Real estate agents in Cairns: AI search visibility ranking (2026)
How AI search engines rank real estate agents in cairns by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving Cairns buyers, sellers, landlords, and investors across inner-city, waterfront, and suburban markets throughout greater Cairns. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Belle Property leads the 'Real estate agents in Cairns' category with a visibility score of 62.5%, more than 25 percentage points ahead of the next two brands, Ray White and Professionals, both at 37.5%. The category average sits at just 8.8%, meaning Belle Property is operating at roughly seven times that baseline. This gap is significant because it suggests Google AI Mode has formed a strong preference for one brand over a fragmented field, leaving the majority of the 20 tracked brands with zero scored visibility.
A sharp divergence exists between being named and being cited. Belle Property is the only brand in the top five to earn any citation share, at 12.5%, while Ray White, Professionals, LJ Hooker, and The Agency all register 0.0% citation despite having measurable visibility. The category average citation rate is just 0.6%. This pattern suggests Google AI Mode mentions these brands in responses but does not link back to their domains, limiting their ability to capture referral traffic or trust signals from AI-generated answers.
The sources Google AI Mode anchors on in this category include aggregator and platform properties such as realestate.com.au, homely.com.au, and google.com itself, alongside regional and independent sites like regiontnq.com.au, tspropertygroup.com.au, and huntrealty.com.au. The brand domain belleproperty.com appears directly in the cited sources list, which likely explains why Belle Property is the sole brand recording any citation share. Facebook.com also appears as a cited source, indicating AI is drawing from social profiles in addition to owned brand domains.
Movers & shakers since last refresh
Biggest visibility risers
-
Professionals 0% → 38% · rank #9 → #3+38pp
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LJ Hooker 0% → 25% · rank #5 → #4+25pp
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Ray White 25% → 38% · rank #2 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
belleproperty.com
|
62% | 12% | Google AI Mode |
Belle Property leads with 62.5% visibility and 12.5% citation, making it the only top-five brand whose domain appears in the AI-cited sources list. |
||||
| 2 |
raywhite.com
|
38% | 0% | Google AI Mode |
Ray White matches Professionals at 37.5% visibility but records 0.0% citation, unchanged from its previous period despite a 12.5 percentage point visibility gain. |
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| 3 |
professionals.com.au
|
38% | 0% | Google AI Mode |
Professionals is the biggest visibility riser in the category, climbing from 0.0% to 37.5% and jumping six rank positions, yet still earns zero citation share. |
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| 4 |
ljhooker.com.au
|
25% | 0% | Google AI Mode |
LJ Hooker rose from 0.0% to 25.0% visibility this period but sits 37.5 percentage points below Belle Property and records no citation activity. |
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| 5 |
theagency.com.au
|
12% | 0% | Google AI Mode |
The Agency holds rank 5 with just 12.5% visibility and 0.0% citation, placing it only marginally above the 8.8% category average with no citation presence. |
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| 6 |
nutrienharcourts.com.au
|
0% | 0% | Google AI Mode |
| 7 |
keyes.com.au
|
0% | 0% | Google AI Mode |
| 8 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 9 |
raineandhorne.com.au
|
0% | 0% | Google AI Mode |
| 10 |
century21.com.au
|
0% | 0% | Google AI Mode |
| 11 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 12 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 13 |
mcgrath.com.au
|
0% | 0% | Google AI Mode |
| 14 |
randw.com.au
|
0% | 0% | Google AI Mode |
| 15 |
remax.com.au
|
0% | 0% | Google AI Mode |
| 16 |
eldersrealestate.com.au
|
0% | 0% | Google AI Mode |
| 17 |
knightfrank.com.au
|
0% | 0% | Google AI Mode |
| 18 |
jelliscraig.com.au
|
0% | 0% | Google AI Mode |
| 19 |
coronis.com.au
|
0% | 0% | Google AI Mode |
| 20 |
place.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in cairns, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in cairns brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in cairns AI visibility
Who leads AI visibility among real estate agents in Cairns?
Belle Property leads with a visibility score of 62.5% and a composite score of 47.5, more than 21 points ahead of the next ranked brands, Ray White and Professionals, both at a composite score of 26.2.
Which brands are being mentioned by Google AI Mode but not cited?
Ray White, Professionals, LJ Hooker, and The Agency all have measurable visibility scores ranging from 12.5% to 37.5%, yet each records 0.0% citation, meaning Google AI Mode names them without linking to their domains.
What sources does Google AI Mode cite most for real estate agent research in Cairns?
The most cited sources include realestate.com.au, homely.com.au, regiontnq.com.au, and facebook.com, alongside belleproperty.com as the only brand-owned domain appearing in the cited sources list.
How does the category average compare to the top brand's performance?
The category average visibility is 8.8% and average citation is 0.6%, while Belle Property scores 62.5% visibility and 12.5% citation, placing it at roughly seven times the category visibility average.
Which brand has shown the biggest improvement in AI visibility this period?
Professionals recorded the largest gain, rising from 0.0% to 37.5% visibility and moving from rank 9 to rank 3, though this was not accompanied by any increase in citation share.
How many of the 20 tracked brands have zero AI visibility in this category?
Based on the data, brands from rank 6 onward including Nutrien Harcourts, Harcourts, Raine and Horne, and Century 21 Australia all show 0.0% visibility and 0.0% citation, indicating more than half the tracked field has no current AI presence.