AEO for push notification software: AI search visibility ranking
How AI search engines rank push notification software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Platforms used to send web and mobile push notifications, trigger lifecycle messaging, personalize campaigns, and drive retention across devices. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about Push notification software, AI engines consistently highlight OneSignal as the leader. With 62.5 percent visibility, OneSignal stands out in the industry. Other top brands frequently mentioned include Braze and CleverTap, which also have a strong presence in discussions generated by these AI models.
The rankings reflect the citation patterns from key sources like pushengage.com, guideflow.com, and onesignal.com. Notably, g2.com appears frequently as well, indicating the weight of aggregator and review sites in shaping these AI-driven perceptions. This suggests that authoritative content and evaluation from trusted sources play a crucial role in defining a brand's presence.
For buyers examining this list, it highlights the importance of considering recent reviews and third-party validation. AI engines prioritize sources with authoritative content on push notification software. Ensuring that the platform has positive, up-to-date mentions in reputable sources is something buyers might want to consider when making their decision.
At a glance
What we observed in this category
OneSignal dominates this category with a composite score of 62.5, more than double Braze at rank 2 (26.2) and roughly seven times the category average visibility of 6.2 percent. That gap is not marginal, it is structural. Only two brands, OneSignal and Braze, score above the category average at all. The remaining 18 brands are clustered at or near zero, meaning AI Mode is functionally presenting this as a one or two brand category to most users asking about push notification software.
Braze illustrates the sharpest divergence between visibility and citation in the dataset. It appears in 37.5 percent of AI responses (named) yet holds a 0.0 percent citation rate, meaning Google AI Mode references it conversationally but never links to it as a source. Pushwoosh shows the inverse pattern, scoring 0.0 percent on visibility but 25.0 percent on citation, making it a trusted source without being a named recommendation. These two cases signal that being mentioned and being cited are separate trust signals in this category.
Every brand in this audit lists Google AI Mode as its top engine, confirming the data is entirely Google AI Mode sourced. The top cited domains are third-party or independent sites, specifically pushengage.com, guideflow.com, g2.com, and businessofapps.com, rather than vendor domains. OneSignal's own domain (onesignal.com) appears in the cited sources list, making it the only vendor whose owned domain Google AI Mode anchors on directly, which likely reinforces its citation delta jumping 37.5 points in the latest period.
Movers & shakers since last refresh
Biggest visibility risers
-
OneSignal 50% → 62% · rank #1 → #1+12pp
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CleverTap 0% → 12% · rank #6 → #3+12pp
Biggest visibility fallers
-
WonderPush 25% → 0% · rank #3 → #7-25pp
-
Firebase 25% → 12% · rank #4 → #4-12pp
-
SendPulse 12% → 0% · rank #5 → #13-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
onesignal.com
|
62% | 62% | Google AI Mode |
OneSignal leads at 62.5 percent visibility and 62.5 percent citation, ten times the category average visibility, and is the only vendor whose domain appears in the top cited sources list. |
||||
| 2 |
braze.com
|
38% | 0% | Google AI Mode |
Braze holds 37.5 percent visibility but a 0.0 percent citation rate, the largest visibility-to-citation gap among all ranked brands in this dataset. |
||||
| 3 |
clevertap.com
|
12% | 0% | Google AI Mode |
CleverTap rose three rank positions and gained 12.5 visibility points this period, but its citation rate remains 0.0 percent, matching ranks 4 through 10. |
||||
| 4 |
firebase.google.com
|
12% | 0% | Google AI Mode |
Firebase held rank 4 but lost 12.5 visibility points this period, falling from 25.0 to 12.5 percent, while its citation rate stayed at 0.0 percent throughout. |
||||
| 5 |
pushwoosh.com
|
0% | 25% | Google AI Mode |
Pushwoosh is the category anomaly, scoring 0.0 percent visibility yet holding a 25.0 percent citation rate, the second-highest citation figure in the entire dataset. |
||||
| 6 |
leanplum.com
|
0% | 0% | Google AI Mode |
| 7 |
wonderpush.com
|
0% | 0% | Google AI Mode |
| 8 |
notifyvisitors.com
|
0% | 0% | Google AI Mode |
| 9 |
truepush.com
|
0% | 0% | Google AI Mode |
| 10 |
iterable.com
|
0% | 0% | Google AI Mode |
| 11 |
kumulos.com
|
0% | 0% | Google AI Mode |
| 12 |
notificare.com
|
0% | 0% | Google AI Mode |
| 13 |
sendpulse.com
|
0% | 0% | Google AI Mode |
| 14 |
pusher.com
|
0% | 0% | Google AI Mode |
| 15 |
moengage.com
|
0% | 0% | Google AI Mode |
| 16 |
airship.com
|
0% | 0% | Google AI Mode |
| 17 |
webengage.com
|
0% | 0% | Google AI Mode |
| 18 |
customer.io
|
0% | 0% | Google AI Mode |
| 19 |
batch.com
|
0% | 0% | Google AI Mode |
| 20 |
expo.dev
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on push notification software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own push notification software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for push notification software
Who leads AI visibility in push notification software?
OneSignal leads with a composite score of 62.5 and a visibility rate of 62.5 percent, roughly ten times the category average of 6.2 percent. No other brand comes close to matching that margin in this dataset.
What sources does Google AI Mode cite most for push notification software research?
The top cited domains in this category are pushengage.com, guideflow.com, onesignal.com, viasocket.com, g2.com, larapush.com, businessofapps.com, and courier.com. Most are third-party or review sites rather than vendor-owned domains, with OneSignal being the sole exception.
Which brands are named in AI responses but never cited as sources?
Braze appears in 37.5 percent of AI responses yet carries a 0.0 percent citation rate, making it the clearest example of a brand that is named conversationally but not trusted as a source link. CleverTap and Firebase show the same pattern at a smaller scale.
Are there brands with citation presence but no AI visibility?
Pushwoosh holds a 25.0 percent citation rate despite a 0.0 percent visibility score, meaning Google AI Mode links to it as a source without naming it as a recommended tool. This is the only brand in the dataset showing that inverse pattern.
Which brands have lost the most AI visibility recently in this category?
WonderPush dropped from rank 3 to rank 7 and lost 25.0 visibility points, falling from 25.0 percent to 0.0 percent. SendPulse fell eight rank positions and lost 12.5 visibility points in the same period.
How concentrated is AI visibility across the 20 brands in this category?
Extremely concentrated: only two of the 20 brands score above the 6.2 percent category average visibility, and 15 or more brands sit at 0.0 percent composite score. Google AI Mode is effectively treating this as a one to two brand category in most responses.