AEO for risk-based authentication software: AI search visibility ranking
How AI search engines rank risk-based authentication software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Risk-based authentication software used to evaluate login context, detect anomalies, adapt access requirements, and reduce account takeover risk. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When asking AI engines about the best Risk-based authentication software, Okta stands out as the leader, highlighted in 50% of responses. Other prominent brands include Ping Identity and Microsoft Entra. Okta's frequent mention reflects its strong presence in the industry, making it a reliable choice for many buyers.
The observed rankings are heavily influenced by sources such as g2.com and sourceforge.net. These domains, known for their aggregator and review-style content, provide comprehensive insights across various brands. Their frequent citations by AI engines suggest these platforms hold significant weight in determining a brand's credibility.
For buyers evaluating options on this list, consider the importance of recent reviews and third-party validation highlighted by AI engines. Look for brands that not only have high visibility but also receive positive feedback on trusted platforms like g2.com, as this indicates a well-rounded reputation and topical authority in the risk-based authentication subcategory.
At a glance
What we observed in this category
Okta dominates this category with a visibility score of 50.0% and a composite score of 46.2, compared to a category average visibility of just 5.6%. The gap between Okta and the second-ranked Ping Identity (25.0% visibility, composite 21.2) is substantial, and every brand from rank 6 downward holds a composite score of zero. This concentration means a handful of queries are effectively returning a one-brand narrative, which has direct implications for any competitor trying to enter AI-generated shortlists.
A notable divergence between visibility and citation appears at ranks 3 and 5. Microsoft Entra holds 25.0% visibility but a 0.0% citation rate, meaning Google AI Mode names it without linking to its domain. RSA shows the inverse pattern: 0.0% visibility but a 12.5% citation rate, indicating the AI cites RSA content as a source while not surfacing the brand as a recommended solution. Being named and being trusted as a source are clearly separate signals in this category.
Google AI Mode is the top engine for every brand in the dataset, confirming this category's AI visibility is concentrated in a single engine. The top cited sources include third-party review and developer platforms such as g2.com, sourceforge.net, workos.com, and slashdot.org, alongside okta.com itself and editorial outlets like csoonline.com. The presence of devopsschool.com and loginradius.com in that list suggests the AI is anchoring on tutorial and comparison content rather than vendor documentation alone.
Movers & shakers since last refresh
Biggest visibility risers
-
Okta 25% → 50% · rank #1 → #1+25pp
-
Ping Identity 12% → 25% · rank #2 → #2+12pp
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Microsoft Entra 12% → 25% · rank #3 → #3+12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
okta.com
|
50% | 38% | Google AI Mode |
Okta's 50.0% visibility is nearly 9 times the 5.6% category average, and its 37.5% citation rate is the highest of any brand in the dataset. |
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| 2 |
pingidentity.com
|
25% | 12% | Google AI Mode |
Ping Identity sits at 25.0% visibility but its 12.5% citation rate suggests it is named more often than it is cited as a trusted source by the AI. |
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| 3 |
microsoft.com
|
25% | 0% | Google AI Mode |
Microsoft Entra matches Ping Identity at 25.0% visibility yet records a 0.0% citation rate, the sharpest visibility-to-citation gap among the top five brands. |
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| 4 |
hidglobal.com
|
12% | 0% | Google AI Mode |
HID appears at 12.5% visibility with a 0.0% citation rate and a composite score of 8.8, placing it well below the top three but above the zero-score cluster. |
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| 5 |
rsa.com
|
0% | 12% | Google AI Mode |
RSA's 0.0% visibility paired with a 12.5% citation rate is the only instance in the top five where a brand is cited more than it is surfaced as a named solution. |
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| 6 |
ibm.com
|
0% | 0% | Google AI Mode |
| 7 |
entrust.com
|
0% | 0% | Google AI Mode |
| 8 |
1kosmos.com
|
0% | 0% | Google AI Mode |
| 9 |
duo.com
|
0% | 0% | Google AI Mode |
| 10 |
secureauth.com
|
0% | 0% | Google AI Mode |
| 11 |
forgerock.com
|
0% | 0% | Google AI Mode |
| 12 |
onespan.com
|
0% | 0% | Google AI Mode |
| 13 |
broadcom.com
|
0% | 0% | Google AI Mode |
| 14 |
signicat.com
|
0% | 0% | Google AI Mode |
| 15 |
transmitsecurity.com
|
0% | 0% | Google AI Mode |
| 16 |
callsign.com
|
0% | 0% | Google AI Mode |
| 17 |
lexisnexisrisk.com
|
0% | 0% | Google AI Mode |
| 18 |
biocatch.com
|
0% | 0% | Google AI Mode |
| 19 |
prove.com
|
0% | 0% | Google AI Mode |
| 20 |
loginid.io
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on risk-based authentication software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own risk-based authentication software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for risk-based authentication software
Who leads AI visibility in risk-based authentication software?
Okta leads with a visibility score of 50.0% and a composite score of 46.2, both significantly ahead of second-ranked Ping Identity at 25.0% visibility and a composite of 21.2.
What sources does Google AI Mode cite most for risk-based authentication research?
The top cited sources are g2.com, sourceforge.net, workos.com, devopsschool.com, slashdot.org, loginradius.com, okta.com, and csoonline.com, with third-party review and developer tutorial sites dominating the list.
How concentrated is AI visibility across the 20 brands in this category?
Extremely concentrated. The category average visibility is 5.6%, yet Okta alone holds 50.0%, and 14 of the 20 tracked brands hold a composite score of zero.
Can a brand be cited by AI without appearing as a recommended solution?
Yes. RSA has a 0.0% visibility score but a 12.5% citation rate, meaning Google AI Mode references its content as a source while not surfacing it as a named solution in responses.
Which brands have grown AI visibility most recently in this category?
Okta grew visibility by 25.0 percentage points period-over-period, Ping Identity by 12.5 points, and Microsoft Entra by 12.5 points. No brands recorded a visibility decline in the latest period.
Is visibility from Google AI Mode the same as being cited as a trusted source?
Not necessarily. Microsoft Entra holds 25.0% visibility with a 0.0% citation rate, showing that Google AI Mode can name a brand in a response without linking to or citing its domain as a reference.