Service catalog software: AI search visibility ranking (2026)
How AI search engines rank service catalog software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Service catalog software used to standardize internal offerings, streamline self-service requests, and improve IT and platform team operations. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 15, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Freshservice leads the service catalog software category with a visibility score of 37.5%, more than double the second-ranked Port at 25.0%. The category average visibility sits at just 4.4%, making Freshservice's position a significant outlier rather than a marginal lead. Both Freshservice and Port entered the rankings from zero in the previous period, meaning the current top two are entirely new entrants, which signals a volatile and rapidly reshaping AI visibility landscape for this category.
Atlassian Jira Service Management presents the clearest divergence between visibility and citation. It holds 0.0% visibility yet carries the highest citation rate in the dataset at 37.5%, giving it a composite score of 11.2 and the third overall rank. This pattern means AI is referencing Atlassian content as a source without surfacing the brand prominently in named responses. Freshservice and Port show the opposite pattern, with strong visibility scores and zero citation rates, confirming they are named but not yet trusted as source material.
Google AI Mode is the top engine for every brand in this dataset, with no other engine contributing meaningfully to any brand's score. Among cited sources, youtube.com and reddit.com appear before atlassian.com and g2.com, suggesting AI responses in this category lean on community and video content as anchors. Gartner.com and opslevel.com also appear in the cited source list, indicating that analyst coverage and vendor-owned content both carry weight, though neither dominates exclusively.
Movers & shakers since last refresh
Biggest visibility risers
-
Freshservice 0% → 38% · rank #0 → #1+38pp
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Port 0% → 25% · rank #0 → #2+25pp
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ServiceNow 0% → 12% · rank #0 → #4+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
freshworks.com
|
38% | 0% | Google AI Mode |
Freshservice leads all brands with 37.5% visibility, more than eight times the 4.4% category average, but holds a 0.0% citation rate, suggesting AI names it without sourcing its content. |
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| 2 |
getport.io
|
25% | 0% | Google AI Mode |
Port ranks second with 25.0% visibility and 0.0% citations, a pattern matching Freshservice, indicating both newer entrants gain named mentions but have not yet earned source-level trust from AI. |
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| 3 |
atlassian.com
|
0% | 38% | Google AI Mode |
Atlassian Jira Service Management holds the highest citation rate in the category at 37.5% despite 0.0% visibility, making it the most referenced but least prominently named brand in AI responses. |
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| 4 |
servicenow.com
|
12% | 0% | Google AI Mode |
ServiceNow sits at 12.5% visibility and 0.0% citations, matching Zendesk exactly on both metrics and sharing the fourth-place composite score of 8.8 despite being a larger market player. |
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| 5 |
zendesk.com
|
12% | 0% | Google AI Mode |
Zendesk ties ServiceNow at 12.5% visibility and a composite score of 8.8, with zero citations, indicating no differentiation between the two brands in how Google AI Mode currently treats them. |
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| 6 |
opslevel.com
|
0% | 12% | Google AI Mode |
| 7 |
manageengine.com
|
0% | 12% | Google AI Mode |
| 8 |
backstage.io
|
0% | 0% | Google AI Mode |
| 9 |
bmc.com
|
0% | 0% | Google AI Mode |
| 10 |
opencatalogi.nl
|
0% | 0% | Google AI Mode |
| 11 |
cortex.io
|
0% | 0% | Google AI Mode |
| 12 |
roadie.io
|
0% | 0% | Google AI Mode |
| 13 |
firehydrant.com
|
0% | 0% | Google AI Mode |
| 14 |
rootly.com
|
0% | 0% | Google AI Mode |
| 15 |
stackstorm.com
|
0% | 0% | Google AI Mode |
| 16 |
cloudblue.com
|
0% | 0% | Google AI Mode |
| 17 |
tenable.com
|
0% | 0% | Google AI Mode |
| 18 |
ivanti.com
|
0% | 0% | Google AI Mode |
| 19 |
device42.com
|
0% | 0% | Google AI Mode |
| 20 |
aws.amazon.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on service catalog software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own service catalog software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about service catalog software AI visibility
Who leads AI visibility in service catalog software?
Freshservice leads with 37.5% visibility and a composite score of 26.2, well ahead of Port at 25.0% and the category average of 4.4%.
Which brand is cited most often by AI in service catalog software research?
Atlassian Jira Service Management holds the highest citation rate at 37.5%, despite having 0.0% visibility, meaning AI uses its content as a source without prominently naming it in responses.
What sources does AI cite most for service catalog software research?
The top cited sources are youtube.com and reddit.com, followed by atlassian.com, g2.com, gartner.com, and several vendor and community sites including opslevel.com and drdroid.io.
Are there brands with high visibility but no citation presence in this category?
Yes, Freshservice, Port, ServiceNow, and Zendesk all show positive visibility scores with 0.0% citation rates, indicating they are named in AI responses but not used as source material.
Which engine drives AI visibility for service catalog software brands?
Google AI Mode is the top engine for every brand in the dataset, with no other engine contributing to any brand's visibility or citation score.
How much of the category has zero AI visibility?
Six of the ten ranked brands show 0.0% visibility, and the category average visibility is just 4.4%, indicating that AI presence in this category is highly concentrated among a small number of brands.