Real estate agents in Canberra: AI search visibility ranking (2026)
How AI search engines rank real estate agents in canberra by visibility and citations. 15 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving Canberra buyers, sellers, landlords, and investors across local suburbs and surrounding metro markets. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 20, 2026Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
At a glance
What we observed in this categoryauto-generated
Ray White leads the Canberra real estate agent category with a visibility score of 37.5%, well above the category average of 8.3% and more than 12 percentage points ahead of LJ Hooker and Raine & Horne, which are tied at 25.0%. This gap is meaningful because it suggests Google AI Mode is consistently surfacing Ray White in responses where competitors are absent. Five of the 15 tracked brands, including McGrath, Harcourts, and The Agency, hold zero visibility, making the top-tier concentration even more pronounced.
Every brand in this category carries a citation rate of exactly 0.0%, meaning no tracked real estate agent brand is being directly cited as a source by Google AI Mode. This creates a sharp divergence between named visibility and trusted citation status. Brands like Ray White and LJ Hooker are being mentioned by the AI but their own domains are not the sources powering those answers. Being named without being cited means the AI is drawing on third-party content to describe these brands rather than their own web properties.
The top cited sources in this category include google.com, region.com.au, whichrealestateagent.com.au, realestate.com.au, reddit.com, and blackshaw.com.au. This pattern shows Google AI Mode is anchoring heavily on local news, aggregator platforms, and community discussion rather than brand-owned domains. The inclusion of blackshaw.com.au, a Canberra-specific agency not ranked in the top 10 by visibility, suggests niche local sources carry citation weight that broader national brands are not currently capturing.
Movers & shakers since last refresh
Biggest visibility risers
-
Ray White 0% → 38% · rank #0 → #1+38pp
-
LJ Hooker 0% → 25% · rank #0 → #2+25pp
-
Raine & Horne 0% → 25% · rank #0 → #3+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
raywhite.com
|
38% | 0% | Google AI Mode |
Ray White leads all 15 brands with 37.5% visibility, more than four times the 8.3% category average, yet holds a 0.0% citation rate identical to every other brand. |
||||
| 2 |
ljhooker.com.au
|
25% | 0% | Google AI Mode |
LJ Hooker sits at 25.0% visibility, tied with Raine & Horne and 12.5 percentage points behind Ray White, with a composite score of 17.5 against Ray White's 26.2. |
||||
| 3 |
raineandhorne.com.au
|
25% | 0% | Google AI Mode |
Raine & Horne matches LJ Hooker exactly at 25.0% visibility and a composite score of 17.5, offering no differentiation from its immediate peer in current AI output. |
||||
| 4 |
belleproperty.com
|
12% | 0% | Google AI Mode |
Belle Property reaches 12.5% visibility and a composite score of 8.8, placing it in a three-way tie at rank 4 and still above the 8.3% category average. |
||||
| 5 |
professionals.com.au
|
12% | 0% | Google AI Mode |
Professionals records 12.5% visibility and a composite score of 8.8, statistically indistinguishable from Belle Property and Stone Real Estate at the same tier. |
||||
| 6 |
stonerealestate.com.au
|
12% | 0% | Google AI Mode |
| 7 |
mcgrath.com.au
|
0% | 0% | Google AI Mode |
| 8 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 9 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 10 |
randw.com.au
|
0% | 0% | Google AI Mode |
| 11 |
century21.com.au
|
0% | 0% | Google AI Mode |
| 12 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 13 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 14 |
eldersrealestate.com.au
|
0% | 0% | Google AI Mode |
| 15 |
remax.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in canberra, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in canberra brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in canberra AI visibility
Who leads AI visibility among real estate agents in Canberra?
Ray White leads with 37.5% visibility and a composite score of 26.2, well ahead of LJ Hooker and Raine & Horne who are both at 25.0%.
What is the average AI visibility for real estate agents in Canberra?
The category average visibility is 8.3% across 15 tracked brands, with five brands holding zero visibility at the time of the audit.
Which brands are being cited by Google AI Mode for Canberra real estate queries?
No tracked brand holds any citation share, as the average citation rate across all 15 brands is 0.0%.
What sources does Google AI Mode anchor on for Canberra real estate agent research?
The top cited sources include region.com.au, whichrealestateagent.com.au, realestate.com.au, reddit.com, and blackshaw.com.au, indicating the AI favours aggregators, local news, and community platforms over brand-owned domains.
Is blackshaw.com.au relevant to AI visibility in this category despite not ranking in the top 10?
Yes, blackshaw.com.au appears in the top cited sources list, suggesting it carries citation authority with Google AI Mode even though it does not rank among the top 10 brands by visibility score.
How concentrated is AI visibility at the top of the Canberra real estate agent category?
The top three brands, Ray White, LJ Hooker, and Raine & Horne, account for 87.5% of total tracked visibility, while five brands hold zero visibility each.