Real estate agents in Hobart: AI search visibility ranking (2026)
How AI search engines rank real estate agents in hobart by visibility and citations. 15 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving Hobart buyers, sellers, landlords, and investors across local suburbs and surrounding metro markets. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 20, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
LJ Hooker leads the Hobart real estate agent category with a visibility score of 25.0%, exactly double the 12.5% held by the four brands immediately below it (Raine & Horne, Professionals, First National Real Estate, and Elders Real Estate). That gap is meaningful because it places LJ Hooker at five times the category average of 5.0%. Ten brands in the 15-brand set hold zero visibility, meaning the top five brands account for all AI Mode appearances and the remaining ten are entirely absent from AI-generated responses.
All five visible brands carry a citation rate of 0.0%, matching the category average citation rate of 0.0%. This means LJ Hooker's composite score of 17.5 and Raine & Horne's score of 8.8 reflect named mentions only, not verified source citations. Brands like Ray White, McGrath, Harcourts, and Belle Property receive no named mentions and no citations, so there is no divergence between naming and citation for those brands. The entire category sits in a state where AI names brands but does not link back to their domains.
The top cited sources listed for this category include google.com, whichrealestateagent.com.au, reddit.com, fastexpert.com, and zillow.com, alongside irec.com.au and facebook.com. The presence of US-centric platforms like zillow.com and redfin.com alongside an Australian comparison site (whichrealestateagent.com.au) suggests Google AI Mode is drawing on aggregator and review content rather than individual brand domains when forming responses about Hobart agents. All recorded AI activity originates from Google AI Mode, with no other engine contributing data in this audit.
Movers & shakers since last refresh
Biggest visibility risers
-
LJ Hooker 0% → 25% · rank #0 → #1+25pp
-
Raine & Horne 0% → 12% · rank #0 → #2+12pp
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Professionals 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ljhooker.com.au
|
25% | 0% | Google AI Mode |
LJ Hooker holds 25.0% visibility, five times the 5.0% category average and double any peer, but its 0.0% citation rate means AI names it without sourcing its domain. |
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| 2 |
raineandhorne.com.au
|
12% | 0% | Google AI Mode |
Raine & Horne sits at 12.5% visibility and a composite score of 8.8, matching three other brands exactly and placing it 2.5 times above the category average with zero citations. |
||||
| 3 |
professionals.com.au
|
12% | 0% | Google AI Mode |
Professionals shares the same 12.5% visibility and 8.8 composite score as ranks 2, 4, and 5, offering no differentiation from those peers on any measured metric in this audit. |
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| 4 |
firstnational.com.au
|
12% | 0% | Google AI Mode |
First National Real Estate records 12.5% visibility and 8.8 composite score, identical to Raine & Horne and Professionals, with a 0.0% citation rate across all Google AI Mode responses. |
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| 5 |
eldersrealestate.com.au
|
12% | 0% | Google AI Mode |
Elders Real Estate matches the 12.5% visibility and 8.8 composite score of the three brands directly above it, and sits at the boundary below which all remaining brands hold zero visibility. |
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| 6 |
raywhite.com
|
0% | 0% | Google AI Mode |
| 7 |
mcgrath.com.au
|
0% | 0% | Google AI Mode |
| 8 |
belleproperty.com
|
0% | 0% | Google AI Mode |
| 9 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 10 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 11 |
randw.com.au
|
0% | 0% | Google AI Mode |
| 12 |
century21.com.au
|
0% | 0% | Google AI Mode |
| 13 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 14 |
stonerealestate.com.au
|
0% | 0% | Google AI Mode |
| 15 |
remax.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in hobart, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in hobart brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in hobart AI visibility
Who leads AI visibility among real estate agents in Hobart?
LJ Hooker leads with 25.0% visibility and a composite score of 17.5, which is double the next group of brands and five times the category average of 5.0%.
Which Hobart real estate brands have zero AI visibility?
Ray White, McGrath, Belle Property, Harcourts, and The Agency all record 0.0% visibility and 0.0% citation, meaning they do not appear in any Google AI Mode responses captured in this audit.
What sources does Google AI Mode cite most for Hobart real estate agent research?
The top cited sources include whichrealestateagent.com.au, reddit.com, google.com, fastexpert.com, and zillow.com, suggesting the AI anchors on aggregator and review platforms rather than individual agent brand sites.
Do any Hobart real estate brands receive citation links from Google AI Mode?
No. Every brand in the category, including the top-ranked LJ Hooker, records a citation rate of 0.0%, so the AI names brands without linking to or sourcing their domains.
How concentrated is AI visibility in the Hobart real estate agent category?
The top five brands capture all measured visibility while 10 of 15 tracked brands hold zero, making this one of the more concentrated distributions possible within a 15-brand audit set.
Which engine is driving AI visibility for Hobart real estate agents?
All visibility and citation data in this audit comes exclusively from Google AI Mode, with no other engine contributing any recorded impressions or citations for this category.