Real estate agents in Darwin: AI search visibility ranking (2026)
How AI search engines rank real estate agents in darwin by visibility and citations. 20 providers measured monthly across Google AI Mode: which providers the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving Darwin buyers, sellers, landlords, and investors across inner-city, waterfront, and suburban markets throughout greater Darwin. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
When buyers ask AI engines about real estate agents in Darwin, 'Professionals' consistently emerges as the leader, holding a visibility percentage of 37.5. Alongside 'Professionals', other notable brands include 'LJ Hooker' and 'Ray White'. These names frequently appear in responses due to their market prominence and service effectiveness.
The rankings are heavily influenced by data sourced from major domains like realestate.com.au and ratemyagent.com.au, which are well-regarded aggregator and review sites. These platforms collect and publish user reviews and ratings, contributing to broader AI recognition of these brands. Consequently, the rankings reflect a combination of popularity and customer satisfaction.
For buyers examining this list, understanding AI engine preferences is crucial. These tools value recent reviews and third-party validation, important factors contributing to a company's topical authority. When choosing a provider, focus on those with abundant recent feedback and solid industry endorsements, as such metrics are prioritized in AI analysis.
At a glance
What we observed in this category
Professionals leads the Darwin real estate AI visibility landscape with a 37.5% visibility score, nearly three times Ray White's 25.0% and ten times the category average of 3.8%. This gap is significant because the majority of the 20 brands audited sit at zero visibility, meaning AI responses in this category are dominated by just two or three names. Professionals' recent rise from 12.5% to 37.5% visibility confirms a directional shift in how Google AI Mode is framing this market.
A clear divergence exists between visibility and citation across the top brands. Professionals holds the highest visibility at 37.5% yet records 0.0% citation, while Elders Real Estate holds 0.0% visibility but a 37.5% citation rate. LJ Hooker is the only brand combining meaningful scores in both dimensions (12.5% visibility, 37.5% citation), suggesting it is both named in responses and trusted as a source. Being mentioned by AI is not the same as being cited as evidence, and this category illustrates that gap sharply.
The cited sources in this category anchor heavily on third-party aggregator and review platforms. Google.com, realestate.com.au, ratemyagent.com.au, localagentfinder.com.au, and top10realestateagent.com.au all appear alongside the brand-specific darwin.ljhooker.com.au subdomain. This pattern indicates Google AI Mode is drawing on comparison and review infrastructure rather than individual agency websites when constructing answers about Darwin real estate agents, which directly limits direct-brand citation opportunities for most operators.
Movers & shakers since last refresh
Biggest visibility risers
-
Professionals 12% → 38% · rank #2 → #1+25pp
-
LJ Hooker 0% → 12% · rank #4 → #2+12pp
Biggest visibility fallers
-
Ray White 38% → 25% · rank #1 → #3-12pp
-
Elders Real Estate 12% → 0% · rank #3 → #4-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
professionals.com.au
|
38% | 0% | Google AI Mode |
Professionals leads with 37.5% visibility, nearly ten times the 3.8% category average, but records zero citation, meaning AI names but never sources it. |
||||
| 2 |
ljhooker.com.au
|
12% | 38% | Google AI Mode |
LJ Hooker is the only top-5 brand with both positive visibility (12.5%) and the joint-highest citation rate (37.5%), making it the most balanced AI performer in this category. |
||||
| 3 |
raywhite.com
|
25% | 0% | Google AI Mode |
Ray White fell from 37.5% to 25.0% visibility after losing the rank-1 position to Professionals, while its citation rate remains zero across both periods. |
||||
| 4 |
eldersrealestate.com.au
|
0% | 38% | Google AI Mode |
Elders Real Estate dropped to zero visibility yet gained a 37.5% citation rate, indicating AI cites its content as evidence without naming it in responses. |
||||
| 5 |
raineandhorne.com.au
|
0% | 12% | Google AI Mode |
Raine and Horne holds a composite score of 3.8 with zero visibility and only 12.5% citation, placing it level with Knight Frank and well behind the top four brands. |
||||
| 6 |
knightfrank.com.au
|
0% | 12% | Google AI Mode |
| 7 |
randw.com.au
|
0% | 0% | Google AI Mode |
| 8 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 9 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 10 |
century21.com.au
|
0% | 0% | Google AI Mode |
| 11 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 12 |
belleproperty.com
|
0% | 0% | Google AI Mode |
| 13 |
mcgrath.com.au
|
0% | 0% | Google AI Mode |
| 14 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 15 |
keyes.com.au
|
0% | 0% | Google AI Mode |
| 16 |
remax.com.au
|
0% | 0% | Google AI Mode |
| 17 |
jelliscraig.com.au
|
0% | 0% | Google AI Mode |
| 18 |
coronis.com.au
|
0% | 0% | Google AI Mode |
| 19 |
place.com.au
|
0% | 0% | Google AI Mode |
| 20 |
nutrienharcourts.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in darwin, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own real estate agents in darwin brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in darwin AI visibility
Who leads AI visibility among real estate agents in Darwin?
Professionals leads with 37.5% visibility and a composite score of 26.2, ahead of Ray White at 25.0% and LJ Hooker at 12.5%. The majority of the 20 audited brands record zero visibility.
Which brand has the highest citation rate in this category?
LJ Hooker and Elders Real Estate are tied for the highest citation rate at 37.5% each. Elders achieves this despite recording zero visibility, meaning it is cited as a source but not named in AI responses.
What sources does Google AI Mode anchor on for Darwin real estate queries?
The top cited sources include realestate.com.au, ratemyagent.com.au, localagentfinder.com.au, and top10realestateagent.com.au, alongside the brand-specific darwin.ljhooker.com.au subdomain.
Is there a gap between being named in AI responses and being cited as a source?
Yes. Professionals has 37.5% visibility and zero citation, while Elders Real Estate has zero visibility and 37.5% citation, showing that naming and sourcing are distinct and do not move together in this category.
Which brands have seen the biggest recent movement in AI visibility?
Professionals rose 25.0 percentage points in visibility (from 12.5% to 37.5%), while Ray White fell 12.5 points (from 37.5% to 25.0%) and lost the top rank position.
How concentrated is AI visibility in the Darwin real estate category?
Visibility is highly concentrated: the category average is just 3.8%, and brands ranked 4 through 20 all record zero visibility, leaving Professionals, Ray White, and LJ Hooker to account for all named appearances.