Self-storage facilities in Rochester: AI search visibility ranking (2026)

What we observed in this categoryauto-generated

Extra Space Storage and Public Storage share the top two positions with identical composite scores of 50.0, each recording 50% visibility and 50% citation rate against a category average visibility of just 8.8%. That joint dominance creates a sharp two-tier structure: the next ranked brand, Store Space, sits at a composite score of 26.2, and every brand from rank four downward scores 12.5 or below. The gap between the top pair and the rest is large enough to suggest that AI responses in this category are effectively anchored on two national brands.

Store Space illustrates the most significant divergence between being named and being trusted in this data set. It holds 37.5% visibility, which puts it clearly ahead of U-Haul and iStorage, yet its citation rate is exactly 0.0%. By contrast, U-Haul records a matching 12.5% on both visibility and citation, giving it a cleaner signal of genuine trust. iStorage and Compass Self Storage also carry 12.5% visibility with zero citations, confirming that appearing in AI narratives and being cited as a source are separate outcomes in this category.

Google AI Mode is the top engine for every brand in the data set, indicating that visibility in this Rochester category is concentrated on a single engine surface. The cited sources list places google.com first, followed directly by publicstorage.com and extraspace.com, which mirrors their rank-one and rank-two positions. Third-party sources including m.yelp.com, selfstorage.com, and usselfstorage.com appear lower in the citation list, suggesting the AI leans on brand-owned domains as primary references rather than aggregator or review platforms.