AI Visibility Rankings · Marketing

Top 20 push notification software by AI search visibility (2026)

Platforms used to send web and mobile push notifications, trigger lifecycle messaging, personalize campaigns, and drive retention across devices. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Refreshed Jun 06, 2026

15%

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

At a glance

Category leader OneSignal 62% visibility · named in 5 of 8 AI answers

Most cited brand OneSignal 25% citation rate · the AI's most-trusted source brand in push notification software

Top cited domain guideflow.com Referenced by AI across the push notification software query set — the highest-leverage PR target in this category

Visibility spread 62pp Gap between top and bottom of the ranking · 8 brands at 0% (invisible to the AI)

What we observed in this categoryauto-generated

OneSignal and Braze share the top visibility position at 62.5% each, more than four times the category average of 15.0%. Despite identical visibility scores, a meaningful separation exists in their composite scores — 51.2 for OneSignal versus 43.8 for Braze — driven entirely by OneSignal's 25.0% citation rate against Braze's 0.0%. This gap matters because citation converts named mentions into sourced authority, suggesting AI treats OneSignal as a reference point while Braze is acknowledged but not substantiated.

The visibility-to-citation divergence is stark across this category. Of the top 10 brands, only two — OneSignal and MoEngage — receive any citations at all, at 25.0% and 12.5% respectively. Brands like Airship (37.5% visibility), WebEngage, and Firebase (both 25.0%) are named frequently in AI Overviews but carry 0.0% citation rates, meaning AI surfaces them as options without anchoring those claims to any source. The category average citation rate of 1.9% confirms this is a structurally low-citation environment.

Google AI Overviews is the dominant engine for every brand in the top 10 without exception. The top cited external sources include guideflow.com, g2.com, reddit.com, and businessofapps.com, alongside onesignal.com itself — indicating AI is drawing heavily on review aggregators and community discussion rather than vendor documentation. The presence of onesignal.com as a cited source directly likely contributes to OneSignal's citation advantage over peers who do not appear in the source list.

Movers & shakers since last refresh

Biggest visibility risers

OneSignal 0% → 62% · rank #0 → #1
+62pp
Braze 0% → 62% · rank #0 → #2
+62pp
Airship 0% → 38% · rank #0 → #3
+38pp

The ranking

#	Brand	Visibility	Citation	Top engine
1	OneSignal onesignal.com	62%	25%	Google AI Overviews
OneSignal leads all brands with a 51.2 composite score, the only top-ranked brand combining peak 62.5% visibility with a non-zero 25.0% citation rate.
2	Braze braze.com	62%	0%	Google AI Overviews
Braze matches OneSignal's 62.5% visibility but holds a 0.0% citation rate, leaving its composite score 7.4 points below OneSignal's despite equal named presence.
3	Airship airship.com	38%	0%	Google AI Overviews
Airship reaches 37.5% visibility — 2.5x the category average — yet records 0.0% citations, making it frequently named but never sourced in AI responses.
4	WebEngage webengage.com	25%	0%	Google AI Overviews
WebEngage sits at 25.0% visibility and 0.0% citations, tying Firebase for rank 4 on composite score 17.5 but trailing all top-3 brands significantly.
5	Firebase firebase.google.com	25%	0%	Google AI Overviews
Firebase matches WebEngage at 25.0% visibility and a 17.5 composite score despite being a Google-owned product, with no citation advantage from that affiliation.
6	MoEngage moengage.com	12%	12%	Google AI Overviews
7	CleverTap clevertap.com	12%	0%	Google AI Overviews
8	Leanplum leanplum.com	12%	0%	Google AI Overviews
9	Customer.io customer.io	12%	0%	Google AI Overviews
10	WonderPush wonderpush.com	12%	0%	Google AI Overviews
11	Expo expo.dev	12%	0%	Google AI Overviews
12	Batch batch.com	12%	0%	Google AI Overviews
13	Iterable iterable.com	0%	0%	Google AI Overviews
14	Pushwoosh pushwoosh.com	0%	0%	Google AI Overviews
15	NotifyVisitors notifyvisitors.com	0%	0%	Google AI Overviews
16	Truepush truepush.com	0%	0%	Google AI Overviews
17	Kumulos kumulos.com	0%	0%	Google AI Overviews
18	Notificare notificare.com	0%	0%	Google AI Overviews
19	SendPulse sendpulse.com	0%	0%	Google AI Overviews
20	Pusher Beams pusher.com	0%	0%	Google AI Overviews

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on push notification software, these are the domains Google AI Overviews cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

guideflow.comg2.comreddit.comonesignal.cominsiderone.combusinessofapps.comcourier.comseedprod.com

How to read this ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.

Rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.

Get your own push notification software brand audited

The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your push notification software brand → Browse all rankings Methodology →

Frequently asked about push notification software AI visibility

Who leads AI visibility in push notification software?

OneSignal and Braze are tied for highest visibility at 62.5% each, but OneSignal leads overall with a composite score of 51.2 versus Braze's 43.8, due to its 25.0% citation rate.

Which push notification brands are named by AI but never cited as sources?

Braze, Airship, WebEngage, Firebase, CleverTap, Leanplum, Customer.io, and WonderPush all carry 0.0% citation rates despite appearing in AI Overviews, meaning they are mentioned without being sourced.

What sources does AI cite most for push notification software research?

The most cited sources include guideflow.com, g2.com, reddit.com, businessofapps.com, and onesignal.com itself, indicating AI anchors primarily on review platforms and community content rather than vendor sites.

Which AI engine dominates visibility for push notification software brands?

Google AI Overviews is the top engine for every brand in the top 10, with no other engine appearing as the primary visibility driver for any brand in this category.

How does the average citation rate compare to individual brand performance in this category?

The category average citation rate is just 1.9%, and only two of the top 10 brands — OneSignal at 25.0% and MoEngage at 12.5% — receive any citations at all.

Is high visibility in AI Overviews reliably paired with high citation rates in this category?

No — Braze demonstrates this disconnect most clearly, sharing OneSignal's peak 62.5% visibility while holding a 0.0% citation rate, showing named presence and sourced authority are decoupled here.