Risk-based authentication software: AI search visibility ranking (2026)
How AI search engines rank risk-based authentication software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Risk-based authentication software used to evaluate login context, detect anomalies, adapt access requirements, and reduce account takeover risk. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When AI engines like ChatGPT, Claude, Perplexity, and Gemini answer questions about risk-based authentication software, Okta comes up most often, appearing in 25% of tracked responses across the category. Ping Identity and Microsoft Entra round out the top three, making these three names the starting point for most AI-assisted buying research across 20 ranked brands.
The rankings reflect where AI engines find their information. The most cited sources include g2.com and learn.g2.com (a review aggregator and its editorial arm), gartner.com (an analyst site), infisign.ai, and loginradius.com. Because aggregator and review platforms dominate, brands with strong recent review volume and consistent presence on these sites tend to rank higher, regardless of actual product depth.
For a buyer using this page, the key thing to check is whether a brand has current third-party validation on the sources AI engines trust most. A brand that scores well here likely has recent G2 reviews, Gartner coverage, or editorial mentions in the specific risk-based authentication subcategory, not just identity management broadly. That topical specificity is what drives AI visibility and is worth cross-checking before shortlisting.
At a glance
What we observed in this categoryauto-generated
Okta holds a commanding lead in this category with a visibility score of 25.0%, more than double the 12.5% recorded by both Ping Identity and Microsoft Entra in second and third place. The composite score gap reinforces this: Okta sits at 21.2 versus 12.5 for its nearest rivals. With the category average visibility at just 2.5%, the concentration of AI presence at the top three brands is stark, and brands outside that tier are effectively invisible in Google AI Mode responses.
A notable divergence exists between visibility and citation in this category. RSA, IBM Verify, Entrust Identity, and 1Kosmos each hold a 12.5% citation rate despite recording zero visibility, meaning the AI cites them as sources or references but does not feature them prominently in generated answers. Okta is the only brand where visibility substantially outpaces citation (25.0% vs 12.5%), suggesting it is being named and described in AI answers rather than simply referenced in footnotes.
Google AI Mode is the dominant engine across all ten ranked brands, with no alternative engine appearing in the top engine column for any brand. The top cited external sources for this category include g2.com, learn.g2.com, and gartner.com alongside specialist sites such as infisign.ai, authsignal.com, and fintechmagazine.com. The presence of review aggregators and analyst platforms alongside niche identity security publishers suggests AI is drawing category framing from third-party evaluators rather than vendor-owned content.
Movers & shakers since last refresh
Biggest visibility risers
-
Okta 0% → 25% · rank #0 → #1+25pp
-
Ping Identity 0% → 12% · rank #0 → #2+12pp
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Microsoft Entra 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
okta.com
|
25% | 12% | Google AI Mode |
Okta leads with 25.0% visibility, ten times the 2.5% category average, and its composite score of 21.2 is nearly 70% higher than the next-ranked brands. |
||||
| 2 |
pingidentity.com
|
12% | 12% | Google AI Mode |
Ping Identity matches Microsoft Entra exactly at 12.5% visibility and 12.5% citation, placing it joint second but well behind Okta's composite score of 21.2. |
||||
| 3 |
microsoft.com
|
12% | 12% | Google AI Mode |
Microsoft Entra shares the second-tier position with Ping Identity, recording identical 12.5% visibility and citation scores and a composite of 12.5 against Okta's 21.2. |
||||
| 4 |
rsa.com
|
0% | 12% | Google AI Mode |
RSA records zero visibility despite a 12.5% citation rate, indicating AI models reference it in source lists but do not actively describe it in generated category answers. |
||||
| 5 |
ibm.com
|
0% | 12% | Google AI Mode |
IBM Verify mirrors RSA with 0.0% visibility and 12.5% citation, placing it among four brands cited but not named in AI-generated answers for this category. |
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| 6 |
entrust.com
|
0% | 12% | Google AI Mode |
| 7 |
1kosmos.com
|
0% | 12% | Google AI Mode |
| 8 |
duo.com
|
0% | 0% | Google AI Mode |
| 9 |
secureauth.com
|
0% | 0% | Google AI Mode |
| 10 |
forgerock.com
|
0% | 0% | Google AI Mode |
| 11 |
onespan.com
|
0% | 0% | Google AI Mode |
| 12 |
hidglobal.com
|
0% | 0% | Google AI Mode |
| 13 |
broadcom.com
|
0% | 0% | Google AI Mode |
| 14 |
signicat.com
|
0% | 0% | Google AI Mode |
| 15 |
transmitsecurity.com
|
0% | 0% | Google AI Mode |
| 16 |
callsign.com
|
0% | 0% | Google AI Mode |
| 17 |
lexisnexisrisk.com
|
0% | 0% | Google AI Mode |
| 18 |
biocatch.com
|
0% | 0% | Google AI Mode |
| 19 |
prove.com
|
0% | 0% | Google AI Mode |
| 20 |
loginid.io
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on risk-based authentication software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own risk-based authentication software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about risk-based authentication software AI visibility
Who leads AI visibility in risk-based authentication software?
Okta leads with 25.0% visibility and a composite score of 21.2, more than double the scores of second-ranked Ping Identity and Microsoft Entra.
What is the average AI visibility for brands in this category?
The category average visibility is 2.5% across 20 brands, with the average citation rate slightly higher at 4.4%, reflecting how few brands appear in AI-generated answers.
Which brands are cited by AI but not described in answers?
RSA, IBM Verify, Entrust Identity, and 1Kosmos each hold a 12.5% citation rate but record zero visibility, meaning AI references them without featuring them in generated responses.
What sources does AI cite most for risk-based authentication software research?
The top cited sources include g2.com, learn.g2.com, and gartner.com alongside specialist publishers infisign.ai, authsignal.com, and fintechmagazine.com.
Which AI engine dominates coverage of this category?
Google AI Mode is listed as the top engine for all ten ranked brands in the audit, with no other engine appearing in the data.
Are any brands new entrants to AI visibility in this category?
Okta, Ping Identity, and Microsoft Entra are all recorded as biggest visibility risers, each moving from 0.0% to their current scores with no brands recorded as fallers.