Pest control in Townsville: AI search visibility ranking (2026)
How AI search engines rank pest control in townsville by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Pest control companies serving Townsville homes and commercial properties with termite protection, inspections, rodent control, general pest treatments, and preventative maintenance across greater Townsville. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Termitrust leads the Townsville pest control AI visibility landscape with a 25.0% visibility score, more than double Flick Pest Control's 12.5%. Every other tracked brand sits at 0.0% visibility, making this a two-brand race at the top. The category average visibility is just 1.9%, which means Termitrust alone accounts for a disproportionate share of all AI surface area in this category. Both leading brands entered from zero in the previous period, suggesting Google AI Mode has only recently begun surfacing local pest control brands in Townsville.
A clear divergence exists between being named and being cited. Termitrust holds the top visibility rank at 25.0% but carries a 0.0% citation rate, meaning Google AI Mode mentions it without linking to it as a source. Flick Pest Control, ranked second with 12.5% visibility, earns a 25.0% citation rate, making it the more trusted source by the AI's own referencing behaviour. This gap is significant: Flick is cited at a rate 13 times the category average of 1.2%, despite lower raw visibility than Termitrust.
Google AI Mode is the dominant engine across all 20 tracked brands in this category, with no other engine registering as a top performer for any brand. The cited sources list anchors heavily on local and directory-style domains, including townsvillepestcontrol.com.au, propestcontroltownsville.com.au, and macaspestcontrol.com.au, alongside Flick's own domain. The presence of facebook.com, youtube.com, and epa.gov in the citation pool suggests the AI draws on a mix of social proof, video content, and regulatory authority when constructing answers about this local service category.
Movers & shakers since last refresh
Biggest visibility risers
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Termitrust 0% → 25% · rank #0 → #1+25pp
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Flick Pest Control 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
termitrust.com.au
|
25% | 0% | Google AI Mode |
Termitrust leads all 20 brands with 25.0% visibility, more than 13 times the 1.9% category average, but its 0.0% citation rate means the AI names it without sourcing it. |
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| 2 |
flick.com.au
|
12% | 25% | Google AI Mode |
Flick Pest Control earns a 25.0% citation rate against a 12.5% visibility score, making it the only brand the AI both mentions and actively cites as a source. |
||||
| 3 |
pestrol.com.au
|
0% | 0% | Google AI Mode |
Pestrol holds rank 3 but records 0.0% on both visibility and citation, indicating its position reflects prior or off-platform signals rather than any current Google AI Mode presence. |
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| 4 |
dawsonsaustralia.com.au
|
0% | 0% | Google AI Mode |
| 5 |
cprpest.com.au
|
0% | 0% | Google AI Mode |
CPR Pest Management Services ranks 5th but shares the same 0.0% visibility and 0.0% citation figures as the majority of the 20 tracked brands in this category. |
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| 6 |
amalgamatedpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 7 |
propestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 8 |
pestworks.com.au
|
0% | 0% | Google AI Mode |
| 9 |
suburbanpest.com.au
|
0% | 0% | Google AI Mode |
| 10 |
ecopestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 11 |
rentokil.com.au
|
0% | 0% | Google AI Mode |
| 12 |
jimspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 13 |
tomspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 14 |
fantasticpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 15 |
safepestcontrol.net.au
|
0% | 0% | Google AI Mode |
| 16 |
competitivepestservices.com.au
|
0% | 0% | Google AI Mode |
| 17 |
allstatepest.com.au
|
0% | 0% | Google AI Mode |
| 18 |
naturalpestcontrolsydney.com.au
|
0% | 0% | Google AI Mode |
| 19 |
pest2kill.com.au
|
0% | 0% | Google AI Mode |
| 20 |
pinkpestservices.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on pest control in townsville, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own pest control in townsville brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about pest control in townsville AI visibility
Who leads AI visibility in pest control in Townsville?
Termitrust leads with 25.0% visibility, more than double the second-ranked Flick Pest Control at 12.5%. Every other tracked brand in the category sits at 0.0% visibility.
Which brand is most cited by Google AI Mode in Townsville pest control?
Flick Pest Control holds the highest citation rate at 25.0%, more than 20 times the category average of 1.2%, despite ranking second on raw visibility.
What sources does AI cite most for Townsville pest control research?
Google AI Mode draws on a mix of local domains (townsvillepestcontrol.com.au, propestcontroltownsville.com.au, macaspestcontrol.com.au), Flick's own domain, and broader sources including facebook.com, youtube.com, and epa.gov.
How concentrated is AI visibility in this category?
Visibility is highly concentrated: only 2 of 20 tracked brands register any AI visibility at all, and the category average sits at just 1.9%.
Can a brand have high visibility but low citation in this category?
Yes. Termitrust demonstrates this directly, with 25.0% visibility but a 0.0% citation rate, meaning Google AI Mode names it in responses without linking to its domain as a source.
Which engine drives AI visibility for pest control brands in Townsville?
Google AI Mode is the only engine recorded as the top engine for all 20 brands in this category audit.