AEO for real estate agents in East Brisbane: AI search visibility ranking
How AI search engines rank real estate agents in East Brisbane by visibility and citations. 20 providers measured monthly across Google AI Mode: which providers the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving East Brisbane buyers, sellers, landlords, and investors across inner-city, suburban, and growth-corridor markets throughout Brisbane's eastern suburbs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about real estate agents in East Brisbane, AI engines often highlight McGrath as the leading choice, with a visibility percentage of 25.0. Other top brands mentioned include Coronis and Ray White. McGrath is frequently named in AI responses, holding a citation percentage of 12.5, indicating strong recognition in the digital space.
The rankings on this page reflect the sources most cited by AI engines, which include prominent sites such as google.com, realestate.com.au, and whichrealestateagent.com.au. These platforms often serve as aggregator and review sites, meaning they compile user reviews, expert analyses, and market data, creating a comprehensive view of the real estate landscape.
For buyers, this information suggests the importance of considering both recent reviews and third-party validation when selecting a provider. AI engines prioritize agents with strong topical authority in the local market, which underscores the significance of recent client feedback and authoritative endorsements in influencing rankings and ultimately guiding your choice.
At a glance
What we observed in this category
McGrath leads the East Brisbane real estate AI visibility landscape with a composite score of 21.2 and a visibility rate of 25.0%, well above the category average of 2.5%. The next closest brand, Coronis, scores 11.2 composite, and brands ranked three and four (Ray White and Place Estate Agents) each sit at 8.8. That gap between McGrath and the rest signals a concentrated top position, while 14 of 20 tracked brands record a composite score of zero, meaning AI Mode effectively ignores the majority of the category.
A clear divergence exists between visibility and citation across this category. Coronis holds a citation rate of 37.5% yet registers 0.0% visibility, meaning AI Mode references Coronis as a source without surfacing it as a named recommendation. RE/MAX Australia shows the same pattern with 25.0% citation and 0.0% visibility. Conversely, Ray White and Place Estate Agents each have 12.5% visibility but 0.0% citation. McGrath is the only top-five brand that holds meaningful scores in both metrics simultaneously.
Google AI Mode is the top engine for every brand in the dataset, indicating the audit is anchored entirely within that single engine. The top cited sources in the category include realestate.com.au, domain.com.au, ratemyagent.com.au, and whichrealestateagent.com.au, alongside coronis.com.au itself appearing as a cited source. This suggests AI Mode is drawing heavily from third-party listing and review aggregators rather than brand domains alone when constructing East Brisbane real estate responses.
Movers & shakers since last refresh
Biggest visibility fallers
-
Harcourts 25% → 0% · rank #2 → #11-25pp
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Professionals 25% → 0% · rank #3 → #12-25pp
-
Belle Property 12% → 0% · rank #6 → #13-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
mcgrath.com.au
|
25% | 12% | Google AI Mode |
McGrath leads the category with a 25.0% visibility rate and a 12.5% citation rate, giving it a composite score of 21.2, roughly 1.9 times higher than its nearest competitor Coronis. |
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| 2 |
coronis.com.au
|
0% | 38% | Google AI Mode |
Coronis records 0.0% visibility but a category-high 37.5% citation rate, making it the most-cited brand in the category while never appearing as a named AI recommendation. |
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| 3 |
raywhite.com
|
12% | 0% | Google AI Mode |
Ray White sits joint third with a composite score of 8.8, matching Place Estate Agents, but achieves this purely through 12.5% visibility with zero citation contribution. |
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| 4 |
placeestateagents.com.au
|
12% | 0% | Google AI Mode |
Place Estate Agents shares the 8.8 composite score and 12.5% visibility of Ray White, with a 0.0% citation rate, showing identical AI Mode footprints despite being a local versus national brand. |
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| 5 |
remax.com.au
|
0% | 25% | Google AI Mode |
RE/MAX Australia scores 7.5 composite on the strength of a 25.0% citation rate alone, recording zero visibility, a pattern similar to Coronis but at lower citation volume. |
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| 6 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 7 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 8 |
queenslandsothebysrealty.com
|
0% | 0% | Google AI Mode |
| 9 |
denovans.com.au
|
0% | 0% | Google AI Mode |
| 10 |
urbanx.com.au
|
0% | 0% | Google AI Mode |
| 11 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 12 |
professionals.com.au
|
0% | 0% | Google AI Mode |
| 13 |
belleproperty.com
|
0% | 0% | Google AI Mode |
| 14 |
plumproperty.com.au
|
0% | 0% | Google AI Mode |
| 15 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 16 |
ljhooker.com.au
|
0% | 0% | Google AI Mode |
| 17 |
imageproperty.com.au
|
0% | 0% | Google AI Mode |
| 18 |
positionone.com.au
|
0% | 0% | Google AI Mode |
| 19 |
exploreproperty.com.au
|
0% | 0% | Google AI Mode |
| 20 |
ngurealestate.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in East Brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own real estate agents in East Brisbane brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for real estate agents in East Brisbane
Who leads AI visibility in the East Brisbane real estate agents category?
McGrath leads with a composite score of 21.2 and a visibility rate of 25.0%, which is ten times the category average of 2.5%. No other brand comes close on combined visibility and citation performance.
Which brands are cited most by Google AI Mode for East Brisbane real estate queries?
Coronis holds the highest citation rate at 37.5%, followed by RE/MAX Australia at 25.0% and McGrath at 12.5%. Coronis and RE/MAX are cited frequently despite having zero AI visibility scores.
What sources does Google AI Mode anchor on when answering East Brisbane real estate queries?
The top cited external sources are realestate.com.au, domain.com.au, ratemyagent.com.au, and whichrealestateagent.com.au, alongside the brand domain coronis.com.au. Third-party aggregators and review platforms appear to carry significant weight.
How concentrated is AI visibility across the 20 brands tracked in this category?
Visibility is highly concentrated: only five brands record any composite score above zero, and brands ranked six through twenty all score 0.0. The top brand McGrath alone accounts for the majority of meaningful AI presence.
Which brands have lost the most AI visibility recently in this category?
Harcourts and Professionals each dropped nine rank positions and lost 25.0 percentage points of visibility, falling from 25.0% to 0.0%. Belle Property fell seven ranks and lost 12.5 percentage points of visibility in the same period.
Can a brand have high citation but zero AI visibility in this category?
Yes, Coronis (37.5% citation, 0.0% visibility) and RE/MAX Australia (25.0% citation, 0.0% visibility) both demonstrate this pattern, meaning AI Mode uses their content as a source without naming them as recommended agents.