Real estate agents in Brisbane: AI search visibility ranking (2026)
How AI search engines rank real estate agents in brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving Brisbane buyers, sellers, landlords, and investors across inner-city, riverfront, and suburban markets throughout greater Brisbane. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 12, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
McGrath and Plum Property share the top visibility position at 25.0% each, more than eight times the category average of 3.1%. McGrath holds rank 1 on a composite score of 21.2 versus Plum Property's 17.5, a gap that reflects McGrath's 12.5% citation rate against Plum Property's 0.0%. Only three brands out of twenty register any visibility at all, meaning the remaining seventeen brands are completely absent from Google AI Mode responses in this category.
The divergence between visibility and citation is sharpest for Plum Property, which matches McGrath on visibility at 25.0% but receives zero citations. McGrath and Ray White each hold a 12.5% citation rate, making them the only two brands Google AI Mode actively links out to as sources. This pattern shows that being named in an AI response does not guarantee being trusted enough to cite, and Plum Property sits in that named-but-not-cited gap entirely.
Google AI Mode is the top engine for every brand in the dataset, confirming this audit is anchored on a single engine. The top cited sources in this category are dominated by third-party aggregators and directories, including domain.com.au, realestate.com.au, whichrealestateagent.com.au, and top10realestateagent.com.au. The presence of youtube.com and oceanroadmagazine.com.au in the source list suggests the AI is pulling from a broad and loosely related content pool rather than brand-owned properties alone.
Movers & shakers since last refresh
Biggest visibility risers
-
McGrath 0% → 25% · rank #0 → #1+25pp
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Plum Property 0% → 25% · rank #0 → #2+25pp
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Ray White 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
mcgrath.com.au
|
25% | 12% | Google AI Mode |
McGrath leads with a composite score of 21.2, visibility at 25.0% and citation at 12.5%, both well above the category averages of 3.1% and 1.2% respectively. |
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| 2 |
plumproperty.com.au
|
25% | 0% | Google AI Mode |
Plum Property matches McGrath's 25.0% visibility but holds a 0.0% citation rate, making it the only top-two brand that Google AI Mode names without ever citing. |
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| 3 |
raywhite.com
|
12% | 12% | Google AI Mode |
Ray White sits at 12.5% visibility and 12.5% citation, half the visibility of the joint leaders but with a citation-to-visibility ratio equal to McGrath's. |
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| 4 |
ljhooker.com.au
|
0% | 0% | Google AI Mode |
LJ Hooker registers 0.0% on all three metrics, placing it among the seventeen brands with no measurable presence in Google AI Mode responses for Brisbane. |
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| 5 |
belleproperty.com
|
0% | 0% | Google AI Mode |
Belle Property also scores 0.0% across visibility, citation, and composite, identical to LJ Hooker and ten other ranked brands in this category. |
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| 6 |
harcourts.com.au
|
0% | 0% | Google AI Mode |
| 7 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 8 |
placeestateagents.com.au
|
0% | 0% | Google AI Mode |
| 9 |
coronis.com.au
|
0% | 0% | Google AI Mode |
| 10 |
imageproperty.com.au
|
0% | 0% | Google AI Mode |
| 11 |
positionone.com.au
|
0% | 0% | Google AI Mode |
| 12 |
exploreproperty.com.au
|
0% | 0% | Google AI Mode |
| 13 |
ngurealestate.com.au
|
0% | 0% | Google AI Mode |
| 14 |
remax.com.au
|
0% | 0% | Google AI Mode |
| 15 |
professionals.com.au
|
0% | 0% | Google AI Mode |
| 16 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 17 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 18 |
queenslandsothebysrealty.com
|
0% | 0% | Google AI Mode |
| 19 |
denovans.com.au
|
0% | 0% | Google AI Mode |
| 20 |
urbanx.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in brisbane AI visibility
Who leads AI visibility for real estate agents in Brisbane?
McGrath and Plum Property share the top visibility score of 25.0%, but McGrath ranks first overall with a composite score of 21.2 compared to Plum Property's 17.5, driven by McGrath's 12.5% citation rate.
How concentrated is AI visibility in this category?
Only three of the twenty tracked brands have any visibility at all, and together they account for all measurable presence, with the remaining seventeen brands scoring 0.0% on every metric.
What sources does Google AI Mode cite most for Brisbane real estate agent research?
The most cited sources include third-party directories and aggregators such as domain.com.au, realestate.com.au, whichrealestateagent.com.au, and top10realestateagent.com.au, alongside google.com and youtube.com.
Which brands are named by AI but not cited as sources?
Plum Property is the clearest example, appearing at 25.0% visibility with a 0.0% citation rate, meaning Google AI Mode mentions the brand without linking to it as a source.
What is the gap between the category average and the top brand's visibility?
The category average visibility is 3.1%, while both McGrath and Plum Property sit at 25.0%, a gap of nearly eight times the average.
Are any major national franchises performing well in this category's AI visibility?
Ray White is the only large national franchise with any visibility at 12.5%, while LJ Hooker, Harcourts, and Belle Property all score 0.0% across every metric.