Store locator software: AI search visibility ranking (2026)
How AI search engines rank store locator software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Store locator software used by multi-location brands to help customers find nearby stores, service points, dealers, and physical retail destinations. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 17, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Storepoint holds the only meaningful AI visibility position in this category, scoring 12.5% visibility and 87.5% citation against a category average visibility of just 0.6%. That gap is significant: Storepoint is not merely ahead, it is functionally the only brand Google AI Mode surfaces unprompted. The composite score of 35.0 versus StoreLocatorWidgets at 18.8 and ZenLocator at 3.8 shows a steep drop-off after rank one, leaving the rest of the 20-brand field statistically invisible.
StoreLocatorWidgets illustrates a sharp divergence between citation and visibility: it holds a 62.5% citation rate but 0.0% visibility, meaning Google AI Mode references it as a source or supporting brand but does not surface it as a named answer. ZenLocator shows the same pattern at a smaller scale (12.5% citation, 0.0% visibility). Brands like Yext, Uberall, and Chatmeter, which carry strong general brand recognition, register zero on both metrics in this specific category context.
The top cited sources list confirms that Google AI Mode anchors heavily on the vendor domains themselves (storepoint.co, storelocatorwidgets.com) alongside third-party review and comparison platforms including g2.com, softwareadvice.com, and featuredcustomers.com. Community sources (reddit.com) and video platforms (youtube.com) also appear, suggesting the AI pulls from a mixed content ecosystem rather than review sites alone. Metalocator.com appearing in citations without ranking in the top 10 brands indicates some sourced-but-not-ranked players exist in this space.
Movers & shakers since last refresh
Biggest visibility fallers
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Storepoint 25% → 12% · rank #1 → #1-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
storepoint.co
|
12% | 88% | Google AI Mode |
Storepoint leads with a 12.5% visibility and 87.5% citation rate, both far above the category averages of 0.6% and 8.1% respectively, making it the dominant AI-visible brand. |
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| 2 |
storelocatorwidgets.com
|
0% | 62% | Google AI Mode |
StoreLocatorWidgets earns a 62.5% citation rate despite zero visibility, ranking it second overall but reflecting AI trust without direct brand surfacing in answers. |
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| 3 |
zenlocator.com
|
0% | 12% | Google AI Mode |
ZenLocator achieves a 12.5% citation rate and zero visibility, placing it third with a composite score of 3.8, well below both leading peers. |
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| 4 |
closeby.co
|
0% | 0% | Google AI Mode |
Closeby scores zero on both visibility and citation, sharing that position with six other ranked brands including StoreRocket, resulting in a composite score of 0.0. |
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| 5 |
storerocket.io
|
0% | 0% | Google AI Mode |
StoreRocket sits at rank five with zero visibility and zero citation, indistinguishable from lower-ranked brands like Yext and Uberall in Google AI Mode performance. |
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| 6 |
chatmeter.com
|
0% | 0% | Google AI Mode |
| 7 |
storemapper.com
|
0% | 0% | Google AI Mode |
| 8 |
yext.com
|
0% | 0% | Google AI Mode |
| 9 |
woosmap.com
|
0% | 0% | Google AI Mode |
| 10 |
uberall.com
|
0% | 0% | Google AI Mode |
| 11 |
locatoraid.com
|
0% | 0% | Google AI Mode |
| 12 |
blipstar.com
|
0% | 0% | Google AI Mode |
| 13 |
mapbox.com
|
0% | 0% | Google AI Mode |
| 14 |
google.com
|
0% | 0% | Google AI Mode |
| 15 |
soci.ai
|
0% | 0% | Google AI Mode |
| 16 |
rioseo.com
|
0% | 0% | Google AI Mode |
| 17 |
brandify.com
|
0% | 0% | Google AI Mode |
| 18 |
localistico.com
|
0% | 0% | Google AI Mode |
| 19 |
nextbillion.ai
|
0% | 0% | Google AI Mode |
| 20 |
pinmeto.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on store locator software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own store locator software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about store locator software AI visibility
Who leads AI visibility in store locator software?
Storepoint leads with 12.5% visibility and an 87.5% citation rate, both substantially above the category averages of 0.6% and 8.1%. No other brand comes close on combined composite score.
What sources does Google AI Mode cite most for store locator software research?
Google AI Mode cites vendor domains (storepoint.co, storelocatorwidgets.com), review platforms (g2.com, softwareadvice.com, featuredcustomers.com), and community sources (reddit.com, youtube.com) as its primary references in this category.
Is it possible for a brand to be cited by AI but not visible in answers?
Yes, StoreLocatorWidgets has a 62.5% citation rate but 0.0% visibility, meaning Google AI Mode uses it as a source or reference without naming it as a direct answer to buyer queries.
How concentrated is AI visibility in this category?
Extremely concentrated: only Storepoint registers any visibility above zero across 20 tracked brands, and the category average visibility sits at just 0.6%.
Is Storepoint's AI visibility growing or declining?
Storepoint is the only brand flagged as a visibility faller, with visibility dropping from 25.0% to 12.5% and citation dropping by 12.5 percentage points in the most recent period.
Do well-known enterprise brands like Yext or Uberall perform well in AI visibility for this category?
No, both Yext and Uberall score zero on visibility and citation in this category, suggesting Google AI Mode does not associate them strongly with store locator software specifically.