Single sign-on software: AI search visibility ranking (2026)

What we observed in this categoryauto-generated

Okta leads the single sign-on software category with a visibility score of 50.0%, more than 12 percentage points ahead of second-ranked Microsoft Entra ID at 37.5%. Both brands sit far above the category average of 6.9%, meaning the remaining 18 tracked brands are largely absent from AI-generated responses. That concentration at the top signals that Google AI Mode has formed strong associations with a small number of vendors, making the gap between leaders and the rest structurally significant for any brand trying to enter the visible tier.

The most striking divergence between visibility and citation is found in miniOrange, which holds only 12.5% visibility yet carries a 37.5% citation rate, the highest citation figure in the dataset. Microsoft Entra ID shows the opposite pattern, achieving 37.5% visibility with zero citations recorded. Okta is the only brand where both metrics are meaningfully positive, at 50.0% visibility and 12.5% citations. This split suggests that being named in an AI response and being used as a source reference are distinct and not reliably correlated outcomes in this category.

Google AI Mode is the top engine for every brand in the dataset, indicating that citation and visibility data here is anchored almost entirely on that single surface. Among the top cited external sources, youtube.com and miniorange.com appear alongside review aggregator capterra.com and community platform reddit.com. The presence of smaller specialist domains such as oloid.com, cloudeagle.ai, scalekit.com, and getkisi.com in the cited sources list suggests that AI is drawing on a mix of niche technical content and user-generated discussion rather than relying solely on vendor or major publisher domains.