AEO for plastic surgeons in New York: AI search visibility ranking
How AI search engines rank plastic surgeons in New York by visibility and citations. 20 providers measured quarterly across Google AI Mode: which providers the AI names in answers, which domains it cites as sources, and how the leaders compare. Plastic surgeons serving New York patients with facial procedures, breast surgery, body contouring, reconstructive work, and cosmetic surgery expertise. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When searching for plastic surgeons in New York, AI engines frequently name Neinstein Plastic Surgery as the leader with a 25.0% visibility rate. Other prominent brands include Dr. Umbareen Mahmood and Dr. Adam Schaffner. These providers stand out for their high visibility across AI-generated recommendations, directly influencing potential buyers' choices.
The rankings reflect data sourced primarily from aggregator and review websites like google.com and navmds.com. Also, individual practice sites and social media channels like darrensmithmd.com and instagram.com play a significant role. This suggests that practitioners with strong online presences and positive reviews are more favorably recognized by AI engines.
For those selecting a plastic surgeon, it is crucial to consider recent reviews and third-party validations. AI engines prioritize up-to-date insights and authoritative sources. This means practices frequently recommended have both topical authority and current patient feedback, which can guide decision-making for quality and reliability.
At a glance
What we observed in this category
Neinstein Plastic Surgery holds a commanding lead in this category, with a visibility score of 25.0% and a composite score of 28.8, compared to the category average of just 1.9%. The next closest brand, Umbareen Mahmood MD, scores 12.5% visibility, meaning Neinstein has double the presence of its nearest competitor. This gap is significant because 15 of the 20 tracked brands register 0.0% visibility, which means the top two brands are effectively capturing the entire AI-surfaced landscape between them.
Adam Schaffner MD presents the clearest divergence between visibility and citation in this dataset. Despite 0.0% visibility, Schaffner carries a citation rate of 37.5%, matching Neinstein's citation figure exactly. This means Google AI Mode is referencing Schaffner's domain as a source without actively naming or describing the practice in generated answers. Aristocrat Plastic Surgery shows a smaller version of the same pattern, with 0.0% visibility but a 12.5% citation rate, confirming that being cited does not reliably translate into being named.
Google AI Mode is the dominant engine across every tracked brand in this category. Among the top cited sources, the list includes google.com, plasticsurgery.org, and instagram.com alongside individual practice domains such as neinsteinplasticsurgery.com, darrensmithmd.com, and eskmd.com. The presence of instagram.com and individual practice sites in the citation pool suggests that Google AI Mode is drawing on a mixed content graph that includes social platforms and practice-owned pages, not only authoritative medical directories.
Movers & shakers since last refresh
Biggest visibility risers
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Neinstein Plastic Surgery 0% → 25% · rank #4 → #1+25pp
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Umbareen Mahmood, MD 0% → 12% · rank #3 → #2+12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
neinsteinplasticsurgery.com
|
25% | 38% | Google AI Mode |
Neinstein leads with 25.0% visibility and 37.5% citation rate, both the highest in the category, and jumped from rank 4 to rank 1 in the most recent period. |
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| 2 |
drumahmood.com
|
12% | 12% | Google AI Mode |
Mahmood holds 12.5% visibility and 12.5% citation rate, placing second but scoring roughly half of Neinstein on both metrics with no citation delta recorded. |
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| 3 |
plasticsurgeoninnyc.com
|
0% | 38% | Google AI Mode |
Schaffner is cited 37.5% of the time, matching the category leader, yet records 0.0% visibility, making it the starkest named-versus-trusted gap in the dataset. |
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| 4 |
aristocratps.com
|
0% | 12% | Google AI Mode |
Aristocrat has 0.0% visibility but a 12.5% citation rate, confirming it is referenced as a source without being surfaced as a named recommendation in AI answers. |
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| 5 |
draronkressel.com
|
0% | 0% | Google AI Mode |
Kressel registers 0.0% on both visibility and citation, placing it among the majority of tracked brands that have no measurable presence in Google AI Mode responses. |
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| 6 |
millennialplasticsurgery.com
|
0% | 0% | Google AI Mode |
| 7 |
luxurgerynyc.com
|
0% | 0% | Google AI Mode |
| 8 |
mountsinai.org
|
0% | 0% | Google AI Mode |
| 9 |
stevenlevinemd.com
|
0% | 0% | Google AI Mode |
| 10 |
labrunamd.com
|
0% | 0% | Google AI Mode |
| 11 |
shaferplasticsurgery.com
|
0% | 0% | Google AI Mode |
| 12 |
ebsplasticsurgery.com
|
0% | 0% | Google AI Mode |
| 13 |
drmarkschwartz.com
|
0% | 0% | Google AI Mode |
| 14 |
blechmanplasticsurgery.com
|
0% | 0% | Google AI Mode |
| 15 |
parkavenueplasticsurgeon.com
|
0% | 0% | Google AI Mode |
| 16 |
tribecaaesthetics.com
|
0% | 0% | Google AI Mode |
| 17 |
drjefflisiecki.com
|
0% | 0% | Google AI Mode |
| 18 |
albertplasticsurgery.com
|
0% | 0% | Google AI Mode |
| 19 |
droliviahutchinson.com
|
0% | 0% | Google AI Mode |
| 20 |
manhattanplasticsurgerysuites.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on plastic surgeons in New York, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own plastic surgeons in New York brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for plastic surgeons in New York
Who leads AI visibility among plastic surgeons in New York?
Neinstein Plastic Surgery leads with 25.0% visibility and a composite score of 28.8, far ahead of the category average of 1.9%. It also rose from rank 4 to rank 1 in the latest period.
What is the typical AI visibility level for plastic surgeons in New York?
The category average visibility is just 1.9%, and 15 of the 20 tracked brands register 0.0% visibility, meaning meaningful AI presence is concentrated in only two or three practices.
Which brands are cited by Google AI Mode but not named in answers?
Adam Schaffner MD has a 37.5% citation rate with 0.0% visibility, and Aristocrat Plastic Surgery has a 12.5% citation rate with 0.0% visibility, showing both are used as sources without being recommended by name.
What sources does Google AI Mode anchor on when answering queries about plastic surgeons in New York?
The top cited sources include google.com, plasticsurgery.org, instagram.com, and individual practice domains such as neinsteinplasticsurgery.com, darrensmithmd.com, and eskmd.com.
Is there a meaningful difference between being cited and being visible in this category?
Yes. Adam Schaffner MD matches the category leader on citation rate at 37.5% but has zero visibility, confirming that citation and named visibility are measured separately and do not move together.
Which brands showed the biggest recent gains in AI visibility?
Neinstein Plastic Surgery gained 25.0 visibility points and moved from rank 4 to rank 1, while Umbareen Mahmood MD gained 12.5 visibility points and moved from rank 3 to rank 2.