Real estate agents in East Brisbane: AI search visibility ranking (2026)
How AI search engines rank real estate agents in east brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving East Brisbane buyers, sellers, landlords, and investors across inner-city, suburban, and growth-corridor markets throughout Brisbane's eastern suburbs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 25, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
McGrath, Harcourts, and Professionals each hold 25.0% visibility, sitting well above the category average of 6.2% and more than double the 12.5% held by Ray White and Place Estate Agents at ranks 4 and 5. The three-way tie at the top means no single brand has broken away, but the gap between the top tier and the mid tier is still substantial at 12.5 percentage points. Professionals is the most notable mover, jumping from rank 15 to rank 3 with a visibility delta of 25.0, meaning it had zero visibility in the prior period.
A striking pattern across all 10 ranked brands is that citation rates are uniformly at 0.0%, with the sole exception of RE/MAX Australia at rank 8, which records 0.0% visibility but 12.5% citation. This creates a clear divergence: the brands Google AI Mode names most often are not the brands it links to or cites as sources. RE/MAX is effectively trusted enough to cite but not prominent enough to mention by name in responses, an unusual position that no top-5 brand shares.
Every brand in this dataset lists Google AI Mode as its top engine, confirming the category is dominated by a single AI surface. The top cited sources in the category are google.com, realestate.com.au, ratemyagent.com.au, reddit.com, domain.com.au, facebook.com, harcourts.net, and allhomes.com.au. The presence of ratemyagent.com.au and reddit.com alongside the major portals suggests the AI is anchoring on review and community content, not just listing aggregators or brand-owned domains, when constructing answers about East Brisbane agents.
Movers & shakers since last refresh
Biggest visibility risers
-
Professionals 0% → 25% · rank #15 → #3+25pp
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Belle Property 0% → 12% · rank #8 → #6+12pp
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Plum Property 0% → 12% · rank #13 → #7+12pp
Biggest visibility fallers
-
Ray White 25% → 12% · rank #1 → #4-12pp
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Place Estate Agents 25% → 12% · rank #4 → #5-12pp
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The Agency 12% → 0% · rank #5 → #9-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
mcgrath.com.au
|
25% | 0% | Google AI Mode |
McGrath leads with 25.0% visibility and a composite score of 17.5, four times the category average of 6.2%, but holds a 0.0% citation rate identical to all top-5 peers. |
||||
| 2 |
harcourts.com.au
|
25% | 0% | Google AI Mode |
Harcourts matches McGrath exactly at 25.0% visibility and 17.5 composite score, and its own domain harcourts.net appears in the category's top cited sources, though its citation rate still reads 0.0%. |
||||
| 3 |
professionals.com.au
|
25% | 0% | Google AI Mode |
Professionals rose from rank 15 to rank 3 this period with a visibility delta of 25.0, the largest movement in the dataset, going from zero visibility to joint-top at 25.0%. |
||||
| 4 |
raywhite.com
|
12% | 0% | Google AI Mode |
Ray White fell from rank 1 to rank 4, shedding 12.5 visibility points this period, making it the biggest faller despite retaining a 12.5% visibility score above the 6.2% average. |
||||
| 5 |
placeestateagents.com.au
|
12% | 0% | Google AI Mode |
Place Estate Agents dropped one rank to 5th and lost 12.5 visibility points, leaving it with a composite score of 8.8, the same as Belle Property and Plum Property at ranks 6 and 7. |
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| 6 |
belleproperty.com
|
12% | 0% | Google AI Mode |
| 7 |
plumproperty.com.au
|
12% | 0% | Google AI Mode |
| 8 |
remax.com.au
|
0% | 12% | Google AI Mode |
| 9 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 10 |
ljhooker.com.au
|
0% | 0% | Google AI Mode |
| 11 |
coronis.com.au
|
0% | 0% | Google AI Mode |
| 12 |
imageproperty.com.au
|
0% | 0% | Google AI Mode |
| 13 |
positionone.com.au
|
0% | 0% | Google AI Mode |
| 14 |
exploreproperty.com.au
|
0% | 0% | Google AI Mode |
| 15 |
ngurealestate.com.au
|
0% | 0% | Google AI Mode |
| 16 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 17 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 18 |
queenslandsothebysrealty.com
|
0% | 0% | Google AI Mode |
| 19 |
denovans.com.au
|
0% | 0% | Google AI Mode |
| 20 |
urbanx.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in east brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in east brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in east brisbane AI visibility
Who leads AI visibility among real estate agents in East Brisbane?
McGrath, Harcourts, and Professionals share the top position, each with 25.0% visibility and a composite score of 17.5. No single brand has broken away from this three-way tie.
What sources does Google AI Mode cite most for East Brisbane real estate agent research?
The top cited sources are google.com, realestate.com.au, ratemyagent.com.au, reddit.com, domain.com.au, facebook.com, harcourts.net, and allhomes.com.au. Review platforms and community forums appear alongside major listing portals.
Is there a brand that gets cited by AI but not named in responses for this category?
Yes. RE/MAX Australia records 0.0% visibility but 12.5% citation, making it the only brand in the dataset cited as a source without appearing in named AI responses.
Which brand showed the biggest improvement in AI visibility this period?
Professionals moved from rank 15 to rank 3, recording a visibility delta of 25.0 after having zero visibility in the prior period. This is the largest rank change in the dataset at plus 12 positions.
Which brand lost the most AI visibility in East Brisbane this period?
Ray White fell from rank 1 to rank 4, losing 12.5 visibility points. The Agency also dropped four places to rank 9 and fell from 12.5% visibility to 0.0%.
How does the category average visibility compare to the top brands?
The category average visibility is 6.2%, while the top three brands each sit at 25.0%, meaning the leading brands carry visibility roughly four times the category average.