Pest control services in Hobart: AI search visibility ranking (2026)
How AI search engines rank pest control services in hobart by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Pest control companies serving Hobart homes and commercial properties with termite protection, inspections, rodent control, general pest treatments, and preventative maintenance across the metro area. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 23, 2026Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
At a glance
What we observed in this categoryauto-generated
Flick Pest Control dominates this category with a visibility score of 37.5 percent, against a category average of just 2.5 percent. That gap is substantial: Flick is 15 times more visible than the average brand across the 20 tracked. Rentokil sits at rank 2 with 12.5 percent visibility, but ranks 3 through 20 all record zero visibility. This means Google AI Mode is effectively surfacing only two brands in Hobart pest control queries, creating a highly concentrated AI visibility landscape.
Flick Pest Control's citation rate of 12.5 percent shows it is both named and trusted as a source by Google AI Mode. Rentokil, despite holding 12.5 percent visibility, records a citation rate of zero, meaning AI responses mention it but do not link or attribute content from its domain. This named-but-not-cited pattern is a meaningful divergence: Rentokil gets brand exposure without earning the referral signal that citations carry. The category average citation rate is 0.6 percent, so even Flick's 12.5 percent is a significant outlier.
The top cited sources in this category are google.com, top10pestcontrol.com.au, flick.com.au, hipages.com.au, and yellowpages.com.au. This indicates Google AI Mode is anchoring heavily on directory and aggregator content, particularly top10pestcontrol.com.au and hipages.com.au, alongside Flick's own domain. The presence of yellowpages.com.au and google.com suggests structured listing data feeds into AI responses. No other brand domain appears in the cited sources list, reinforcing Flick's unique position as both a cited brand and a cited source.
Movers & shakers since last refresh
Biggest visibility risers
-
Flick Pest Control 0% → 38% · rank #0 → #1+38pp
-
Rentokil 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
flick.com.au
|
38% | 12% | Google AI Mode |
Flick leads at 37.5 percent visibility and 12.5 percent citation rate, both the highest in the category and far above the 2.5 percent and 0.6 percent category averages respectively. |
||||
| 2 |
rentokil.com.au
|
12% | 0% | Google AI Mode |
Rentokil holds 12.5 percent visibility but a zero citation rate, meaning AI mentions the brand without attributing any content from rentokil.com.au, unlike Flick. |
||||
| 3 |
jimspestcontrol.com.au
|
0% | 0% | Google AI Mode |
Third tier at 0% visibility. Roughly tracks the category average on citation rate (0% vs 1% average). |
||||
| 4 |
tomspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 5 |
fantasticpestcontrol.com.au
|
0% | 0% | Google AI Mode |
Fantastic Pest Control records zero visibility and zero citations, sharing the same null composite score as 16 other brands ranked below Rentokil in this category. |
||||
| 6 |
safepestcontrol.net.au
|
0% | 0% | Google AI Mode |
| 7 |
competitivepestservices.com.au
|
0% | 0% | Google AI Mode |
| 8 |
allstatepest.com.au
|
0% | 0% | Google AI Mode |
| 9 |
naturalpestcontrolsydney.com.au
|
0% | 0% | Google AI Mode |
| 10 |
pest2kill.com.au
|
0% | 0% | Google AI Mode |
| 11 |
pinkpestservices.com.au
|
0% | 0% | Google AI Mode |
| 12 |
pestrol.com.au
|
0% | 0% | Google AI Mode |
| 13 |
termitrust.com.au
|
0% | 0% | Google AI Mode |
| 14 |
dawsonsaustralia.com.au
|
0% | 0% | Google AI Mode |
| 15 |
cprpest.com.au
|
0% | 0% | Google AI Mode |
| 16 |
amalgamatedpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 17 |
propestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 18 |
pestworks.com.au
|
0% | 0% | Google AI Mode |
| 19 |
suburbanpest.com.au
|
0% | 0% | Google AI Mode |
| 20 |
ecopestcontrol.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on pest control services in hobart, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own pest control services in hobart brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about pest control services in hobart AI visibility
Who leads AI visibility in pest control services in Hobart?
Flick Pest Control leads with 37.5 percent visibility and a composite score of 30.0, far ahead of second-ranked Rentokil at 12.5 percent. Every other tracked brand records zero visibility.
What is the average AI visibility for pest control brands in Hobart?
The category average visibility is 2.5 percent across 20 tracked brands, with an average citation rate of just 0.6 percent, reflecting how concentrated visibility is around Flick alone.
Which sources does Google AI Mode cite most for Hobart pest control research?
The top cited sources are google.com, top10pestcontrol.com.au, flick.com.au, hipages.com.au, and yellowpages.com.au, indicating AI anchors on directories and aggregators alongside Flick's own domain.
Does having AI visibility guarantee citation in this category?
No. Rentokil has 12.5 percent visibility but a zero citation rate, while Flick is cited at 12.5 percent, showing that being named in an AI response does not automatically produce a citation link.
Which pest control brands are new entrants to AI visibility in Hobart?
Both Flick Pest Control and Rentokil moved from zero visibility previously to 37.5 percent and 12.5 percent respectively in the current period, making them the only brands to register any visibility gain.
How many of the 20 tracked brands have meaningful AI visibility in this category?
Only two brands, Flick Pest Control and Rentokil, record any visibility above zero. The remaining 18 brands all have visibility and citation scores of zero in Google AI Mode.