Single sign-on software: AI search visibility ranking (2026)
How AI search engines rank single sign-on software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Single sign-on platforms used to centralize authentication, streamline employee access, and secure login flows across business applications and devices. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about Single sign-on software, AI engines frequently highlight Okta as the leader in this space. Okta is mentioned in 50% of the AI-generated responses, with OneLogin and JumpCloud also appearing as popular options. This significant presence points to Okta's dominant visibility among users seeking SSO solutions.
The reason these rankings look the way they do is tied to the sources the AI engines reference. Many insights are drawn from domains like infisign.ai and oloid.com, which are often aggregator and review sites. These sources contribute to the prominence of certain brands, underscoring the importance of visible user feedback and expert analysis.
For buyers examining this list, it's crucial to consider what the AI engines value, such as recent reviews and third-party validation. Brands that frequently appear in authoritative sources might offer more reliable and up-to-date solutions. Evaluating topical authority specific to the Single sign-on subcategory could guide buyers to make a more informed choice.
At a glance
What we observed in this category
Okta leads the single sign-on software category with a visibility score of 50.0%, more than double Microsoft Entra ID at 37.5% and three times the 8.1% category average. That gap is significant because it means AI Mode surfaces Okta in half of all tracked queries while most brands appear in fewer than one in ten. Despite this dominance, Okta holds a 0.0% citation rate, which means it is named frequently but its own domain is not being linked as a source.
The sharpest divergence between visibility and citation belongs to WorkOS and miniOrange. WorkOS appears in only 12.5% of responses but carries a 62.5% citation rate, matching miniOrange which has zero visibility yet also achieves 62.5% citations. This split suggests AI Mode is pulling source references from these domains without featuring the brands as recommended solutions. OneLogin shows the opposite recent trend, rising from rank 7 to rank 2 with both visibility and citation climbing simultaneously.
Google AI Mode is the top engine for every brand in this dataset, confirming that the entire competitive landscape is currently shaped by a single engine. The top cited sources include third-party domains such as infisign.ai, oloid.com, cloudeagle.ai, and getkisi.com alongside brand-owned domains like workos.com, jumpcloud.com, and miniorange.com. This pattern indicates AI Mode is anchoring its responses on comparison and niche content sites rather than relying primarily on vendor domains for its source layer.
Movers & shakers since last refresh
Biggest visibility risers
-
OneLogin 0% → 25% · rank #7 → #2+25pp
-
JumpCloud 12% → 25% · rank #5 → #3+12pp
-
Ping Identity 0% → 12% · rank #8 → #7+12pp
Biggest visibility fallers
-
miniOrange 12% → 0% · rank #3 → #6-12pp
-
Auth0 12% → 0% · rank #6 → #13-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
okta.com
|
50% | 0% | Google AI Mode |
Okta leads all brands at 50.0% visibility, more than six times the 8.1% category average, yet its 0.0% citation rate means it earns no source links despite frequent mentions. |
||||
| 2 |
onelogin.com
|
25% | 50% | Google AI Mode |
OneLogin is the biggest riser in the category, jumping from rank 7 to rank 2 with visibility climbing from 0.0% to 25.0% and citation rising 50 percentage points in the same period. |
||||
| 3 |
jumpcloud.com
|
25% | 38% | Google AI Mode |
JumpCloud matches OneLogin on visibility at 25.0% and holds a 37.5% citation rate, placing its domain among the top cited sources and giving it balanced presence across both metrics. |
||||
| 4 |
workos.com
|
12% | 62% | Google AI Mode |
WorkOS holds the highest citation rate in the top five at 62.5% despite only 12.5% visibility, suggesting AI Mode treats its domain as a trusted source more often than it names the brand. |
||||
| 5 |
microsoft.com
|
38% | 0% | Google AI Mode |
Microsoft Entra ID achieves 37.5% visibility, second only to Okta, but its 0.0% citation rate mirrors Okta's pattern where brand recognition does not translate into source attribution. |
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| 6 |
miniorange.com
|
0% | 62% | Google AI Mode |
| 7 |
pingidentity.com
|
12% | 0% | Google AI Mode |
| 8 |
duo.com
|
0% | 25% | Google AI Mode |
| 9 |
rippling.com
|
0% | 25% | Google AI Mode |
| 10 |
descope.com
|
0% | 25% | Google AI Mode |
| 11 |
lastpass.com
|
0% | 12% | Google AI Mode |
| 12 |
cyberark.com
|
0% | 0% | Google AI Mode |
| 13 |
auth0.com
|
0% | 0% | Google AI Mode |
| 14 |
sailpoint.com
|
0% | 0% | Google AI Mode |
| 15 |
secureauth.com
|
0% | 0% | Google AI Mode |
| 16 |
manageengine.com
|
0% | 0% | Google AI Mode |
| 17 |
keepersecurity.com
|
0% | 0% | Google AI Mode |
| 18 |
fusionauth.io
|
0% | 0% | Google AI Mode |
| 19 |
frontegg.com
|
0% | 0% | Google AI Mode |
| 20 |
keycloak.org
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on single sign-on software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own single sign-on software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about single sign-on software AI visibility
Who leads AI visibility in single sign-on software?
Okta leads with 50.0% visibility, more than double the next closest brand, Microsoft Entra ID, at 37.5%. Both hold a 0.0% citation rate despite their high mention frequency.
Which brand has the highest citation rate in this category?
WorkOS and miniOrange both share the highest citation rate at 62.5%. WorkOS achieves this with 12.5% visibility while miniOrange holds 0.0% visibility, indicating AI Mode cites their domains without consistently featuring them as recommended solutions.
What sources does Google AI Mode anchor on for single sign-on software research?
The top cited sources include third-party sites such as infisign.ai, oloid.com, cloudeagle.ai, and getkisi.com alongside brand domains including workos.com, jumpcloud.com, and miniorange.com.
Which brand has shown the most momentum in AI visibility recently?
OneLogin is the biggest riser, moving from rank 7 to rank 2 with visibility increasing by 25 percentage points and citation rising by 50 percentage points in the most recent period.
Are there brands that are cited by AI but not visibly recommended to users?
Yes, miniOrange has a 62.5% citation rate but 0.0% visibility, meaning Google AI Mode pulls its domain as a source without naming it as a recommended solution in responses.
How concentrated is AI visibility in this category compared to the average?
Visibility is heavily concentrated at the top, with Okta at 50.0% against a category average of just 8.1%, and many of the 20 tracked brands sitting at 0.0% visibility.