AEO for route planning software: AI search visibility ranking
How AI search engines rank route planning software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Route planning software used to optimize deliveries, field visits, service runs, and last-mile logistics with mapping, dispatch, and ETA management. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about Route planning software, AI engines consistently highlight Route4Me as the go-to choice. Route4Me holds a commanding 37.5% visibility share, underlining its prominence. Routific and MyRouteOnline also receive frequent mentions, indicating their strong positions in the field.
The rankings reflect AI engines pulling data primarily from sources like Locus.sh and Geotab.com, along with platforms like YouTube and Reddit. These domains offer a mix of professional insights and user-generated content, suggesting a balanced view is considered in the rankings.
For buyers, this list offers a snapshot of what AI engines value: recent reviews, third-party validation, and topical authority. When choosing, consider the most up-to-date feedback and expertise these engines highlight, which can indicate software reliability and community trust.
At a glance
What we observed in this category
Route4Me holds the clear lead with a composite score of 52.5, nearly double the 32.5 scored by both Routific and MyRouteOnline in joint second place. Its visibility of 37.5% sits far above the category average of 6.9%, meaning most brands in this 20-brand field are virtually absent from AI-generated responses. That gap matters because the top position concentrates AI-driven discovery into a single brand, leaving the remaining 19 competitors to compete for marginal exposure.
Locus presents the sharpest divergence between citation and visibility in the dataset, scoring a citation rate of 87.5% while registering 0.0% visibility. Geotab and Track-POD follow a similar pattern, cited at 75.0% and 62.5% respectively yet holding zero visibility. This means the AI references those brands as sources within its answers but does not surface them as named recommendations, a structural difference that separates being trusted as a reference from being presented as a solution to a buyer.
Every top-10 brand in this category lists Google AI Mode as its top engine, with no other engine appearing in the data. The top cited sources list includes locus.sh, youtube.com, reddit.com, upperinc.com, and geotab.com, indicating the AI is anchoring on a mix of competitor domains, user-generated video content, and community forums. The presence of youtube.com and reddit.com as cited sources suggests Google AI Mode is drawing on third-party review and discussion content rather than relying solely on vendor sites.
Movers & shakers since last refresh
Biggest visibility risers
-
Route4Me 12% → 38% · rank #1 → #1+25pp
-
MyRouteOnline 0% → 25% · rank #8 → #3+25pp
-
Routific 12% → 25% · rank #2 → #2+12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
route4me.com
|
38% | 88% | Google AI Mode |
Route4Me leads all peers with 37.5% visibility and 87.5% citation, both well above the category averages of 6.9% and 28.1%, and has grown visibility by 25 points since the prior period. |
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| 2 |
routific.com
|
25% | 50% | Google AI Mode |
Routific sits joint second with a composite score of 32.5 and 25.0% visibility, gaining 12.5 visibility points period-over-period while maintaining a 50.0% citation rate equal to MyRouteOnline. |
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| 3 |
myrouteonline.com
|
25% | 50% | Google AI Mode |
MyRouteOnline is the biggest rank mover, climbing from 8th to 3rd with visibility rising from 0.0% to 25.0%, matching Routific on both visibility and citation at 50.0%. |
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| 4 |
locus.sh
|
0% | 88% | Google AI Mode |
Locus holds a 87.5% citation rate, the joint highest in the category alongside Route4Me, yet records 0.0% visibility, making it the clearest example of a cited-but-not-recommended brand in this dataset. |
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| 5 |
geotab.com
|
0% | 75% | Google AI Mode |
Geotab earns a 75.0% citation rate and appears in the top cited sources list, but its 0.0% visibility score confirms it functions as a reference source rather than a surfaced recommendation. |
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| 6 |
optimoroute.com
|
25% | 12% | Google AI Mode |
| 7 |
track-pod.com
|
0% | 62% | Google AI Mode |
| 8 |
upperinc.com
|
0% | 50% | Google AI Mode |
| 9 |
badgermapping.com
|
12% | 12% | Google AI Mode |
| 10 |
onfleet.com
|
12% | 0% | Google AI Mode |
| 11 |
descartes.com
|
0% | 25% | Google AI Mode |
| 12 |
fareye.com
|
0% | 25% | Google AI Mode |
| 13 |
ptvlogistics.com
|
0% | 12% | Google AI Mode |
| 14 |
shipday.com
|
0% | 12% | Google AI Mode |
| 15 |
workwave.com
|
0% | 0% | Google AI Mode |
| 16 |
trimblemaps.com
|
0% | 0% | Google AI Mode |
| 17 |
maptive.com
|
0% | 0% | Google AI Mode |
| 18 |
jungleworks.com
|
0% | 0% | Google AI Mode |
| 19 |
getcircuit.com
|
0% | 0% | Google AI Mode |
| 20 |
samsara.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on route planning software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own route planning software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for route planning software
Who leads AI visibility in route planning software?
Route4Me leads with a visibility score of 37.5% and a composite score of 52.5, both significantly above the category average visibility of 6.9%. No other brand comes close, with the next-highest composite scores at 32.5 for Routific and MyRouteOnline.
What is the difference between being cited and being visible in this category?
Locus has a citation rate of 87.5% but 0.0% visibility, meaning the AI uses it as a source but does not name it as a recommended solution. Geotab and Track-POD show the same pattern, with citation rates of 75.0% and 62.5% against zero visibility.
What sources does Google AI Mode cite most for route planning software research?
The top cited sources include locus.sh, youtube.com, reddit.com, upperinc.com, geotab.com, route4me.com, track-pod.com, and smartroutes.io. The presence of YouTube and Reddit indicates the AI is drawing on video and community forum content alongside vendor domains.
Which brands have grown AI visibility the most recently in this category?
Route4Me grew visibility by 25 percentage points and MyRouteOnline grew by 25 points from a base of 0.0%, making them the two largest risers. Routific added 12.5 points over the same period.
How concentrated is AI visibility across the 20 brands in this category?
The category average visibility is just 6.9%, and only three brands, Route4Me, Routific, and MyRouteOnline, record any meaningful visibility above zero. The majority of the 20 brands in the field have effectively no named presence in AI-generated responses.
Which AI engine dominates citation and visibility for route planning software?
Google AI Mode is listed as the top engine for every brand in the top 10 without exception. No alternative engine appears anywhere in the dataset for this category.