Real estate agents in North Brisbane: AI search visibility ranking (2026)
How AI search engines rank real estate agents in north brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving North Brisbane buyers, sellers, landlords, and investors across inner-city, suburban, and growth-corridor markets throughout North Brisbane. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Plum Property leads the North Brisbane real estate agents category with a visibility score of 12.5% and a composite score of 8.8, while every other tracked brand sits at exactly 0.0% visibility and 0.0 composite score. The category average visibility is just 0.6%, which means Plum Property is already more than 20 times above that average. This gap is significant because it means a single boutique operator is the only brand currently surfacing in Google AI Mode responses across this entire category.
Visibility and citation diverge sharply here. Plum Property holds all measurable visibility but carries a citation rate of 0.0%, meaning Google AI Mode mentions or describes the brand without linking back to plumproperty.com.au. Every other brand, including national franchises Ray White, LJ Hooker, McGrath, and Belle Property, also shows zero citation. The category average citation rate is 0.0%, confirming that no brand in this set is being trusted as a cited source by the AI, even when named.
The top cited sources in the category are third-party platforms and directories, led by google.com and realestate.com.au, followed by reddit.com and whichrealestateagent.com.au. Smaller local sites such as northbrisrealestate.com.au, affinityproperty.net.au, artierpropertygroup.com.au, and hugoalexander.com.au also appear as citation anchors. This pattern suggests Google AI Mode is pulling its North Brisbane real estate answers primarily from aggregator and community platforms rather than from brand-owned domains.
Movers & shakers since last refresh
Biggest visibility risers
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Plum Property 0% → 12% · rank #0 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
plumproperty.com.au
|
12% | 0% | Google AI Mode |
Plum Property is the only brand with any measurable AI presence, scoring 12.5% visibility and a composite of 8.8, against a category average of 0.6% and zero citation for all 20 brands. |
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| 2 |
raywhite.com
|
0% | 0% | Google AI Mode |
Ray White, despite being the largest real estate franchise in Australia, records 0.0% visibility and 0.0 composite score in this North Brisbane AI category audit, equal to every other non-Plum brand. |
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| 3 |
ljhooker.com.au
|
0% | 0% | Google AI Mode |
LJ Hooker holds rank 3 by brand recognition but matches Ray White and all other peers with 0.0% visibility, 0.0% citation, and a composite score of zero in this audit. |
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| 4 |
mcgrath.com.au
|
0% | 0% | Google AI Mode |
McGrath sits at rank 4 with a composite score of 0.0 and no AI visibility or citations recorded, indistinguishable from the 15 other zero-score brands in this category dataset. |
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| 5 |
belleproperty.com
|
0% | 0% | Google AI Mode |
Belle Property rounds out the top 5 with 0.0% visibility and 0.0% citation, confirming that brand tier alone does not translate into AI Mode presence in the North Brisbane market. |
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| 6 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 7 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 8 |
placeestateagents.com.au
|
0% | 0% | Google AI Mode |
| 9 |
coronis.com.au
|
0% | 0% | Google AI Mode |
| 10 |
imageproperty.com.au
|
0% | 0% | Google AI Mode |
| 11 |
positionone.com.au
|
0% | 0% | Google AI Mode |
| 12 |
exploreproperty.com.au
|
0% | 0% | Google AI Mode |
| 13 |
ngurealestate.com.au
|
0% | 0% | Google AI Mode |
| 14 |
remax.com.au
|
0% | 0% | Google AI Mode |
| 15 |
professionals.com.au
|
0% | 0% | Google AI Mode |
| 16 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 17 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 18 |
queenslandsothebysrealty.com
|
0% | 0% | Google AI Mode |
| 19 |
denovans.com.au
|
0% | 0% | Google AI Mode |
| 20 |
urbanx.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in north brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in north brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in north brisbane AI visibility
Who leads AI visibility in the North Brisbane real estate agents category?
Plum Property leads with 12.5% visibility and a composite score of 8.8. Every other brand in the 20-brand audit scores 0.0% visibility.
What is the average AI visibility for real estate agents in North Brisbane?
The category average visibility is 0.6% and the average citation rate is 0.0%, reflecting an extremely low-penetration landscape for AI Mode across the full brand set.
What sources does Google AI Mode cite most for North Brisbane real estate research?
The top cited sources are google.com, realestate.com.au, reddit.com, and whichrealestateagent.com.au, with several smaller local sites including northbrisrealestate.com.au and hugoalexander.com.au also appearing.
Do any major franchise brands like Ray White or LJ Hooker appear in Google AI Mode for North Brisbane?
No. Ray White, LJ Hooker, McGrath, Belle Property, and Harcourts all record 0.0% visibility and 0.0% citation in this audit, despite their national brand scale.
Is Plum Property being cited as a source by Google AI Mode, or just mentioned?
Plum Property registers 12.5% visibility but a 0.0% citation rate, meaning Google AI Mode surfaces the brand in responses without attributing a direct link back to plumproperty.com.au.
Which brands have seen the biggest change in AI visibility in this category recently?
Plum Property is the only recorded riser, gaining 12.5 percentage points in visibility from a previous score of 0.0%. No brands appear in the fallers list.