AEO Rankings · Fintech

AEO for policy administration software: AI search visibility ranking

By monitoraeo Last updated August 14, 2026 Refreshed every 90 days

How AI search engines rank policy administration software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Policy administration systems used by insurers to manage product configuration, underwriting rules, billing, renewals, and end-to-end policy lifecycle operations. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When it comes to Policy administration software, AI engines frequently highlight Duck Creek as the top brand. With a visibility score of 62.5 percent, Duck Creek consistently leads by a significant margin in discussions. Guidewire and Majesco also feature prominently, but none match Duck Creek's consistent performance in AI-authored content.

The current rankings primarily rely on data from well-regarded sources like gartner.com and g2.com. These platforms act as aggregators, collating expert reviews and user feedback. This reliance on aggregator sites means AI engines focus on brands that frequently appear in trustworthy, third-party sources, leading to higher credibility and influence in search visibility.

For buyers evaluating these rankings, consider that AI engines value recent reviews, authoritative opinions, and detailed content. Opt for brands that not only excel in these areas but also demonstrate a strong presence across multiple respected review platforms, as this suggests broader industry recognition and reliability.

At a glance

Category leader Duck Creek 62% visibility · named in 5 of 8 AI answers

Most cited brand Duck Creek 25% citation rate · the AI's most-trusted source brand in policy administration software

Top cited domain gartner.com Referenced by AI across the policy administration software query set — the highest-leverage PR target in this category

Visibility spread 62pp Gap between top and bottom of the ranking · 15 brands at 0% (invisible to the AI)

What we observed in this category

Duck Creek holds the top composite score at 51.2, edging Guidewire (47.5) despite both sharing identical visibility of 62.5 percent. The gap is driven by citation rate: Duck Creek is cited in 25 percent of responses while Guidewire is cited in only 12.5 percent. Against a category average visibility of just 8.8 percent and an average citation rate of 3.1 percent, these two brands are operating in a different tier entirely, and the distance between rank 2 and rank 3 (Majesco at 17.5 composite) underlines how concentrated AEO performance is at the top.

A notable divergence between visibility and citation appears at rank 4, where BriteCore carries a 25 percent citation rate despite only 12.5 percent visibility, matching Duck Creek on citation while scoring far lower on visibility. Majesco shows the opposite pattern: visibility jumped from 0 to 25 percent in this period, yet its citation rate sits at zero, meaning AI Mode names it but does not anchor responses in its content. This named-but-not-trusted split is a key fault line in the category's AEO landscape.

All ten tracked brands show Google AI Mode as their top engine, confirming that this category's answer engine optimisation activity is concentrated on a single platform. The cited source list is anchored by gartner.com and g2.com, which are established third-party review and analyst properties, alongside niche insurtech outlets such as insurtechdigital.com and insuranceandtechguide.com. The presence of vendor-adjacent domains like riskonnect.com and decerto.com in the cited source pool suggests AI Mode is drawing on a broad mix of analyst, review, and ecosystem content rather than vendor sites alone.

Movers & shakers since last refresh

Biggest visibility risers

Duck Creek 38% → 62% · rank #2 → #1
+25pp
Guidewire 38% → 62% · rank #1 → #2
+25pp
Majesco 0% → 25% · rank #8 → #3
+25pp

Biggest visibility fallers

Sapiens 25% → 12% · rank #3 → #5
-12pp
Socotra 12% → 0% · rank #5 → #9
-12pp
Instanda 12% → 0% · rank #6 → #10
-12pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	Duck Creek duckcreek.com	62%	25%	Google AI Mode
Duck Creek leads with a composite score of 51.2, converting its 62.5 percent visibility into a 25 percent citation rate, the highest citation figure in the category.
2	Guidewire guidewire.com	62%	12%	Google AI Mode
Guidewire matches Duck Creek on visibility at 62.5 percent but its citation rate of 12.5 percent is half that of Duck Creek, costing it the top composite rank.
3	Majesco majesco.com	25%	0%	Google AI Mode
Majesco rose five places and gained 25 visibility points this period, but a citation rate of zero indicates AI Mode references it without drawing on its content as a source.
4	BriteCore britecore.com	12%	25%	Google AI Mode
BriteCore punches above its visibility weight, achieving a 25 percent citation rate from only 12.5 percent visibility, the most efficient citation-to-visibility ratio in the top five.
5	Sapiens sapiens.com	12%	0%	Google AI Mode
Sapiens fell two ranks after losing 12.5 points on both visibility and citation, dropping to 12.5 percent visibility and zero citation, a composite score of just 8.8.
6	Dais dais.com	0%	0%	Google AI Mode
7	SuranceBay surancebay.com	0%	0%	Google AI Mode
8	Mambu mambu.com	0%	0%	Google AI Mode
9	Socotra socotra.com	0%	0%	Google AI Mode
10	Instanda instanda.com	0%	0%	Google AI Mode
11	Genasys genesys.com	0%	0%	Google AI Mode
12	OneShield oneshield.com	0%	0%	Google AI Mode
13	Oracle Insurance oracle.com	0%	0%	Google AI Mode
14	EIS eisgroup.com	0%	0%	Google AI Mode
15	Insurity insurity.com	0%	0%	Google AI Mode
16	Fadata fadata.eu	0%	0%	Google AI Mode
17	Keylane keylane.com	0%	0%	Google AI Mode
18	Fineos fineos.com	0%	0%	Google AI Mode
19	Adacta adacta-fintech.com	0%	0%	Google AI Mode
20	Mphasis Wynsure mphasis.com	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on policy administration software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

gartner.comgetregure.cominsurtechdigital.comg2.cominsuranceandtechguide.comweecover.comdecerto.comriskonnect.com

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own policy administration software brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your policy administration software brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for policy administration software

Who leads AEO in Policy administration software?

Duck Creek leads with a composite score of 51.2, ahead of Guidewire at 47.5. Both share 62.5 percent visibility, but Duck Creek's 25 percent citation rate versus Guidewire's 12.5 percent decides the ranking.

What sources does AI cite most for Policy administration software research?

Google AI Mode draws most heavily on gartner.com and g2.com, supplemented by insurtech-specific outlets including insurtechdigital.com and insuranceandtechguide.com, plus ecosystem vendors such as riskonnect.com and decerto.com.

How concentrated is AEO performance across the 20 brands in this category?

Performance is heavily concentrated: the category average visibility is 8.8 percent and average citation rate is 3.1 percent, while Duck Creek and Guidewire each sit at 62.5 percent visibility, and 15 of the 20 tracked brands have a composite score of zero.

Can a brand be visible in AI answers but still earn no citations in Policy administration software?

Yes. Majesco gained 25 visibility points to reach 25 percent visibility this period but holds a citation rate of zero, showing AI Mode mentions it by name without referencing its content as a trusted source.

Which engine matters most for AEO in Policy administration software right now?

All ten ranked brands list Google AI Mode as their top engine, making it the sole platform driving measurable answer engine optimisation outcomes in this category at present.

Which brand shows the strongest citation efficiency relative to its visibility in this category?

BriteCore achieves a 25 percent citation rate from only 12.5 percent visibility, giving it the highest citation-to-visibility ratio among the top five brands despite ranking fourth overall.