Real estate agents in Townsville: AI search visibility ranking (2026)
How AI search engines rank real estate agents in townsville by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving Townsville buyers, sellers, landlords, and investors across inner-city, waterfront, and suburban markets throughout greater Townsville. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Ray White, Belle Property, McGrath, and Keyes and Co Property each hold 25.0% visibility, producing a four-way tie at rank 1 through 4 with identical composite scores of 17.5. Harcourts sits noticeably below at 12.5% visibility and a composite score of 8.8, while every brand from rank 6 onward records 0.0% visibility. The gap between the top four and the rest of the 20-brand field is absolute, meaning the majority of brands in this category have no measurable AI presence at all against a category average of just 5.6%.
Every brand in the dataset shows 0.0% citation, including the four brands that hold meaningful visibility scores. This means Google AI Mode is naming these agencies in responses but not linking out to their domains, creating a complete split between being mentioned and being trusted as a source. Keyes and Co Property is a notable case, having jumped from rank 16 to rank 4 with a visibility delta of 25.0 points, yet it carries zero citation despite that dramatic rise, matching the pattern seen across all named brands.
Google AI Mode is the sole engine recorded across every brand in this dataset. The top cited sources in the category are google.com, realestate.com.au, ratemyagent.com.au, facebook.com, and reddit.com, alongside a small number of local or niche domains such as northernrealty.com.au and daringandyoung.com. This suggests the AI is drawing brand mentions from aggregator and review platforms rather than from individual agency websites, which explains why agency domains earn zero citations even when their brand names surface in AI responses.
Movers & shakers since last refresh
Biggest visibility risers
-
Keyes & Co Property 0% → 25% · rank #16 → #4+25pp
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Harcourts 0% → 12% · rank #18 → #5+12pp
Biggest visibility fallers
-
Professionals 25% → 0% · rank #4 → #7-25pp
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Ray White 38% → 25% · rank #3 → #1-12pp
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Belle Property 38% → 25% · rank #1 → #2-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
raywhite.com
|
25% | 0% | Google AI Mode |
Ray White holds 25.0% visibility, four times the 5.6% category average, but has slipped from 37.5% previously and records 0.0% citation like every other brand. |
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| 2 |
belleproperty.com
|
25% | 0% | Google AI Mode |
Belle Property matches Ray White at 25.0% visibility and a composite score of 17.5, having fallen from 37.5% last period while still outperforming 15 brands with zero visibility. |
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| 3 |
mcgrath.com.au
|
25% | 0% | Google AI Mode |
McGrath sits level with Ray White and Belle Property at 25.0% visibility and a composite score of 17.5, with no recorded movement in rank or citation rate across either period. |
||||
| 4 |
keyes.com.au
|
25% | 0% | Google AI Mode |
Keyes and Co Property is the biggest riser in the dataset, climbing from rank 16 to rank 4 with a 25.0-point visibility gain, yet its citation rate remains 0.0%, identical to all peers. |
||||
| 5 |
harcourts.com.au
|
12% | 0% | Google AI Mode |
Harcourts rose from rank 18 to rank 5 with a 12.5-point visibility gain, but its 12.5% score and composite of 8.8 leave it well behind the four brands clustered at 25.0% above it. |
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| 6 |
ljhooker.com.au
|
0% | 0% | Google AI Mode |
| 7 |
professionals.com.au
|
0% | 0% | Google AI Mode |
| 8 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 9 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 10 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 11 |
randw.com.au
|
0% | 0% | Google AI Mode |
| 12 |
remax.com.au
|
0% | 0% | Google AI Mode |
| 13 |
eldersrealestate.com.au
|
0% | 0% | Google AI Mode |
| 14 |
knightfrank.com.au
|
0% | 0% | Google AI Mode |
| 15 |
jelliscraig.com.au
|
0% | 0% | Google AI Mode |
| 16 |
coronis.com.au
|
0% | 0% | Google AI Mode |
| 17 |
place.com.au
|
0% | 0% | Google AI Mode |
| 18 |
nutrienharcourts.com.au
|
0% | 0% | Google AI Mode |
| 19 |
raineandhorne.com.au
|
0% | 0% | Google AI Mode |
| 20 |
century21.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in townsville, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in townsville brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in townsville AI visibility
Who leads AI visibility among real estate agents in Townsville?
Ray White, Belle Property, McGrath, and Keyes and Co Property are tied at the top, each with 25.0% visibility and a composite score of 17.5 in Google AI Mode. No single brand holds a clear lead over the other three.
What is the average AI visibility for real estate agents in Townsville?
The category average visibility is 5.6%, dragged down because 15 of the 20 tracked brands record 0.0% visibility. Only five brands have any measurable AI presence at all.
Which brands are being cited as sources by AI for Townsville real estate queries?
No individual agency brand earns any citations, as every brand in the dataset sits at 0.0% citation. The AI draws on sources such as realestate.com.au, ratemyagent.com.au, google.com, facebook.com, and reddit.com instead.
Which brand has gained the most AI visibility recently in this category?
Keyes and Co Property recorded the largest gain, rising 12 rank positions from rank 16 to rank 4 with a visibility delta of 25.0 points. Harcourts is the second biggest riser, moving from rank 18 to rank 5 with a 12.5-point gain.
Which brands have lost AI visibility in the Townsville real estate category?
Professionals lost the most ground, falling from rank 4 to rank 7 with a visibility drop of 25.0 points to reach 0.0%. Ray White and Belle Property each shed 12.5 points, though both remain in the top four.
Does AI citation track with AI visibility for Townsville real estate agents?
No. The two metrics are entirely disconnected in this dataset, as all brands hold 0.0% citation regardless of their visibility score. Brands like Ray White and McGrath appear in AI responses but their domains are never cited as sources.