Real estate agents in Darwin: AI search visibility ranking (2026)
How AI search engines rank real estate agents in darwin by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving Darwin buyers, sellers, landlords, and investors across inner-city, waterfront, and suburban markets throughout greater Darwin. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 23, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Ray White leads the Darwin real estate category by a significant margin, holding 37.5% visibility against a category average of just 3.1%. The next closest brands, Professionals and Elders Real Estate, each sit at 12.5%, meaning Ray White commands more than three times their visibility. Fourteen of the twenty tracked brands register zero visibility, which shows the category is highly concentrated at the top and nearly invisible across the broader competitive set.
Despite Ray White's clear visibility lead, its citation rate is 0.0%, matching every other brand in the category. This means Google AI Mode names Ray White in responses but does not anchor those responses with direct links to raywhite.com. The same disconnect applies across all top five brands, so no brand in this category has translated AI mentions into cited trust signals. Being named and being cited are entirely separate outcomes here, and currently no brand achieves both.
The top cited sources in this category are third-party platforms and aggregators, including realestate.com.au, google.com, reddit.com, thebestrealestateagents.com.au, localsearch.com.au, and the Darwin-specific smartdarwin.com.au. Google AI Mode is the sole engine driving all ranked visibility in the dataset. Brand domains are not appearing as cited sources, which indicates the AI is drawing from directory and review-style content rather than from agent or franchise websites directly.
Movers & shakers since last refresh
Biggest visibility risers
-
Ray White 25% → 38% · rank #2 → #1+12pp
-
Elders Real Estate 0% → 12% · rank #6 → #3+12pp
Biggest visibility fallers
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LJ Hooker 38% → 0% · rank #1 → #4-38pp
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Raine & Horne 12% → 0% · rank #4 → #5-12pp
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First National Real Estate 12% → 0% · rank #5 → #11-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
raywhite.com
|
38% | 0% | Google AI Mode |
Ray White holds 37.5% visibility, more than twelve times the 3.1% category average, and recently rose from rank two with a 12.5 percentage point visibility gain, but retains a 0.0% citation rate. |
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| 2 |
professionals.com.au
|
12% | 0% | Google AI Mode |
Professionals sits at 12.5% visibility, equal to Elders Real Estate and three times the category average, but shares the universal 0.0% citation rate seen across all ranked Darwin brands. |
||||
| 3 |
eldersrealestate.com.au
|
12% | 0% | Google AI Mode |
Elders Real Estate climbed three ranks from sixth to third with a 12.5 percentage point visibility increase from 0.0%, making it the joint second-largest gainer in the current audit period. |
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| 4 |
ljhooker.com.au
|
0% | 0% | Google AI Mode |
LJ Hooker suffered the steepest visibility drop in the category, falling from 37.5% to 0.0% and losing three rank positions, erasing what had previously been a category-leading position. |
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| 5 |
raineandhorne.com.au
|
0% | 0% | Google AI Mode |
Raine and Horne dropped from 12.5% to 0.0% visibility and fell one rank, joining the large group of brands with zero AI presence and no citation activity in the Darwin category. |
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| 6 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 7 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 8 |
belleproperty.com
|
0% | 0% | Google AI Mode |
| 9 |
mcgrath.com.au
|
0% | 0% | Google AI Mode |
| 10 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 11 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 12 |
century21.com.au
|
0% | 0% | Google AI Mode |
| 13 |
randw.com.au
|
0% | 0% | Google AI Mode |
| 14 |
remax.com.au
|
0% | 0% | Google AI Mode |
| 15 |
knightfrank.com.au
|
0% | 0% | Google AI Mode |
| 16 |
jelliscraig.com.au
|
0% | 0% | Google AI Mode |
| 17 |
coronis.com.au
|
0% | 0% | Google AI Mode |
| 18 |
place.com.au
|
0% | 0% | Google AI Mode |
| 19 |
nutrienharcourts.com.au
|
0% | 0% | Google AI Mode |
| 20 |
keyes.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in darwin, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in darwin brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in darwin AI visibility
Who leads AI visibility among real estate agents in Darwin?
Ray White leads with 37.5% visibility and a composite score of 26.2, more than three times the 12.5% held by the next ranked brands, Professionals and Elders Real Estate.
What is the average AI visibility for real estate agents in Darwin?
The category average visibility is 3.1%, reflecting heavy concentration at the top, with 14 of 20 tracked brands registering zero visibility in the current audit.
Which sources does Google AI Mode cite most when responding to Darwin real estate queries?
The top cited sources are third-party platforms including realestate.com.au, google.com, reddit.com, thebestrealestateagents.com.au, localsearch.com.au, and smartdarwin.com.au, not individual brand domains.
Do any Darwin real estate brands receive direct citations from Google AI Mode?
No, every brand in the category holds a 0.0% citation rate, meaning Google AI Mode names brands in responses but does not cite their websites as sources.
Which brands have seen the biggest recent shifts in AI visibility in Darwin?
Ray White gained 12.5 percentage points to reach 37.5%, and Elders Real Estate entered the visible set with a 12.5 point gain, while LJ Hooker lost 37.5 percentage points and dropped from first to fourth.
Which engine is driving AI visibility for Darwin real estate agents?
Google AI Mode is the sole engine recorded across all 20 brands in this category, with no other engine contributing to any brand's visibility or citation score.