%, more than 12 points ahead of Medallia and InMoment, which are tied at 25.0%. The category average visibility sits at just 4.4%, meaning Qualtrics is running at roughly 8.5 times the average. That gap is significant because it signals a near-monopoly on AI-generated shortlist mentions, leaving 17 of the 20 tracked brands with zero visibility in Google AI Mode responses.
Medallia and InMoment each hold 25.0% visibility but carry zero citation share, exposing a clear divergence between being named and being trusted as a source. Qualtrics is the only brand in the top 5 that also earns citations, at 12.5% against a category average of just 0.6%. This means Qualtrics is functioning both as a recommended brand and as a reference source, while Medallia and InMoment are mentioned without their own content being surfaced as evidence.
The top cited sources in this category are dominated by third-party review and analyst platforms, with gartner.com appearing first, followed by softwarereviews.com and customergauge.com. Qualtrics.com is the only brand-owned domain in the cited sources list, confirming that AI is anchoring primarily on external authority sites rather than vendor content. YouTube also appears in the citation list, suggesting Google AI Mode is drawing on video content as a secondary input alongside written analyst and review sources.
Movers & shakers since last refresh
Biggest visibility risers
-
Qualtrics 0% → 38% · rank #0 → #1+38pp
-
Medallia 0% → 25% · rank #0 → #2+25pp
-
InMoment 0% → 25% · rank #0 → #3+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
qualtrics.com
|
38% | 12% | Google AI Mode |
Qualtrics holds a 37.5% visibility score and 12.5% citation rate, placing it more than 8 times above the 4.4% category average and making it the only top-5 brand earning citations. |
||||
| 2 |
medallia.com
|
25% | 0% | Google AI Mode |
Medallia matches InMoment at 25.0% visibility but records zero citations, meaning it is named in AI responses yet never used as a sourced reference in this category. |
||||
| 3 |
inmoment.com
|
25% | 0% | Google AI Mode |
InMoment shares rank 3 with Medallia on a 17.5 composite score and 25.0% visibility, but its zero citation rate signals it lacks any owned content authority in Google AI Mode. |
||||
| 4 |
surveymonkey.com
|
0% | 0% | Google AI Mode |
SurveyMonkey records zero visibility and zero citations despite broad brand recognition, suggesting Google AI Mode does not position it as a primary Voice of Customer solution. |
||||
| 5 |
alchemer.com
|
0% | 0% | Google AI Mode |
Alchemer sits at rank 5 with a composite score of zero, identical to SurveyMonkey, indicating no measurable AI presence in Voice of Customer category responses at this audit point. |
||||
| 6 |
nice.com
|
0% | 0% | Google AI Mode |
| 7 |
birdeye.com
|
0% | 0% | Google AI Mode |
| 8 |
asknicely.com
|
0% | 0% | Google AI Mode |
| 9 |
verint.com
|
0% | 0% | Google AI Mode |
| 10 |
qualaroo.com
|
0% | 0% | Google AI Mode |
| 11 |
hotjar.com
|
0% | 0% | Google AI Mode |
| 12 |
uservoice.com
|
0% | 0% | Google AI Mode |
| 13 |
zonkafeedback.com
|
0% | 0% | Google AI Mode |
| 14 |
typeform.com
|
0% | 0% | Google AI Mode |
| 15 |
surveysparrow.com
|
0% | 0% | Google AI Mode |
| 16 |
forsta.com
|
0% | 0% | Google AI Mode |
| 17 |
delighted.com
|
0% | 0% | Google AI Mode |
| 18 |
mopinion.com
|
0% | 0% | Google AI Mode |
| 19 |
opinionlab.com
|
0% | 0% | Google AI Mode |
| 20 |
getfeedback.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on voice of customer software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own voice of customer software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about voice of customer software AI visibility
Who leads AI visibility in Voice of Customer software?
Qualtrics leads with 37.5% visibility and a composite score of 30.0, well ahead of Medallia and InMoment, which are tied at 25.0% and 17.5 respectively.
What is the average AI visibility for Voice of Customer software brands?
The category average visibility is 4.4%, with an average citation rate of just 0.6%, reflecting that the majority of the 20 tracked brands have zero presence in Google AI Mode.
Which brands earn citations in AI responses for Voice of Customer software?
Only Qualtrics earns citations, at 12.5%, while Medallia and InMoment have zero citation share despite holding 25.0% visibility each.
What sources does AI cite most for Voice of Customer software research?
Gartner.com appears first among cited sources, followed by customergauge.com, softwarereviews.com, and youtube.com, with qualtrics.com as the only brand-owned domain in the list.
How concentrated is AI visibility in the Voice of Customer software category?
Highly concentrated: only 3 of the 20 tracked brands register any visibility at all, and those 3 brands all entered the rankings fresh in this audit period with no prior visibility recorded.
Is Google AI Mode the dominant engine for this category?
Yes, every brand in the top 10 lists Google AI Mode as their top engine, and all citation and visibility data in this audit is sourced exclusively from Google AI Mode responses.