Top 20 video conferencing software by AI search visibility (2026)
Software used for online meetings, team collaboration, webinars, virtual client calls, screen sharing, and remote communication across organizations. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 05, 2026At a glance
What we observed in this categoryauto-generated
Zoom, Microsoft Teams, and Google Meet each hold identical visibility scores of 75.0% — more than four times the category average of 18.1% — forming a clear three-way tier at the top. The gap between this trio and fourth-ranked Webex at 37.5% is stark, and the drop to fifth-placed Zoho Meeting at 25.0% is sharper still. The composite scores reinforce this: Zoom leads at 56.2, while Teams and Meet sit at 52.5, and every brand ranked fifth or below scores under 18.0.
Despite matching visibility scores, Zoom diverges sharply from Microsoft Teams and Google Meet on citations: Zoom holds a 12.5% citation rate while Teams and Meet register 0.0%. This means AI Overviews mention Teams and Meet frequently but do not anchor their responses with links to those brands' own domains. Notably, Slack — ranked sixth with just 12.5% visibility — matches Zoom's citation rate exactly, suggesting citation rate and visibility are not correlated in this category.
Google AI Overviews is the dominant engine across all 10 ranked brands, with every brand's top engine recorded as Google AI Overviews. The external sources AI cites most include pcmag.com, forbes.com, and several niche or mid-tier review and productivity sites such as crazyegg.com, pumble.com, and tailoredspace.com. The presence of jabra.com — a hardware peripheral brand — as a top cited source indicates AI is drawing on accessory and setup content, not solely software-focused review sites, when constructing video conferencing responses.
Movers & shakers since last refresh
Biggest visibility risers
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Zoom 0% → 75% · rank #0 → #1+75pp
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Microsoft Teams 0% → 75% · rank #0 → #2+75pp
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Google Meet 0% → 75% · rank #0 → #3+75pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
zoom.us
|
75% | 12% | Google AI Overviews |
Zoom leads with a 75.0% visibility score 4x the category average and is the only top-3 brand with any direct citation presence at 12.5%. |
||||
| 2 |
microsoft.com
|
75% | 0% | Google AI Overviews |
Microsoft Teams matches Zoom's 75.0% visibility but records 0.0% citations, meaning AI mentions it without linking to microsoft.com as a source. |
||||
| 3 |
google.com
|
75% | 0% | Google AI Overviews |
Google Meet ties at 75.0% visibility with a 0.0% citation rate, notable given the responses appear in Google's own AI Overviews product. |
||||
| 4 |
webex.com
|
38% | 0% | Google AI Overviews |
Webex drops to 37.5% visibility and 0.0% citations, sitting roughly halfway between the top-3 cluster and the category average of 18.1%. |
||||
| 5 |
zoho.com
|
25% | 0% | Google AI Overviews |
Zoho Meeting's 25.0% visibility is above the 18.1% category average but its 0.0% citation rate leaves it with the lowest composite score in the top 5 at 17.5. |
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| 6 |
slack.com
|
12% | 12% | Google AI Overviews |
| 7 |
goto.com
|
12% | 0% | Google AI Overviews |
| 8 |
ringcentral.com
|
12% | 0% | Google AI Overviews |
| 9 |
jitsi.org
|
12% | 0% | Google AI Overviews |
| 10 |
livestorm.co
|
12% | 0% | Google AI Overviews |
| 11 |
dialpad.com
|
12% | 0% | Google AI Overviews |
| 12 |
whereby.com
|
0% | 0% | Google AI Overviews |
| 13 |
discord.com
|
0% | 0% | Google AI Overviews |
| 14 |
bigmarker.com
|
0% | 0% | Google AI Overviews |
| 15 |
clickmeeting.com
|
0% | 0% | Google AI Overviews |
| 16 |
butter.us
|
0% | 0% | Google AI Overviews |
| 17 |
airmeet.com
|
0% | 0% | Google AI Overviews |
| 18 |
demodesk.com
|
0% | 0% | Google AI Overviews |
| 19 |
hopin.com
|
0% | 0% | Google AI Overviews |
| 20 |
join.me
|
0% | 0% | Google AI Overviews |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on video conferencing software, these are the domains Google AI Overviews cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own video conferencing software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about video conferencing software AI visibility
Who leads AI visibility in video conferencing software?
Zoom, Microsoft Teams, and Google Meet are joint leaders, each with 75.0% visibility — more than four times the category average of 18.1%. Zoom holds the top composite score of 56.2 due to its 12.5% citation rate, which Teams and Meet both lack.
Which video conferencing brands are actually cited by AI, not just mentioned?
Only Zoom and Slack carry non-zero citation rates at 12.5% each; all other ranked brands including Microsoft Teams and Google Meet record 0.0% citations despite significant visibility scores.
What sources does Google AI Overviews cite most when answering video conferencing queries?
The most frequently cited sources include pcmag.com, forbes.com, jabra.com, crazyegg.com, and pumble.com, indicating AI relies heavily on third-party review and productivity sites rather than brand-owned domains.
How large is the visibility gap between the top brands and the rest of the category?
The top three brands sit at 75.0% visibility while fourth-ranked Webex is at 37.5% and the overall category average is just 18.1%, indicating a sharp concentration of AI presence among three players.
Is there a correlation between visibility and citation rate in this category?
No — Microsoft Teams and Google Meet both have 75.0% visibility but 0.0% citations, while Slack has only 12.5% visibility yet matches Zoom's 12.5% citation rate, showing the two metrics are independent.
Which engine dominates AI visibility for video conferencing software?
Google AI Overviews is the top engine for every single brand in the dataset, suggesting this category's AI visibility landscape is almost entirely shaped by Google's AI Overview behaviour.