Real estate agents in Adelaide: AI search visibility ranking (2026)
How AI search engines rank real estate agents in adelaide by visibility and citations. 15 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Residential real estate agencies serving Adelaide buyers, sellers, landlords, and investors across local suburbs and surrounding metro markets. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 20, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
LJ Hooker and Belle Property share the top rank with identical visibility scores of 37.5 percent and composite scores of 26.2, placing them well above the category average of 8.3 percent. Ray White sits third at 25.0 percent, while Harcourts and Professionals each hold 12.5 percent. The remaining ten brands, including McGrath, Raine and Horne, and Century 21 Australia, record zero visibility. This concentration means the top two brands together account for the majority of AI-surfaced mentions in a 15-brand category.
Every brand in the dataset shows a citation rate of exactly 0.0 percent, meaning Google AI Mode names these agents in responses but does not link out to their own domains. This creates a significant divergence between being named and being trusted as a cited source. The brands receiving AI mentions gain brand recall without any referral traffic benefit, while brands with zero visibility receive neither. The gap between being named and being cited is uniform across all 15 brands audited.
The top cited sources in this category are google.com, turnerrealestate.com.au, facebook.com, youtube.com, whichrealestateagent.com.au, reddit.com, linkedin.com, and instagram.com. Google AI Mode is the sole engine recorded across all 15 brands. The presence of whichrealestateagent.com.au and turnerrealestate.com.au alongside social platforms suggests the AI is anchoring on third-party aggregator and review content rather than brand-owned domains when constructing answers about Adelaide real estate agents.
Movers & shakers since last refresh
Biggest visibility risers
-
LJ Hooker 0% → 38% · rank #0 → #1+38pp
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Belle Property 0% → 38% · rank #0 → #2+38pp
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Ray White 0% → 25% · rank #0 → #3+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ljhooker.com.au
|
38% | 0% | Google AI Mode |
LJ Hooker leads with 37.5 percent visibility and a composite score of 26.2, more than four times the category average of 8.3 percent, despite a citation rate of zero. |
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| 2 |
belleproperty.com
|
38% | 0% | Google AI Mode |
Belle Property matches LJ Hooker exactly at 37.5 percent visibility and 26.2 composite score, sharing first position and standing far above the 8.3 percent category average. |
||||
| 3 |
raywhite.com
|
25% | 0% | Google AI Mode |
Ray White records 25.0 percent visibility and a composite score of 17.5, trailing the joint leaders by 12.5 percentage points but outpacing Harcourts and Professionals by double. |
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| 4 |
harcourts.com.au
|
12% | 0% | Google AI Mode |
Harcourts sits at 12.5 percent visibility and a composite score of 8.8, matching the category average exactly and placing it above ten brands that record zero visibility. |
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| 5 |
professionals.com.au
|
12% | 0% | Google AI Mode |
Professionals also holds 12.5 percent visibility and a composite score of 8.8, identical to Harcourts, and represents the last brand with any measurable AI presence in this category. |
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| 6 |
mcgrath.com.au
|
0% | 0% | Google AI Mode |
| 7 |
raineandhorne.com.au
|
0% | 0% | Google AI Mode |
| 8 |
theagency.com.au
|
0% | 0% | Google AI Mode |
| 9 |
randw.com.au
|
0% | 0% | Google AI Mode |
| 10 |
century21.com.au
|
0% | 0% | Google AI Mode |
| 11 |
firstnational.com.au
|
0% | 0% | Google AI Mode |
| 12 |
prd.com.au
|
0% | 0% | Google AI Mode |
| 13 |
stonerealestate.com.au
|
0% | 0% | Google AI Mode |
| 14 |
eldersrealestate.com.au
|
0% | 0% | Google AI Mode |
| 15 |
remax.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on real estate agents in adelaide, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own real estate agents in adelaide brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about real estate agents in adelaide AI visibility
Who leads AI visibility among real estate agents in Adelaide?
LJ Hooker and Belle Property are joint leaders, each with 37.5 percent visibility and a composite score of 26.2 in Google AI Mode. No other brand matches or exceeds their score.
How many Adelaide real estate agent brands have any AI visibility at all?
Only 5 of the 15 brands audited record any visibility above zero. The remaining 10, including McGrath, Raine and Horne, and Century 21 Australia, all score 0.0 percent.
What sources does Google AI Mode cite most for Adelaide real estate agent queries?
The top cited sources are google.com, turnerrealestate.com.au, whichrealestateagent.com.au, and social platforms including facebook.com, youtube.com, and reddit.com. Brand-owned agency domains do not appear in the cited sources list.
Do any Adelaide real estate brands receive citation links from AI responses?
No. Every brand in the dataset records a citation rate of 0.0 percent, meaning Google AI Mode names brands in responses but does not link to their domains.
What is the average AI visibility score for real estate agents in Adelaide?
The category average visibility is 8.3 percent. The top two brands each score 37.5 percent, more than four times the average, while ten brands score zero.
Which engine drives AI visibility for Adelaide real estate agents in this audit?
Google AI Mode is the sole engine recorded across all 15 brands in this dataset. No other AI engine contributed to the visibility or citation figures.