Real estate agents in North Brisbane: AI search visibility ranking (2026)
How AI search engines rank real estate agents in north brisbane by visibility and citations. 20 providers measured monthly across Google AI Mode: which providers the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving North Brisbane buyers, sellers, landlords, and investors across inner-city, suburban, and growth-corridor markets throughout North Brisbane. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When AI engines are queried about real estate agents in North Brisbane, Ray White frequently emerges as the leader, known to 25.0% of the AI responses. Other notable names include Harcourts and LJ Hooker. This gives a clear picture of which brands are most visible when potential buyers seek information through AI.
These rankings are shaped by the main sources AI engines reference, such as google.com, whichrealestateagent.com.au, and realestate.com.au. Many of these are aggregator or review sites, meaning they compile vast amounts of user feedback and expert opinions to determine the standing of each brand.
For buyers evaluating providers on this page, consider the importance AI engines place on recent reviews and third-party validations. These can serve as indicators of current performance and reputation in the industry. Choosing a brand that consistently receives positive feedback on authoritative platforms could be crucial for a satisfying real estate experience.
At a glance
What we observed in this category
Ray White and Harcourts share the lead position in this category, each recording 25.0% visibility against a category average of just 4.4%. That gap is significant: the two leaders appear in AI-generated responses at nearly six times the average rate. LJ Hooker, Belle Property, and Coronis form a second tier at 12.5% each. The remaining 15 brands, including McGrath and Place Estate Agents, record zero visibility, meaning the AI response set is heavily concentrated at the top.
A notable divergence exists between being named in AI responses and being cited as a source. Every brand in the top five has a 0.0% citation rate despite meaningful visibility scores. Professionals sits at rank 6 with 0.0% visibility but a 12.5% citation rate, making it the only brand the AI references as a source without actively naming it in recommendations. This split shows that appearing in AI answers and being trusted as a source are currently separate outcomes in this category.
Google AI Mode is the dominant engine across all 20 brands in the audit, with no brand recording a top engine other than Google AI Mode. The cited sources anchoring AI responses include aggregator and review platforms such as whichrealestateagent.com.au, realestate.com.au, and top10realestateagent.com.au, alongside social platforms reddit.com and facebook.com. One brand-specific subdomain, raywhiteakg.com.au, also appears in the cited sources list, suggesting Ray White's network structure may contribute to its visibility gain.
Movers & shakers since last refresh
Biggest visibility risers
-
Ray White 0% → 25% · rank #2 → #1+25pp
-
Harcourts 0% → 25% · rank #6 → #2+25pp
-
LJ Hooker 0% → 12% · rank #3 → #3+12pp
Biggest visibility fallers
-
Plum Property 12% → 0% · rank #1 → #7-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
raywhite.com
|
25% | 0% | Google AI Mode |
Ray White leads with 25.0% visibility, more than five times the 4.4% category average, and rose from rank 2 after a 25.0 percentage point visibility delta. |
||||
| 2 |
harcourts.com.au
|
25% | 0% | Google AI Mode |
Harcourts matches Ray White at 25.0% visibility and recorded the largest rank jump in the audit, moving from rank 6 to rank 2 with a 25.0 point visibility delta. |
||||
| 3 |
ljhooker.com.au
|
12% | 0% | Google AI Mode |
LJ Hooker holds rank 3 with 12.5% visibility, exactly half the leaders' score, and maintained its rank position despite a 12.5 point upward visibility delta. |
||||
| 4 |
belleproperty.com
|
12% | 0% | Google AI Mode |
Belle Property sits at rank 4 with 12.5% visibility and a composite score of 8.8, matching LJ Hooker and Coronis but recording no citation activity. |
||||
| 5 |
coronis.com.au
|
12% | 0% | Google AI Mode |
Coronis is the only locally based brand in the top five, recording 12.5% visibility and a composite score of 8.8, equal to Belle Property and LJ Hooker. |
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| 6 |
professionals.com.au
|
0% | 12% | Google AI Mode |
| 7 |
plumproperty.com.au
|
0% | 0% | Google AI Mode |
| 8 |
mcgrath.com.au
|
0% | 0% | Google AI Mode |
| 9 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 10 |
placeestateagents.com.au
|
0% | 0% | Google AI Mode |
| 11 |
imageproperty.com.au
|
0% | 0% | Google AI Mode |
| 12 |
positionone.com.au
|
0% | 0% | Google AI Mode |
| 13 |
exploreproperty.com.au
|
0% | 0% | Google AI Mode |
| 14 |
ngurealestate.com.au
|
0% | 0% | Google AI Mode |
| 15 |
remax.com.au
|
0% | 0% | Google AI Mode |
| 16 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 17 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 18 |
queenslandsothebysrealty.com
|
0% | 0% | Google AI Mode |
| 19 |
denovans.com.au
|
0% | 0% | Google AI Mode |
| 20 |
urbanx.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in north brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own real estate agents in north brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in north brisbane AI visibility
Who leads AI visibility for real estate agents in North Brisbane?
Ray White and Harcourts are joint leaders, each with 25.0% visibility and a composite score of 17.5, well ahead of the 4.4% category average.
What is the citation rate for top brands in this category?
All top five brands record a 0.0% citation rate despite visible composite scores, meaning Google AI Mode names them without linking to their domains as sources.
Which brand has citations but no visibility in this category?
Professionals records a 12.5% citation rate with 0.0% visibility, making it the only brand cited as a source while not appearing in AI-named recommendations.
What sources does Google AI Mode anchor on for North Brisbane real estate queries?
The audit data shows the AI draws on aggregator platforms including whichrealestateagent.com.au, realestate.com.au, and top10realestateagent.com.au, plus reddit.com, facebook.com, and the subdomain raywhiteakg.com.au.
Which brand experienced the biggest rank drop in this category?
Plum Property fell from rank 1 to rank 7, a change of negative 6 positions, with its visibility dropping from 12.5% to 0.0%.
How concentrated is AI visibility across the 20 brands in this category?
Five brands account for all recorded visibility, while 15 brands including McGrath and Place Estate Agents record zero visibility and zero citations.