Real estate agents in North West Melbourne: AI search visibility ranking (2026)
How AI search engines rank real estate agents in north west melbourne by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Real estate agencies serving North West Melbourne buyers, sellers, landlords, and investors with residential sales, leasing, appraisals, and local property expertise across the greater Melbourne market. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 27, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Nelson Alexander holds the only position where visibility and citation both reach 12.5%, giving it a composite score of 12.5 compared to 8.8 for the five brands immediately below it. That gap matters because citation converts AI mentions into traceable source links, meaning Nelson Alexander is the only brand in this category that Google AI Mode both names and anchors a reference to. McGrath, Barry Plant, Jellis Craig, Marshall White, and Jas Stephens all share identical 12.5% visibility but record 0.0% citation, leaving them named but not sourced.
The divergence between named and cited brands is the sharpest pattern in this dataset. Six brands share equal raw visibility at 12.5%, yet five of them receive zero citations, producing composite scores 3.7 points below Nelson Alexander. Ray White, LJ Hooker, Belle Property, and Harcourts record 0.0% on both metrics despite being large national franchises with North West Melbourne presence, suggesting AI Mode is not drawing on brand scale or national reach to determine local category inclusion.
Google AI Mode is the sole engine recorded across all ranked brands in this audit. The top cited sources in the category are google.com, youtube.com, realestate.com.au, colliers.com.au, nelsonalexander.com.au, and whichrealestateagent.com.au. The presence of nelsonalexander.com.au as a direct cited source, alongside third-party portals realestate.com.au and whichrealestateagent.com.au, indicates AI Mode is anchoring on a mix of agency-owned content and aggregator platforms rather than uniformly favouring one content type.
Movers & shakers since last refresh
Biggest visibility risers
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Nelson Alexander 0% → 12% · rank #0 → #1+12pp
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McGrath 0% → 12% · rank #0 → #2+12pp
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Barry Plant 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
nelsonalexander.com.au
|
12% | 12% | Google AI Mode |
Nelson Alexander is the only brand achieving both 12.5% visibility and 12.5% citation, giving it the sole composite score of 12.5 versus 8.8 for all immediate peers. |
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| 2 |
mcgrath.com.au
|
12% | 0% | Google AI Mode |
McGrath matches Nelson Alexander on visibility at 12.5% but records 0.0% citation, producing a composite score of 8.8 and no direct source link in AI Mode responses. |
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| 3 |
barryplant.com.au
|
12% | 0% | Google AI Mode |
Barry Plant sits at 12.5% visibility with zero citation, identical in composite score to McGrath, Jellis Craig, Marshall White, and Jas Stephens at 8.8. |
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| 4 |
jelliscraig.com.au
|
12% | 0% | Google AI Mode |
Jellis Craig shares a 12.5% visibility score and 8.8 composite with three other mid-tier brands, recording no citations and no distinguishing signal in AI Mode outputs. |
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| 5 |
marshallwhite.com.au
|
12% | 0% | Google AI Mode |
Marshall White reaches 12.5% visibility but earns 0.0% citation, placing it in a four-way tie at composite 8.8 and well below the category-leading 12.5 composite of Nelson Alexander. |
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| 6 |
jasstephens.com.au
|
12% | 0% | Google AI Mode |
| 7 |
raywhite.com
|
0% | 0% | Google AI Mode |
| 8 |
ljhooker.com.au
|
0% | 0% | Google AI Mode |
| 9 |
belleproperty.com
|
0% | 0% | Google AI Mode |
| 10 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 11 |
buxton.com.au
|
0% | 0% | Google AI Mode |
| 12 |
bigginscott.com.au
|
0% | 0% | Google AI Mode |
| 13 |
rtedgar.com
|
0% | 0% | Google AI Mode |
| 14 |
woodards.com.au
|
0% | 0% | Google AI Mode |
| 15 |
hodges.com.au
|
0% | 0% | Google AI Mode |
| 16 |
obrienrealestate.com.au
|
0% | 0% | Google AI Mode |
| 17 |
kayburton.com.au
|
0% | 0% | Google AI Mode |
| 18 |
hockingstuart.com.au
|
0% | 0% | Google AI Mode |
| 19 |
philipwebb.com.au
|
0% | 0% | Google AI Mode |
| 20 |
noeljones.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in north west melbourne, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in north west melbourne brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in north west melbourne AI visibility
Who leads AI visibility in Real estate agents in North West Melbourne?
Nelson Alexander leads with a composite score of 12.5, the only brand in the category achieving both 12.5% visibility and 12.5% citation in Google AI Mode.
What is the average visibility for brands in this category?
The category average visibility is 3.8% and the average citation rate is just 0.6%, indicating that most of the 20 tracked brands receive little or no AI Mode exposure.
Why do some highly visible brands in this category receive zero citations?
McGrath, Barry Plant, Jellis Craig, Marshall White, and Jas Stephens all reach 12.5% visibility but record 0.0% citation, meaning AI Mode names them in responses without linking to their domains as sources.
What sources does AI cite most for North West Melbourne real estate agent research?
The top cited sources are google.com, youtube.com, realestate.com.au, colliers.com.au, nelsonalexander.com.au, and whichrealestateagent.com.au, combining agency-owned and aggregator content.
Do major national franchise brands perform well in this category's AI visibility?
No. Ray White, LJ Hooker, Belle Property, and Harcourts all record 0.0% visibility and 0.0% citation, despite being large national networks with local North West Melbourne offices.
Which engine is driving AI visibility in this category?
Google AI Mode is the sole engine recorded for every brand in this audit, meaning all visibility and citation signals in this category originate from a single platform.