Real estate agents in Perth: AI search visibility ranking (2026)
How AI search engines rank real estate agents in perth by visibility and citations. 15 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving Perth buyers, sellers, landlords, and investors across local suburbs and surrounding metro markets. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 20, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
The Agency holds a commanding 50% visibility score in the 'Real estate agents in Perth' category, more than double the 25% held by second-ranked LJ Hooker and nearly nine times the 5.8% category average. That gap is substantial because it means Google AI Mode surfaces The Agency in half of all relevant queries while most competitors register zero. Professionals sits third at 12.5%, and every other tracked brand, including Ray White, Harcourts, and McGrath, scores 0% visibility.
A striking pattern across all 15 brands is that citation rates are universally zero, including for the top three. The Agency and LJ Hooker are named by Google AI Mode but not cited as sources, meaning the AI describes them without linking back to their domains. This named-but-not-trusted gap is category-wide, not brand-specific, and suggests the AI draws on third-party or aggregator content rather than the brands' own sites to form its responses.
The top cited sources listed in the audit data point clearly away from brand-owned domains. Google.com, YouTube, Reddit, and Yelp appear alongside niche local sites such as smartrealty.com.au, perthrealestateagent.com.au, and creativewarrior.com.au. This pattern indicates Google AI Mode anchors its Perth real estate answers on review platforms, social channels, and local directory-style sites rather than on the major franchise networks' own web properties.
Movers & shakers since last refresh
Biggest visibility risers
-
The Agency 0% → 50% · rank #0 → #1+50pp
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LJ Hooker 0% → 25% · rank #0 → #2+25pp
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Professionals 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
theagency.com.au
|
50% | 0% | Google AI Mode |
The Agency leads with 50% visibility, roughly 8.6 times the 5.8% category average, yet holds a 0% citation rate matching every other brand in the set. |
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| 2 |
ljhooker.com.au
|
25% | 0% | Google AI Mode |
LJ Hooker sits at 25% visibility, half The Agency's score and more than four times the category average, but shares the universal 0% citation rate across all engines. |
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| 3 |
professionals.com.au
|
12% | 0% | Google AI Mode |
Professionals registers 12.5% visibility, twice the category average and the only other brand above zero, but still earns no citations from Google AI Mode. |
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| 4 |
raywhite.com
|
0% | 0% | Google AI Mode |
Ray White scores 0% visibility despite being a major national franchise, placing it equal last alongside McGrath, Harcourts, and six other tracked brands. |
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| 5 |
mcgrath.com.au
|
0% | 0% | Google AI Mode |
McGrath records 0% visibility and 0% citations, indistinguishable in AI Mode performance from six lower-ranked brands despite its national market presence. |
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| 6 |
belleproperty.com
|
0% | 0% | Google AI Mode |
| 7 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 8 |
raineandhorne.com.au
|
0% | 0% | Google AI Mode |
| 9 |
randw.com.au
|
0% | 0% | Google AI Mode |
| 10 |
century21.com.au
|
0% | 0% | Google AI Mode |
| 11 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 12 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 13 |
stonerealestate.com.au
|
0% | 0% | Google AI Mode |
| 14 |
eldersrealestate.com.au
|
0% | 0% | Google AI Mode |
| 15 |
remax.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in perth brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in perth AI visibility
Who leads AI visibility among real estate agents in Perth?
The Agency leads with 50% visibility, far ahead of second-placed LJ Hooker at 25% and the 5.8% category average. Every other tracked brand, including Ray White and Harcourts, scores 0%.
Does any Perth real estate brand earn citations from Google AI Mode?
No. Every brand in the audit, including the top three, records a 0% citation rate, meaning Google AI Mode names brands without linking to their own domains.
What sources does Google AI Mode anchor on for Perth real estate queries?
The top cited sources include google.com, youtube.com, reddit.com, and m.yelp.com, alongside local niche sites such as smartrealty.com.au and perthrealestateagent.com.au.
How large is the visibility gap between the top brand and the rest of the category?
The Agency at 50% is double LJ Hooker's 25% and eight-and-a-half times the 5.8% category average, with 12 of 15 brands recording zero visibility.
Are visibility risers in this category new entrants or returning brands?
All three risers, The Agency, LJ Hooker, and Professionals, moved from 0% to their current scores in a single period, suggesting they were absent from AI Mode responses entirely in the prior audit cycle.
Which engine drives Perth real estate AI visibility in this data set?
Google AI Mode is the sole engine recorded for all 15 brands, and it is listed as the top engine for every brand in the top 10 regardless of their visibility score.