Real estate agents in Sutherland Shire: AI search visibility ranking (2026)
How AI search engines rank real estate agents in sutherland shire by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Real estate agencies serving Sutherland Shire buyers, sellers, landlords, and investors with residential sales, leasing, appraisals, and local property expertise across the greater Sydney market. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Ray White dominates AI visibility in the Sutherland Shire real estate category with a 62.5% visibility score, more than five times the combined visibility of its nearest rivals DiJones and Raine & Horne, both sitting at 12.5%. The category average visibility is just 4.4%, which means Ray White is operating at roughly 14 times the average. This concentration is extreme: 17 of the 20 tracked brands have zero visibility, including established names like McGrath, LJ Hooker, and Belle Property.
Ray White's 62.5% visibility comes with a 0.0% citation rate, meaning Google AI Mode mentions the brand frequently but does not link back to its domain. DiJones is the only brand in the top five with a matching visibility and citation score, both at 12.5%, making it the only brand where AI mentions translate into a trackable citation. This divergence between being named and being cited is significant: Raine & Horne is visible but uncited, identical to Ray White in that pattern.
The top cited sources in this category include google.com, realestate.com.au, and facebook.com as platform-level anchors, alongside category-specific domains like raywhitesutherlandshire.com.au and whichrealestateagent.com.au. The presence of reddit.com and brightagent.com in the citation list suggests Google AI Mode is drawing on community and review-style content, not just brand-owned pages. All top engine references in the audit point exclusively to Google AI Mode, confirming this is a single-engine visibility landscape with no diversification across other AI platforms.
Movers & shakers since last refresh
Biggest visibility risers
-
Ray White 50% → 62% · rank #0 → #1+12pp
-
DiJones 0% → 12% · rank #0 → #2+12pp
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Raine & Horne 0% → 12% · rank #0 → #3+12pp
Biggest visibility fallers
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McGrath 12% → 0% · rank #0 → #6-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
raywhite.com
|
62% | 0% | Google AI Mode |
Ray White holds 62.5% visibility, roughly 14 times the 4.4% category average, but its 0.0% citation rate means AI mentions the brand without linking to raywhite.com. |
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| 2 |
dijones.com.au
|
12% | 12% | Google AI Mode |
DiJones is the only top-5 brand where visibility and citation both reach 12.5%, making it the sole brand converting AI mentions into actual domain citations in this category. |
||||
| 3 |
raineandhorne.com.au
|
12% | 0% | Google AI Mode |
Raine & Horne matches DiJones on visibility at 12.5% but holds a 0.0% citation rate, mirroring Ray White's pattern of being named without receiving a linked source reference. |
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| 4 |
chidiac.com.au
|
0% | 0% | Google AI Mode |
Chidiac Realty records 0.0% on all three metrics, visibility, citation, and composite score, placing it among the 17 brands with no measurable AI presence in this audit. |
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| 5 |
ljhooker.com.au
|
0% | 0% | Google AI Mode |
LJ Hooker, a nationally recognised brand, scores 0.0% visibility in this category, identical to McGrath and Belle Property, highlighting that brand scale does not guarantee local AI presence. |
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| 6 |
mcgrath.com.au
|
0% | 0% | Google AI Mode |
| 7 |
belleproperty.com
|
0% | 0% | Google AI Mode |
| 8 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 9 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 10 |
randw.com.au
|
0% | 0% | Google AI Mode |
| 11 |
century21.com.au
|
0% | 0% | Google AI Mode |
| 12 |
professionals.com.au
|
0% | 0% | Google AI Mode |
| 13 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 14 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 15 |
stonerealestate.com.au
|
0% | 0% | Google AI Mode |
| 16 |
bresicwhitney.com.au
|
0% | 0% | Google AI Mode |
| 17 |
cobdenhayson.com.au
|
0% | 0% | Google AI Mode |
| 18 |
cunninghamsre.com.au
|
0% | 0% | Google AI Mode |
| 19 |
ppdre.com.au
|
0% | 0% | Google AI Mode |
| 20 |
hudsonmchugh.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in sutherland shire, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in sutherland shire brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in sutherland shire AI visibility
Who leads AI visibility for real estate agents in Sutherland Shire?
Ray White leads with 62.5% visibility, far ahead of DiJones and Raine & Horne, which each sit at 12.5%. The remaining 17 tracked brands record zero visibility.
Which brand is most cited by Google AI Mode in this category?
DiJones is the only top-5 brand with a non-zero citation rate, recording 12.5%, while Ray White and Raine & Horne are mentioned but not cited at all.
What sources does Google AI Mode anchor on for Sutherland Shire real estate queries?
The top cited sources include google.com, realestate.com.au, facebook.com, raywhitesutherlandshire.com.au, and whichrealestateagent.com.au, with reddit.com and brightagent.com also appearing.
How concentrated is AI visibility across brands in this category?
Extremely concentrated: Ray White alone holds 62.5% visibility while the category average is 4.4%, and 17 of 20 brands have a 0.0% visibility score.
Which brands gained the most AI visibility in the most recent period?
Ray White gained 12.5 percentage points to reach 62.5%, while DiJones and Raine & Horne each rose from 0.0% to 12.5%, making them the three biggest risers in the audit period.
Did any brands lose AI visibility in this category recently?
McGrath is the only recorded faller, dropping from 12.5% visibility to 0.0%, a loss of 12.5 percentage points, with no change in its citation rate.