AEO for video conferencing software: AI search visibility ranking
How AI search engines rank video conferencing software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Software used for online meetings, team collaboration, webinars, virtual client calls, screen sharing, and remote communication across organizations. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Download this AEO ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
When buyers inquire about video conferencing software, AI engines frequently spotlight Zoom as the leader with a 75.0% visibility rate. Google Meet and Microsoft Teams are often mentioned as well, reflecting their prominence in user discussions and reviews.
The rankings are shaped by data extracted from platforms like YouTube and Zapier, along with reputable publications such as Forbes and PCMag. These sources are primarily review and aggregator sites, indicating a focus on user feedback and expert evaluations.
For buyers assessing this list, it's crucial to consider the emphasis AI engines place on recent reviews and third-party validation. Brands that consistently appear in authoritative reviews or maintain a strong presence on these platforms are likely to be more reliable choices.
At a glance
What we observed in this category
Zoom leads the video conferencing category with 75% visibility, a 12.5 percentage point gap over Google Meet and Microsoft Teams, both sitting at 62.5%. That gap matters because the category average visibility is only 11.2%, meaning Zoom is running at nearly 7x the average. Google Meet and Microsoft Teams are statistically tied on visibility but diverge sharply on composite score (47.5 vs 43.8), reflecting differences in citation behaviour rather than raw mention frequency.
The most striking divergence between visibility and citation sits with Webex and Zoho Meeting. Webex holds 25% visibility and 25% citation, making it the only brand where both metrics align. Zoho Meeting, by contrast, scores 0% visibility but 12.5% citation, meaning Google AI Mode cites its domain as a source without naming it as a recommended brand. Zoom, despite leading on visibility at 75%, records 0% citation, suggesting it is named frequently but not linked as a supporting source.
Google AI Mode is the top engine for all 20 brands in this dataset, confirming the audit is essentially a single-engine view. The cited sources anchoring AI responses are third-party review and media outlets, led by youtube.com, zapier.com, forbes.com, and pcmag.com, alongside niche sites like vibe.us and jabra.com. No brand domain appears directly in the top cited sources list, which explains why high-visibility brands like Zoom and Microsoft Teams can hold 0% citation despite strong mention rates.
Movers & shakers since last refresh
Biggest visibility risers
-
Google Meet 50% → 62% · rank #3 → #2+12pp
-
Microsoft Teams 50% → 62% · rank #2 → #3+12pp
-
Webex 12% → 25% · rank #6 → #4+12pp
Biggest visibility fallers
-
Zoho Meeting 12% → 0% · rank #5 → #5-12pp
-
Slack 12% → 0% · rank #4 → #7-12pp
-
ClickMeeting 12% → 0% · rank #7 → #12-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
zoom.us
|
75% | 0% | Google AI Mode |
Zoom leads with 75% visibility, nearly 7x the 11.2% category average, yet records 0% citation, the largest visibility-to-citation gap among all ranked brands. |
||||
| 2 |
google.com
|
62% | 12% | Google AI Mode |
Google Meet sits at 62.5% visibility with 12.5% citation, making it the only top-3 brand that earns both meaningful mentions and source citations from Google AI Mode. |
||||
| 3 |
microsoft.com
|
62% | 0% | Google AI Mode |
Microsoft Teams matches Google Meet at 62.5% visibility but records 0% citation, having lost 12.5 citation points versus the prior period despite gaining 12.5 visibility points. |
||||
| 4 |
webex.com
|
25% | 25% | Google AI Mode |
Webex is the only brand in the top 5 where visibility and citation are equal at 25%, and it rose two rank positions with citation jumping 25 points from the prior period. |
||||
| 5 |
zoho.com
|
0% | 12% | Google AI Mode |
Zoho Meeting holds 0% visibility but retains 12.5% citation, an unusual inversion suggesting its domain is referenced as a source without the brand being named in AI responses. |
||||
| 6 |
ringcentral.com
|
0% | 0% | Google AI Mode |
| 7 |
slack.com
|
0% | 0% | Google AI Mode |
| 8 |
dialpad.com
|
0% | 0% | Google AI Mode |
| 9 |
butter.us
|
0% | 0% | Google AI Mode |
| 10 |
airmeet.com
|
0% | 0% | Google AI Mode |
| 11 |
demodesk.com
|
0% | 0% | Google AI Mode |
| 12 |
clickmeeting.com
|
0% | 0% | Google AI Mode |
| 13 |
goto.com
|
0% | 0% | Google AI Mode |
| 14 |
whereby.com
|
0% | 0% | Google AI Mode |
| 15 |
hopin.com
|
0% | 0% | Google AI Mode |
| 16 |
join.me
|
0% | 0% | Google AI Mode |
| 17 |
jitsi.org
|
0% | 0% | Google AI Mode |
| 18 |
livestorm.co
|
0% | 0% | Google AI Mode |
| 19 |
discord.com
|
0% | 0% | Google AI Mode |
| 20 |
bigmarker.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on video conferencing software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own video conferencing software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for video conferencing software
Who leads AI visibility in video conferencing software?
Zoom leads with 75% visibility, ahead of Google Meet and Microsoft Teams, which are tied at 62.5%. The category average is only 11.2%, so these three brands account for the vast majority of AI mentions.
Which video conferencing brand gets cited most as a source by Google AI Mode?
Webex has the highest citation rate among named brands at 25%, equal to its visibility score. Google Meet follows at 12.5% citation, while Zoom and Microsoft Teams both record 0% citation despite high visibility.
What sources does Google AI Mode anchor on when answering video conferencing queries?
The top cited sources are third-party outlets including youtube.com, zapier.com, forbes.com, pcmag.com, and vibe.us. No brand's own domain appears in the top cited sources list.
Which brands are rising fastest in AI visibility for video conferencing?
Google Meet, Microsoft Teams, and Webex each gained 12.5 visibility points in the most recent period. Webex also gained 25 citation points and moved up two rank positions.
Which video conferencing brands have lost the most AI visibility recently?
Slack dropped three rank positions and lost 62.5 citation points, the largest citation decline in the category. ClickMeeting fell five rank positions, the biggest rank drop recorded.
Can a video conferencing brand be cited without being visible in Google AI Mode responses?
Yes. Zoho Meeting records 0% visibility but 12.5% citation, indicating its domain is used as a supporting source by Google AI Mode without the brand being surfaced as a named recommendation.