Top 20 robotic process automation software by AI search visibility (2026)
Robotic process automation software used to automate repetitive workflows, orchestrate business processes, and connect legacy systems with low-code and AI-assisted automation. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 07, 2026At a glance
What we observed in this categoryauto-generated
UiPath dominates the RPA software category with a visibility score of 37.5%, more than six times the category average of 5.6% and nearly three times its nearest competitor, Microsoft Power Automate at 25.0%. Despite this commanding visibility lead, UiPath holds a 0.0% citation rate, meaning Google AI Mode surfaces it frequently in responses but does not anchor answers to its own domain as a source. This gap between narrative presence and source trust is the defining structural fact of the category's AI visibility landscape.
Blue Prism presents the sharpest divergence between visibility and citation in the dataset. At just 12.5% visibility — tied with Automation Anywhere, Rocketbot, and Creatio — Blue Prism commands a 50.0% citation rate, the highest of any brand audited. Automation Anywhere similarly over-indexes on citation (25.0%) relative to its visibility (12.5%). This pattern suggests AI responses in this category draw on these brands' domains as authoritative reference sources even when not naming them as the primary recommended solution.
Google AI Mode is the dominant engine across all 20 brands in this audit, with no brand recording a top engine other than Google AI Mode. The top cited sources list confirms the AI is anchoring on a mixed set including blueprism.com, g2.com, youtube.com, and specialist consultants auxis.com and accelirate.com. The presence of third-party review and consultancy domains alongside brand-owned domains indicates the AI pulls category knowledge from ecosystem content rather than exclusively from vendor sites.
Movers & shakers since last refresh
Biggest visibility risers
-
UiPath 0% → 38% · rank #0 → #1+38pp
-
Microsoft Power Automate 0% → 25% · rank #0 → #3+25pp
-
Blue Prism 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
uipath.com
|
38% | 0% | Google AI Mode |
UiPath leads with 37.5% visibility — 6.7x the category average — but its 0.0% citation rate means AI names it without sourcing its domain. |
||||
| 2 |
blueprism.com
|
12% | 50% | Google AI Mode |
Blue Prism's 50.0% citation rate is the category's highest despite only 12.5% visibility, making it the most-trusted source the AI draws on. |
||||
| 3 |
microsoft.com
|
25% | 0% | Google AI Mode |
Microsoft Power Automate holds 25.0% visibility — second only to UiPath — yet records 0.0% citations, mirroring UiPath's named-but-not-sourced pattern. |
||||
| 4 |
automationanywhere.com
|
12% | 25% | Google AI Mode |
Automation Anywhere's 25.0% citation rate doubles its 12.5% visibility share, placing it alongside Blue Prism as a domain the AI trusts as a reference. |
||||
| 5 |
rocketbot.com
|
12% | 0% | Google AI Mode |
Rocketbot matches Automation Anywhere's 12.5% visibility but holds 0.0% citations, giving it the weakest composite score of the five brands at 8.8. |
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| 6 |
creatio.com
|
12% | 0% | Google AI Mode |
| 7 |
appian.com
|
0% | 12% | Google AI Mode |
| 8 |
ibm.com
|
0% | 12% | Google AI Mode |
| 9 |
workfusion.com
|
0% | 0% | Google AI Mode |
| 10 |
nintex.com
|
0% | 0% | Google AI Mode |
| 11 |
ssctech.com
|
0% | 0% | Google AI Mode |
| 12 |
pega.com
|
0% | 0% | Google AI Mode |
| 13 |
sap.com
|
0% | 0% | Google AI Mode |
| 14 |
servicenow.com
|
0% | 0% | Google AI Mode |
| 15 |
electroneek.com
|
0% | 0% | Google AI Mode |
| 16 |
robocorp.com
|
0% | 0% | Google AI Mode |
| 17 |
automationedge.com
|
0% | 0% | Google AI Mode |
| 18 |
kofax.com
|
0% | 0% | Google AI Mode |
| 19 |
pipefy.com
|
0% | 0% | Google AI Mode |
| 20 |
jiffy.ai
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on robotic process automation software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own robotic process automation software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about robotic process automation software AI visibility
Who leads AI visibility in robotic process automation software?
UiPath leads with 37.5% visibility, a composite score of 26.2, and a visibility delta of +37.5 from the previous period. It is the only brand to break significantly above the 5.6% category average.
Which RPA brand is cited most as a source by Google AI Mode?
Blue Prism holds the highest citation rate in the category at 50.0%, and blueprism.com appears as the top-listed cited source, despite the brand ranking only second by composite score.
What sources does Google AI Mode anchor on when answering RPA software queries?
The audit identifies blueprism.com, g2.com, youtube.com, auxis.com, accelirate.com, automationanywhere.com, rpatech.ai, and apix-drive.com as the top cited sources, reflecting a mix of vendor, review, and consultancy domains.
Are there any major RPA brands with high visibility but zero citations?
Yes — both UiPath (37.5% visibility) and Microsoft Power Automate (25.0% visibility) record 0.0% citation rates, meaning Google AI Mode names them in responses but does not source their domains.
How many RPA brands in the top 10 have zero AI visibility and zero citations?
Two brands — WorkFusion and Nintex — record 0.0% on both visibility and citation, resulting in composite scores of 0.0 and effectively no measurable presence in Google AI Mode responses.
Is visibility or citation a better indicator of AI trust in the RPA category?
The data shows they measure distinct things: Blue Prism's 50.0% citation rate despite only 12.5% visibility indicates citation better reflects domain authority the AI treats as a reference, while visibility reflects how often a brand is named in responses.