Real estate agents in Parramatta: AI search visibility ranking (2026)
How AI search engines rank real estate agents in parramatta by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Real estate agencies serving Parramatta buyers, sellers, landlords, and investors with residential sales, leasing, appraisals, and local property expertise across the greater Sydney market. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Raine and Horne leads the Parramatta real estate agents category with a visibility score of 75.0%, placing it well above the category average of 10.6%. McGrath and Ray White share second position at 62.5% each, creating a clear three-brand cluster at the top. Below rank 3, the gap is stark: Belle Property sits at just 12.5%, and the remaining 16 brands including Chidiac Realty, LJ Hooker, and Harcourts all register 0.0% visibility.
Despite the visibility gap between the top three and everyone else, citation rates tell a uniform story: every brand in this category sits at 0.0% citation. Raine and Horne is named in AI responses 75% of the time but is never cited as a source. This means Google AI Mode is surfacing these brands by name from its training or aggregated knowledge, not by pulling and linking to their own domains as authoritative references.
The top cited sources in this category are third-party platforms and aggregators, with google.com, openagent.com.au, whichrealestateagent.com.au, and top10realestateagent.com.au all appearing in the citation list. The presence of zillow.com and navyfederal.org suggests the AI is drawing on broadly indexed real estate content rather than Australia-specific brand sites. Google AI Mode is the sole engine recorded for all 20 brands, meaning there is no cross-engine variation in this dataset.
Movers & shakers since last refresh
Biggest visibility risers
-
Ray White 50% → 62% · rank #3 → #3+12pp
-
Belle Property 0% → 12% · rank #5 → #4+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
raineandhorne.com.au
|
75% | 0% | Google AI Mode |
Raine and Horne leads the category at 75.0% visibility, more than seven times the 10.6% category average, yet holds a 0.0% citation rate identical to every other brand. |
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| 2 |
mcgrath.com.au
|
62% | 0% | Google AI Mode |
McGrath ties Ray White at 62.5% visibility and a composite score of 43.8, sitting 12.5 percentage points behind Raine and Horne with no citation activity recorded. |
||||
| 3 |
raywhite.com
|
62% | 0% | Google AI Mode |
Ray White matches McGrath at 62.5% visibility and posted the largest absolute visibility gain in the period, rising 12.5 points from a previous 50.0% score. |
||||
| 4 |
belleproperty.com
|
12% | 0% | Google AI Mode |
Belle Property sits at just 12.5% visibility, a steep drop from the top three cluster, but did move from 0.0% previously, making it one of only two brands to record a positive visibility delta. |
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| 5 |
chidiac.com.au
|
0% | 0% | Google AI Mode |
Chidiac Realty holds rank 5 with 0.0% visibility and a composite score of 0.0, placing it among 16 brands that are entirely absent from Google AI Mode responses in this category. |
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| 6 |
ljhooker.com.au
|
0% | 0% | Google AI Mode |
| 7 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 8 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 9 |
century21.com.au
|
0% | 0% | Google AI Mode |
| 10 |
professionals.com.au
|
0% | 0% | Google AI Mode |
| 11 |
randw.com.au
|
0% | 0% | Google AI Mode |
| 12 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 13 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 14 |
stonerealestate.com.au
|
0% | 0% | Google AI Mode |
| 15 |
bresicwhitney.com.au
|
0% | 0% | Google AI Mode |
| 16 |
dijones.com.au
|
0% | 0% | Google AI Mode |
| 17 |
cobdenhayson.com.au
|
0% | 0% | Google AI Mode |
| 18 |
cunninghamsre.com.au
|
0% | 0% | Google AI Mode |
| 19 |
ppdre.com.au
|
0% | 0% | Google AI Mode |
| 20 |
hudsonmchugh.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in parramatta, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in parramatta brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in parramatta AI visibility
Who leads AI visibility among real estate agents in Parramatta?
Raine and Horne leads with 75.0% visibility and a composite score of 52.5, ahead of McGrath and Ray White who both sit at 62.5%.
What is the average AI visibility for real estate agents in Parramatta?
The category average visibility is 10.6%, which reflects that 16 of the 20 tracked brands record 0.0% visibility.
Which brands are cited as sources by Google AI Mode in this category?
No brand in this category holds any citations; the 0.0% citation rate is uniform across all 20 brands, including the top three.
What external sources does Google AI Mode anchor on for Parramatta real estate agent queries?
The top cited sources are aggregator and listing platforms including openagent.com.au, whichrealestateagent.com.au, top10realestateagent.com.au, and google.com, alongside broader real estate sites such as zillow.com.
Which brands showed the biggest visibility gains in the most recent period?
Ray White gained 12.5 percentage points to reach 62.5%, and Belle Property also gained 12.5 points to enter the visible set at 12.5%, making them the only two risers recorded.
How concentrated is AI visibility in the Parramatta real estate agents category?
The top three brands, Raine and Horne, McGrath, and Ray White, account for all meaningful visibility, while the remaining 17 brands collectively hold a share no greater than 12.5% each and most hold zero.