Pest control in Western Brisbane: AI search visibility ranking (2026)
How AI search engines rank pest control in western brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Pest control companies serving Western Brisbane homes and commercial properties with termite protection, inspections, rodent control, general pest treatments, and preventative maintenance across Western Brisbane. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 28, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Pro Pest Control dominates this category with a visibility score of 62.5%, against a category average of just 3.8%. That gap is substantial: the next closest brand, Rentokil, sits at 12.5%, and every other tracked brand registers 0.0%. This means one brand captures the overwhelming share of AI-generated mentions while 18 of 20 brands in the audit have no measurable presence in Google AI Mode responses for pest control in Western Brisbane.
A notable pattern in the data is the complete decoupling of visibility from citation. Both Pro Pest Control and Rentokil hold the only non-zero visibility scores, yet both carry a citation rate of 0.0%. The category average citation rate is also 0.0%. This means AI Mode is naming these brands in responses without linking back to their domains, a distinction that matters for referral traffic even where brand recognition is being built.
All top engine attributions across every brand in this audit point exclusively to Google AI Mode, with no other engine contributing measurable visibility. The cited sources logged in the category include directory and aggregator platforms such as hipages.com.au, localsearch.com.au, and m.yelp.com, alongside google.com and youtube.com. A dedicated subdomain, propestcontrolbrisbane.com.au, also appears in the cited sources list, suggesting the AI is anchoring on location-specific pages and third-party directories rather than primary brand domains.
Movers & shakers since last refresh
Biggest visibility risers
-
Pro Pest Control 0% → 62% · rank #0 → #1+62pp
-
Rentokil 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
propestcontrol.com.au
|
62% | 0% | Google AI Mode |
Pro Pest Control leads at 62.5% visibility, more than 16 times the category average of 3.8%, though its citation rate remains 0.0%, the same as all peers. |
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| 2 |
rentokil.com.au
|
12% | 0% | Google AI Mode |
Rentokil holds second place at 12.5% visibility, the only other brand above zero, but trails Pro Pest Control by 50 percentage points with an identical 0.0% citation rate. |
||||
| 3 |
flick.com.au
|
0% | 0% | Google AI Mode |
Flick Pest Control sits at rank 3 with 0.0% visibility and 0.0% citations, registering no measurable presence in Google AI Mode responses for this category. |
||||
| 4 |
jimspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 5 |
tomspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 6 |
fantasticpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 7 |
safepestcontrol.net.au
|
0% | 0% | Google AI Mode |
| 8 |
competitivepestservices.com.au
|
0% | 0% | Google AI Mode |
| 9 |
allstatepest.com.au
|
0% | 0% | Google AI Mode |
| 10 |
naturalpestcontrolsydney.com.au
|
0% | 0% | Google AI Mode |
| 11 |
pest2kill.com.au
|
0% | 0% | Google AI Mode |
| 12 |
pinkpestservices.com.au
|
0% | 0% | Google AI Mode |
| 13 |
pestrol.com.au
|
0% | 0% | Google AI Mode |
| 14 |
termitrust.com.au
|
0% | 0% | Google AI Mode |
| 15 |
dawsonsaustralia.com.au
|
0% | 0% | Google AI Mode |
| 16 |
cprpest.com.au
|
0% | 0% | Google AI Mode |
| 17 |
amalgamatedpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 18 |
pestworks.com.au
|
0% | 0% | Google AI Mode |
| 19 |
suburbanpest.com.au
|
0% | 0% | Google AI Mode |
| 20 |
ecopestcontrol.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on pest control in western brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own pest control in western brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about pest control in western brisbane AI visibility
Who leads AI visibility in pest control in Western Brisbane?
Pro Pest Control leads with 62.5% visibility, far ahead of second-placed Rentokil at 12.5%. Every other tracked brand in the category sits at 0.0%.
What is the average AI visibility score for brands in this category?
The category average visibility is 3.8%, heavily skewed by Pro Pest Control's 62.5% score. Without the top two brands, the effective average across the remaining 18 brands is zero.
Why do visible brands have zero citation rates?
Both Pro Pest Control and Rentokil are named in Google AI Mode responses but carry a 0.0% citation rate, meaning the AI references these brands without linking to their domains.
What sources does AI cite most for pest control in Western Brisbane research?
The top cited sources include directory and aggregator platforms such as hipages.com.au, localsearch.com.au, and m.yelp.com, along with google.com, youtube.com, and a location-specific subdomain propestcontrolbrisbane.com.au.
Which AI engines are driving visibility in this category?
All 20 brands in the audit list Google AI Mode as their top engine, with no other engine contributing measurable visibility scores in this category.
Are any brands new entrants to AI visibility in this category?
Yes, both Pro Pest Control and Rentokil are logged as the biggest visibility risers, each moving from 0.0% to their current scores with no brands recorded as fallers in the same period.