Robotic process automation software: AI search visibility ranking (2026)
How AI search engines rank robotic process automation software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Robotic process automation software used to automate repetitive workflows, orchestrate business processes, and connect legacy systems with low-code and AI-assisted automation. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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AI engines are placing UiPath as the standout leader in Robotic process automation software, appearing in 50.0% of visibility queries. Alongside UiPath, Blue Prism and Microsoft Power Automate are frequently mentioned as top brands. This data highlights UiPath's strong presence, making it a significant contender in the Software as a Service category.
The rankings reflect the sources that AI engines most frequently cite, such as youtube.com and gartner.com, both of which play important roles in shaping brand visibility. These sources include review aggregators and expert analyses, influencing which brands AI engines trust and recommend to users.
For buyers, this page serves as a strategic starting point. Consider how AI engines rely on recent reviews and third-party validation from reputable sources. Their preference for brands with established topical authority in robotic process automation can help guide your decision, particularly if you value insights from widely respected reviews.
At a glance
What we observed in this category
UiPath holds a commanding lead with a 50% visibility score, nearly double that of Blue Prism at 25% and far above the category average of 5.6%. That gap is significant because it means Google AI Mode surfaces UiPath in half of all tracked queries, while most of the 20 brands in this category register zero visibility. Microsoft Power Automate sits at rank 3 with 25% visibility but a composite score of only 17.5, well below Blue Prism's 40.0, indicating that raw mention frequency does not translate directly to composite standing.
The sharpest divergence between visibility and citation belongs to Blue Prism, which has a lower visibility score (25%) than UiPath (50%) but a citation rate of 75% against UiPath's 25%. This means Blue Prism is cited as a trusted source three times more often than it is simply named, while UiPath is named far more than it is cited. Microsoft Power Automate presents the opposite extreme, appearing in 25% of responses yet receiving zero citations, suggesting AI Mode mentions it without anchoring to its domain content.
Google AI Mode is the top engine for every brand in this dataset, indicating no meaningful differentiation across engines at this stage of the audit. The cited sources list is anchored by third-party authorities including youtube.com, gartner.com, aimultiple.com, and solutionsreview.com, alongside blueprism.com itself. The presence of blueprism.com in that source list helps explain the brand's high citation rate despite lower visibility, as AI Mode appears to pull directly from its domain when building responses.
Movers & shakers since last refresh
Biggest visibility risers
-
UiPath 38% → 50% · rank #1 → #1+12pp
-
Blue Prism 12% → 25% · rank #2 → #2+12pp
Biggest visibility fallers
-
Rocketbot 12% → 0% · rank #5 → #7-12pp
-
Creatio 12% → 0% · rank #6 → #8-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
uipath.com
|
50% | 25% | Google AI Mode |
UiPath leads with 50% visibility, nearly 9x the 5.6% category average, but its 25% citation rate lags significantly behind Blue Prism's 75%. |
||||
| 2 |
blueprism.com
|
25% | 75% | Google AI Mode |
Blue Prism's citation rate of 75% is the highest in the category, triple its own visibility score of 25%, and its domain appears directly in the top cited sources list. |
||||
| 3 |
microsoft.com
|
25% | 0% | Google AI Mode |
Microsoft Power Automate matches Blue Prism's 25% visibility but records a 0% citation rate, producing a composite score of 17.5 against Blue Prism's 40.0. |
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| 4 |
automationanywhere.com
|
12% | 12% | Google AI Mode |
Automation Anywhere shows balanced but low performance with both visibility and citation at 12.5%, placing it close to the category average on both metrics. |
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| 5 |
ibm.com
|
0% | 12% | Google AI Mode |
IBM records 0% visibility yet achieves a 12.5% citation rate, meaning AI Mode cites its content without naming it as a recommended product in responses. |
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| 6 |
automationedge.com
|
0% | 12% | Google AI Mode |
| 7 |
rocketbot.com
|
0% | 0% | Google AI Mode |
| 8 |
creatio.com
|
0% | 0% | Google AI Mode |
| 9 |
appian.com
|
0% | 0% | Google AI Mode |
| 10 |
workfusion.com
|
0% | 0% | Google AI Mode |
| 11 |
nintex.com
|
0% | 0% | Google AI Mode |
| 12 |
ssctech.com
|
0% | 0% | Google AI Mode |
| 13 |
pega.com
|
0% | 0% | Google AI Mode |
| 14 |
sap.com
|
0% | 0% | Google AI Mode |
| 15 |
servicenow.com
|
0% | 0% | Google AI Mode |
| 16 |
electroneek.com
|
0% | 0% | Google AI Mode |
| 17 |
robocorp.com
|
0% | 0% | Google AI Mode |
| 18 |
kofax.com
|
0% | 0% | Google AI Mode |
| 19 |
pipefy.com
|
0% | 0% | Google AI Mode |
| 20 |
jiffy.ai
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on robotic process automation software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own robotic process automation software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about robotic process automation software AI visibility
Who leads AI visibility in the robotic process automation software category?
UiPath leads with a visibility score of 50%, nearly double the next brand and far above the category average of 5.6%. Its composite score of 42.5 places it ahead of all 20 tracked brands.
Which RPA brand is cited most often by Google AI Mode?
Blue Prism has the highest citation rate in the category at 75%, and its domain blueprism.com appears directly in the top cited sources list for this category.
What sources does Google AI Mode anchor on for RPA software research?
The top cited sources include youtube.com, gartner.com, blueprism.com, aimultiple.com, and solutionsreview.com, with several specialist review and consultancy sites also present.
Which brands have lost AI visibility recently in this category?
Rocketbot and Creatio are the biggest fallers, each dropping two rank positions with a visibility delta of -12.5%, falling from 12.5% to 0% visibility.
Can a brand have citations in Google AI Mode without appearing in visibility responses?
Yes, IBM and AutomationEdge both record 0% visibility but a 12.5% citation rate, showing AI Mode can reference a brand's content without surfacing it as a named recommendation.
How concentrated is AI visibility in the RPA software category?
Visibility is highly concentrated, with UiPath and Blue Prism accounting for the only meaningful scores above zero, while 14 of the 20 tracked brands register a composite score of 0.0.