Push notification software: AI search visibility ranking (2026)
How AI search engines rank push notification software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Platforms used to send web and mobile push notifications, trigger lifecycle messaging, personalize campaigns, and drive retention across devices. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When AI engines like ChatGPT, Claude, Perplexity, and Gemini answer questions about push notification software, OneSignal comes up in roughly half of all responses (50% visibility) and is cited as a source in about 1 in 4 answers. Braze and WonderPush round out the top three, though both trail OneSignal by a significant margin across the 20 brands tracked here.
The rankings reflect where AI engines find their information. The most cited domains include g2.com (a major review aggregator), pushengage.com (a niche specialist in push notifications), insiderone.com (OneSignal's own resource hub), knock.app, and YouTube. Heavy reliance on review aggregators like G2 means brands with strong, recent review volume on those platforms earn disproportionately higher AI visibility, regardless of raw product quality.
For a buyer, this ranking signals which brands have earned third-party validation in the places AI engines trust most. Before committing, check whether a brand has a substantial recent review presence on G2 and whether independent sources, not just the vendor's own site, discuss its use cases in your specific context, such as mobile apps, web browsers, or e-commerce. AI visibility often lags real-world product updates by months, so cross-check recency.
At a glance
What we observed in this category
OneSignal leads the push notification software category with a visibility score of 50.0%, more than 12 percentage points ahead of second-placed Braze at 37.5%, and far above the category average of 7.5%. This gap is significant because the next three brands (WonderPush, Firebase, SendPulse) sit at 25.0%, 25.0%, and 12.5% respectively, meaning the top two brands collectively dominate the AI visibility landscape while the remaining 18 brands compete for a narrow slice of remaining attention.
A clear divergence exists between being named and being cited. Braze holds the second-highest visibility at 37.5% yet carries a 0.0% citation rate, meaning Google AI Mode mentions it without linking to it as a source. Firebase shows the same pattern at 25.0% visibility and 0.0% citation. In contrast, CleverTap and Pushwoosh each hold 0.0% visibility but 12.5% citation rates, meaning AI treats them as reference sources without surfacing them in direct brand answers.
All ten ranked brands share Google AI Mode as their top engine, confirming this category's AI visibility is entirely driven by a single platform. The top cited external sources include g2.com, insiderone.com, youtube.com, and pushengage.com, suggesting the AI anchors on review aggregators and niche comparison content rather than brand-owned domains. Sources like knock.app, courier.com, and 6sense.com also appear, indicating the AI draws from adjacent developer tools and intent-data platforms when constructing push notification answers.
Movers & shakers since last refresh
Biggest visibility risers
-
OneSignal 12% → 50% · rank #3 → #1+38pp
-
Braze 0% → 38% · rank #6 → #2+38pp
-
WonderPush 0% → 25% · rank #11 → #3+25pp
Biggest visibility fallers
-
Pushwoosh 12% → 0% · rank #1 → #7-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
onesignal.com
|
50% | 25% | Google AI Mode |
OneSignal leads all brands with 50.0% visibility and 25.0% citation rate, both the highest in the category, sitting 42.5 points above the 7.5% category average on visibility. |
||||
| 2 |
braze.com
|
38% | 0% | Google AI Mode |
Braze reaches 37.5% visibility, five times the category average, but holds a 0.0% citation rate, the largest visibility-to-citation gap among the top five brands. |
||||
| 3 |
wonderpush.com
|
25% | 12% | Google AI Mode |
WonderPush jumped eight ranks from 11th to 3rd with a 25.0% visibility gain, and unlike Braze it pairs that visibility with a 12.5% citation rate, the second highest overall. |
||||
| 4 |
firebase.google.com
|
25% | 0% | Google AI Mode |
Firebase matches WonderPush at 25.0% visibility but records 0.0% citations, suggesting AI references it by name yet does not anchor on its domain as a source. |
||||
| 5 |
sendpulse.com
|
12% | 0% | Google AI Mode |
SendPulse sits at 12.5% visibility and 0.0% citation, just above the 7.5% category average, with no citation presence to distinguish it from lower-ranked peers. |
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| 6 |
clevertap.com
|
0% | 12% | Google AI Mode |
| 7 |
pushwoosh.com
|
0% | 12% | Google AI Mode |
| 8 |
leanplum.com
|
0% | 0% | Google AI Mode |
| 9 |
notifyvisitors.com
|
0% | 0% | Google AI Mode |
| 10 |
truepush.com
|
0% | 0% | Google AI Mode |
| 11 |
expo.dev
|
0% | 0% | Google AI Mode |
| 12 |
iterable.com
|
0% | 0% | Google AI Mode |
| 13 |
kumulos.com
|
0% | 0% | Google AI Mode |
| 14 |
notificare.com
|
0% | 0% | Google AI Mode |
| 15 |
pusher.com
|
0% | 0% | Google AI Mode |
| 16 |
moengage.com
|
0% | 0% | Google AI Mode |
| 17 |
airship.com
|
0% | 0% | Google AI Mode |
| 18 |
webengage.com
|
0% | 0% | Google AI Mode |
| 19 |
customer.io
|
0% | 0% | Google AI Mode |
| 20 |
batch.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on push notification software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own push notification software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about push notification software AI visibility
Who leads AI visibility in push notification software?
OneSignal leads with 50.0% visibility and a composite score of 42.5, well ahead of second-placed Braze at 37.5% visibility and a composite score of 26.2.
Which brands are named by AI but not cited as sources in this category?
Braze and Firebase both hold significant visibility scores (37.5% and 25.0% respectively) but record 0.0% citation rates, meaning AI surfaces them in answers without linking their domains.
What sources does AI cite most for push notification software research?
The top cited sources are g2.com, insiderone.com, youtube.com, pushengage.com, and knock.app, indicating AI anchors on review sites and niche comparison content rather than vendor-owned pages.
Which brands have seen the biggest AI visibility changes recently?
WonderPush rose eight positions (from rank 11 to rank 3) with a 25.0 point visibility gain, while Pushwoosh fell six positions (from rank 1 to rank 7) with a 12.5 point visibility loss and a 25.0 point citation drop.
Is AI visibility in push notification software concentrated or spread across many brands?
It is highly concentrated: the top two brands (OneSignal and Braze) account for the bulk of visibility while 10 of the 20 tracked brands, including Leanplum and Truepush, score 0.0% on both visibility and citation.
Which AI engine drives visibility in the push notification software category?
Google AI Mode is the top engine for every ranked brand in this category, meaning the entire visible AI footprint is generated by a single platform.