Pest control services in Perth: AI search visibility ranking (2026)
How AI search engines rank pest control services in perth by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Pest control companies serving Perth homes and commercial properties with termite protection, inspections, rodent control, general pest treatments, and preventative maintenance across the metro area. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 20, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Rentokil dominates AI visibility in the Perth pest control category with a 37.5% visibility score, more than three times the score of second-placed Safe Pest Control at 12.5%. The category average sits at just 2.5%, meaning Rentokil is outperforming the field by a factor of fifteen. Both Rentokil and Safe Pest Control are new entrants to the rankings, each rising from zero visibility in the prior period, which signals a sudden concentration of AI mentions into just two brands while eighteen others register nothing.
Every brand in the top 20 holds a citation rate of exactly 0.0%, including Rentokil and Safe Pest Control despite their visibility scores. This creates a clear divergence: AI Mode names these brands in responses but does not anchor those mentions to a cited source URL. Brands like Flick Pest Control and Jim's Termite and Pest Control receive neither visibility nor citation, meaning they are effectively absent from the AI conversation entirely despite likely having strong traditional search presence.
Google AI Mode is the sole engine recorded across all 20 brands in this audit. The top cited sources in the category are not the brand domains themselves but third-party platforms including hipages.com.au, yelp.com, google.com, and app.squareup.com, alongside smaller local domains like allpest.com.au and pestcontrolperth.services. This pattern suggests AI is drawing category context from aggregator and review platforms rather than from the brands' own websites.
Movers & shakers since last refresh
Biggest visibility risers
-
Rentokil 0% → 38% · rank #0 → #1+38pp
-
Safe Pest Control 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
rentokil.com.au
|
38% | 0% | Google AI Mode |
Rentokil leads with 37.5% visibility and a composite score of 26.2, fifteen times the 2.5% category average, despite holding a 0.0% citation rate. |
||||
| 2 |
safepestcontrol.net.au
|
12% | 0% | Google AI Mode |
Safe Pest Control holds second place at 12.5% visibility and a composite score of 8.8, the only other brand above zero in a field of twenty. |
||||
| 3 |
flick.com.au
|
0% | 0% | Google AI Mode |
Flick Pest Control registers 0.0% visibility and 0.0% citation, placing third by rank but statistically identical to fifteen other brands in the dataset. |
||||
| 4 |
jimspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 5 |
tomspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 6 |
fantasticpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 7 |
competitivepestservices.com.au
|
0% | 0% | Google AI Mode |
| 8 |
allstatepest.com.au
|
0% | 0% | Google AI Mode |
| 9 |
naturalpestcontrolsydney.com.au
|
0% | 0% | Google AI Mode |
| 10 |
pest2kill.com.au
|
0% | 0% | Google AI Mode |
| 11 |
pinkpestservices.com.au
|
0% | 0% | Google AI Mode |
| 12 |
pestrol.com.au
|
0% | 0% | Google AI Mode |
| 13 |
termitrust.com.au
|
0% | 0% | Google AI Mode |
| 14 |
dawsonsaustralia.com.au
|
0% | 0% | Google AI Mode |
| 15 |
cprpest.com.au
|
0% | 0% | Google AI Mode |
| 16 |
amalgamatedpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 17 |
propestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 18 |
pestworks.com.au
|
0% | 0% | Google AI Mode |
| 19 |
suburbanpest.com.au
|
0% | 0% | Google AI Mode |
| 20 |
ecopestcontrol.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on pest control services in perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own pest control services in perth brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about pest control services in perth AI visibility
Who leads AI visibility in pest control services in Perth?
Rentokil leads with 37.5% visibility and a composite score of 26.2, the only brand significantly above the 2.5% category average. Safe Pest Control is the only other brand with any recorded visibility, at 12.5%.
What is the average AI visibility score for brands in this category?
The category average visibility is 2.5%, and the average citation rate is 0.0% across all 20 tracked brands. Eighteen of the twenty brands hold a composite score of exactly zero.
Which sources does Google AI Mode cite most for Perth pest control queries?
The top cited sources are third-party platforms including google.com, hipages.com.au, yelp.com, and app.squareup.com, along with smaller local sites like allpest.com.au and pestcontrolperth.services. Brand-owned domains are not represented in the top cited sources list.
Do any brands receive both high visibility and strong citation rates in this category?
No. Every brand in the dataset holds a 0.0% citation rate, including Rentokil and Safe Pest Control. Visibility and citation are fully decoupled across the entire category.
Which brands showed the biggest AI visibility gains in the most recent period?
Rentokil and Safe Pest Control are the only brands recorded as visibility risers, each moving from 0.0% to 37.5% and 12.5% respectively. No brands are recorded as visibility fallers in this period.
Is AI visibility in this category concentrated or spread across many brands?
Visibility is highly concentrated: Rentokil and Safe Pest Control account for all measurable AI visibility in the category, while the remaining eighteen brands each score zero on both visibility and citation.