Real estate agents in South Brisbane: AI search visibility ranking (2026)
How AI search engines rank real estate agents in south brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving South Brisbane buyers, sellers, landlords, and investors across inner-city, suburban, and growth-corridor markets throughout South Brisbane. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 25, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Ray White holds a commanding 50% visibility score in the South Brisbane real estate category, more than double the second-ranked Belle Property at 25%. The category average visibility sits at just 5.6%, making Ray White's position roughly nine times the norm. This gap is significant because it means the majority of AI-generated responses in this category default to a single brand, concentrating attention in a way that disadvantages all 15 brands sitting at zero visibility.
A striking pattern across all 20 brands is that citation rate is 0.0% universally, including for Ray White and Belle Property despite their strong visibility scores. This means Google AI Mode is naming these brands in responses but not linking out to their domains as sourced references. The distinction matters commercially: named brands get awareness, but no direct referral traffic or trust signal through citation, leaving even the top performers without measurable authority endorsement from the AI.
The top cited sources in this category are aggregator and review platforms, led by google.com, realestate.com.au, domain.com.au, whichrealestateagent.com.au, yelp.com, facebook.com, and reddit.com. Individual agency domains appear minimally, with only torresproperty.com.au breaking into the list. Google AI Mode appears to anchor its responses on listing portals and review directories rather than brand-owned websites, which explains why no brand achieves any citation percentage regardless of their visibility rank.
Movers & shakers since last refresh
Biggest visibility risers
-
Ray White 0% → 50% · rank #0 → #1+50pp
-
Belle Property 0% → 25% · rank #0 → #2+25pp
-
McGrath 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
raywhite.com
|
50% | 0% | Google AI Mode |
Ray White leads with 50% visibility and a composite score of 35.0, nearly nine times the 5.6% category average, but holds a 0.0% citation rate matching every other brand. |
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| 2 |
belleproperty.com
|
25% | 0% | Google AI Mode |
Belle Property sits at 25% visibility and a composite score of 17.5, half of Ray White's score and still four times the category average, yet earns zero citations like all peers. |
||||
| 3 |
mcgrath.com.au
|
12% | 0% | Google AI Mode |
McGrath shares the 12.5% visibility tier with ranks 4 and 5, scoring 8.8 composite, roughly twice the category average but well behind the top two brands in named frequency. |
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| 4 |
positionone.com.au
|
12% | 0% | Google AI Mode |
Position Property matches McGrath exactly at 12.5% visibility and 8.8 composite score, indicating Google AI Mode treats these two brands as equivalent in South Brisbane prominence. |
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| 5 |
plumproperty.com.au
|
12% | 0% | Google AI Mode |
Plum Property rounds out the visible brands at 12.5% visibility and 8.8 composite, sharing the same tier as McGrath and Position Property with no citation advantage separating them. |
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| 6 |
ljhooker.com.au
|
0% | 0% | Google AI Mode |
| 7 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 8 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 9 |
placeestateagents.com.au
|
0% | 0% | Google AI Mode |
| 10 |
coronis.com.au
|
0% | 0% | Google AI Mode |
| 11 |
imageproperty.com.au
|
0% | 0% | Google AI Mode |
| 12 |
exploreproperty.com.au
|
0% | 0% | Google AI Mode |
| 13 |
ngurealestate.com.au
|
0% | 0% | Google AI Mode |
| 14 |
remax.com.au
|
0% | 0% | Google AI Mode |
| 15 |
professionals.com.au
|
0% | 0% | Google AI Mode |
| 16 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 17 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 18 |
queenslandsothebysrealty.com
|
0% | 0% | Google AI Mode |
| 19 |
denovans.com.au
|
0% | 0% | Google AI Mode |
| 20 |
urbanx.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in south brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in south brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in south brisbane AI visibility
Who leads AI visibility among real estate agents in South Brisbane?
Ray White leads with 50% visibility and a composite score of 35.0, more than double the second-ranked Belle Property at 25%. The category average is just 5.6%, making Ray White's presence dominant across AI-generated responses.
Which brands receive zero AI visibility in South Brisbane real estate?
Fifteen of the 20 audited brands, including LJ Hooker, Harcourts, Place Estate Agents, The Agency, and Coronis, all sit at 0.0% visibility with composite scores of zero.
Why do top-ranked brands show 0% citation despite strong visibility?
Google AI Mode names brands like Ray White and Belle Property in responses but does not cite their domains as sources, resulting in a universal 0.0% citation rate across all 20 brands in the category.
What sources does Google AI Mode anchor on for South Brisbane real estate queries?
The AI cites aggregator and review platforms most frequently, including realestate.com.au, domain.com.au, whichrealestateagent.com.au, yelp.com, facebook.com, and reddit.com, rather than individual agency websites.
Are any South Brisbane real estate brands new entrants to AI visibility this period?
Ray White, Belle Property, and McGrath are listed as the biggest visibility risers, all moving from 0.0% to their current scores, suggesting this category had no prior AI visibility data before this audit period.
How concentrated is AI visibility in this category?
The top two brands, Ray White and Belle Property, account for 75% of all recorded visibility in the category, while 15 of 20 brands hold zero visibility, indicating extreme concentration at the top.