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AEO Rankings · Real Estate

AEO for real estate agents in Darwin: AI search visibility ranking

How AI search engines rank real estate agents in Darwin by visibility and citations. 20 providers measured quarterly across Google AI Mode: which providers the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving Darwin buyers, sellers, landlords, and investors across inner-city, waterfront, and suburban markets throughout greater Darwin. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

4%
Avg visibility across category
1%
Avg citation rate
20/20
Brands successfully audited
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When potential buyers ask AI engines about real estate agents in Darwin, the name most often mentioned is Professionals, boasting a visibility of 37.5%. This indicates a significant lead over others. Other top brands frequently highlighted include Raine & Horne and LJ Hooker, making them notable contenders in the AI-driven visibility landscape.

The rankings are primarily shaped by the sources these AI engines reference, which are led by major platforms like google.com, ratemyagent.com.au, and realestate.com.au. These sites often serve as aggregators and review platforms, influencing AI answers by providing extensive data on agencies and their reputations.

For buyers evaluating these rankings, focus on how AI engines assess recent reviews and third-party validations to determine authority in specific subcategories of real estate. Choosing a provider recognized on these platforms could mean selecting an agency with proven topical expertise and affirmed client satisfaction.

At a glance

Category leader Professionals 38% visibility · named in 3 of 8 AI answers
Most cited brand Knight Frank Residential 12% citation rate · the AI's most-trusted source brand in real estate agents in Darwin
Top cited domain google.com Referenced by AI across the real estate agents in Darwin query set — the highest-leverage PR target in this category
Visibility spread 38pp Gap between top and bottom of the ranking · 15 brands at 0% (invisible to the AI)

What we observed in this category

Professionals leads the Darwin real estate agents category with a visibility score of 37.5%, more than triple the 12.5% shared by the four brands immediately behind it. That gap produces a composite score of 26.2 versus 8.8 for Raine and Horne, LJ Hooker, Elders Real Estate, and Ray White. For AEO purposes, this concentration matters because a single brand is absorbing the majority of AI-generated mentions while the rest of the category competes for equal, marginal shares of the remaining space.

A notable divergence exists between visibility and citation across this category. Every brand ranked 1 to 5 holds zero citation share, meaning Google AI Mode names them but does not link back to their domains. Knight Frank Residential sits at rank 6 with zero visibility yet carries a 12.5% citation rate, making it the only brand the AI actively references as a source. This pattern suggests that being named in an AI answer and being trusted as a cited source are separate and largely disconnected outcomes in this category.

Google AI Mode is the dominant engine across all 20 brands in this audit. The top cited sources include google.com, ratemyagent.com.au, realestate.com.au, resources.ratemyagent.com, facebook.com, realcommercial.com.au, knightfrank.com.au, and irec.com.au. The presence of knightfrank.com.au in that list aligns directly with Knight Frank Residential's citation advantage despite its zero visibility. Third-party review and listing platforms, particularly ratemyagent.com.au and realestate.com.au, appear to be strong anchors for the AI's sourcing behaviour in this category.

Movers & shakers since last refresh

Biggest visibility risers

  • Raine & Horne 0% → 12% · rank #5 → #2
    +12pp
  • Elders Real Estate 0% → 12% · rank #4 → #4
    +12pp

Biggest visibility fallers

  • Ray White 25% → 12% · rank #3 → #5
    -12pp

The AEO ranking

# Brand Visibility Citation Top engine
1
professionals.com.au
38% 0% Google AI Mode

Professionals holds 37.5% visibility, more than eight times the 4.4% category average, yet records zero citations, indicating AI name-drops without source attribution.

2
raineandhorne.com.au
12% 0% Google AI Mode

Raine and Horne jumped from rank 5 to rank 2 with a 12.5 percentage point visibility gain, but lost 12.5 points of citation share in the same period.

3
ljhooker.com.au
12% 0% Google AI Mode

LJ Hooker matches the 12.5% visibility held by ranks 2, 4, and 5, sharing an identical composite score of 8.8 with no citation differentiation among peers.

4
eldersrealestate.com.au
12% 0% Google AI Mode

Elders Real Estate gained 12.5 percentage points of visibility but shed 37.5 points of citation share, the steepest citation loss among all risers in this audit period.

5
raywhite.com
12% 0% Google AI Mode

Ray White fell from rank 3 to rank 5, losing 12.5 percentage points of visibility from 25% to 12.5%, while its citation share remained flat at zero.

6
knightfrank.com.au
0% 12% Google AI Mode
7
harcourts.com.au
0% 0% Google AI Mode
8
firstnational.com.au
0% 0% Google AI Mode
9
century21.com.au
0% 0% Google AI Mode
10
prd.com.au
0% 0% Google AI Mode
11
belleproperty.com
0% 0% Google AI Mode
12
mcgrath.com.au
0% 0% Google AI Mode
13
theagency.com.au
0% 0% Google AI Mode
14
keyes.com.au
0% 0% Google AI Mode
15
remax.com.au
0% 0% Google AI Mode
16
jelliscraig.com.au
0% 0% Google AI Mode
17
coronis.com.au
0% 0% Google AI Mode
18
place.com.au
0% 0% Google AI Mode
19
nutrienharcourts.com.au
0% 0% Google AI Mode
20
randw.com.au
0% 0% Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on real estate agents in Darwin, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

google.comratemyagent.com.aurealestate.com.auresources.ratemyagent.comfacebook.comrealcommercial.com.auknightfrank.com.auirec.com.au

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own real estate agents in Darwin brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your real estate agents in Darwin brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for real estate agents in Darwin

Who leads AEO in Real estate agents in Darwin?

Professionals leads with a visibility score of 37.5% and a composite score of 26.2, placing it well ahead of the four brands tied at 12.5% visibility and 8.8 composite score.

What sources does AI cite most for Real estate agents in Darwin research?

Google AI Mode anchors heavily on ratemyagent.com.au, realestate.com.au, and google.com, alongside knightfrank.com.au, irec.com.au, realcommercial.com.au, and facebook.com.

Which brand has the best citation performance in this category?

Knight Frank Residential is the only brand with a positive citation rate at 12.5%, despite holding zero visibility, making it the sole trusted source among named brands.

Is high visibility the same as strong AEO performance in this category?

Not necessarily. Every brand in the top five by visibility holds zero citation share, while Knight Frank Residential shows the inverse, meaning visibility and citation are not correlated here.

Which brands are moving most in AEO visibility for Real estate agents in Darwin?

Raine and Horne and Elders Real Estate are the biggest visibility risers, each gaining 12.5 percentage points, while Ray White is the only faller, dropping 12.5 percentage points from 25% to 12.5%.

How concentrated is AEO performance across the Darwin real estate agents category?

Performance is highly concentrated. Professionals alone holds 37.5% visibility against a category average of 4.4%, and 10 of the 20 tracked brands record both zero visibility and zero citations.