Pest control in Darwin: AI search visibility ranking (2026)
How AI search engines rank pest control in darwin by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Pest control companies serving Darwin homes and commercial properties with termite protection, inspections, rodent control, general pest treatments, and preventative maintenance across greater Darwin. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Flick Pest Control leads the Darwin pest control category with a visibility score of 62.5%, more than 25 percentage points ahead of second-ranked Jim's Termite and Pest Control at 37.5%. The category average visibility sits at just 6.2%, meaning Flick's score is roughly ten times the average. This gap matters because only three brands register any visibility at all, with seven of the top ten brands scoring zero, indicating a highly concentrated AI attention landscape where Flick holds a structurally dominant position.
The divergence between visibility and citation is the most striking pattern in this data. Flick Pest Control holds a 25.0% citation rate, making it the only brand in the top five that AI actually cites as a source. Jim's Termite and Pest Control and Rentokil each carry visibility scores above zero but hold 0.0% citation rates, meaning Google AI Mode names them in responses without anchoring on their domains as reference sources. This named-but-not-trusted pattern affects the two and three ranked brands simultaneously.
The top cited sources in this category include google.com, flick.com.au, territorypestcontrol.com.au, darwinpestsolutions.com.au, and reddit.com, alongside epa.gov and youtube.com. This mix shows Google AI Mode is drawing on a blend of local Darwin-specific domains, the leading brand's own site, a regulatory source, and user-generated content. Brands outside the top three, including Tom's Pest Control and Fantastic Pest Control, do not appear in either visibility or citation data, suggesting AI is not anchoring on their domains at all.
Movers & shakers since last refresh
Biggest visibility risers
-
Flick Pest Control 38% → 62% · rank #0 → #1+25pp
-
Rentokil 0% → 25% · rank #0 → #3+25pp
Biggest visibility fallers
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Jim’s Termite & Pest Control 62% → 38% · rank #0 → #2-25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
flick.com.au
|
62% | 25% | Google AI Mode |
Flick leads with 62.5% visibility and a 25.0% citation rate, the only brand in the category to hold any citations, placing it roughly ten times above the 6.2% category average. |
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| 2 |
jimspestcontrol.com.au
|
38% | 0% | Google AI Mode |
25pp behind the leader on visibility but with a similar citation rate (0% vs 25%) — closer to being the AI's trusted source than its top recommendation. |
||||
| 3 |
rentokil.com.au
|
25% | 0% | Google AI Mode |
Rentokil entered visibility this period with a 25.0% score, rising from 0.0%, but carries no citations, placing it in the named-but-not-trusted group alongside Jim's. |
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| 4 |
tomspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 5 |
fantasticpestcontrol.com.au
|
0% | 0% | Google AI Mode |
Fantastic Pest Control scores 0.0% on both visibility and citations, matching Tom's and five other brands in a large zero-score cluster that dominates ranks 4 through 10. |
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| 6 |
safepestcontrol.net.au
|
0% | 0% | Google AI Mode |
| 7 |
competitivepestservices.com.au
|
0% | 0% | Google AI Mode |
| 8 |
allstatepest.com.au
|
0% | 0% | Google AI Mode |
| 9 |
naturalpestcontrolsydney.com.au
|
0% | 0% | Google AI Mode |
| 10 |
pest2kill.com.au
|
0% | 0% | Google AI Mode |
| 11 |
pinkpestservices.com.au
|
0% | 0% | Google AI Mode |
| 12 |
pestrol.com.au
|
0% | 0% | Google AI Mode |
| 13 |
termitrust.com.au
|
0% | 0% | Google AI Mode |
| 14 |
dawsonsaustralia.com.au
|
0% | 0% | Google AI Mode |
| 15 |
cprpest.com.au
|
0% | 0% | Google AI Mode |
| 16 |
amalgamatedpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 17 |
propestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 18 |
pestworks.com.au
|
0% | 0% | Google AI Mode |
| 19 |
suburbanpest.com.au
|
0% | 0% | Google AI Mode |
| 20 |
ecopestcontrol.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on pest control in darwin, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own pest control in darwin brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about pest control in darwin AI visibility
Who leads AI visibility in pest control in Darwin?
Flick Pest Control leads with 62.5% visibility and a composite score of 51.2, well ahead of second-placed Jim's Termite and Pest Control at 37.5% visibility. No other brand in the top ten exceeds 25.0% visibility.
Which brands are actually cited as sources in AI responses for Darwin pest control?
Flick Pest Control is the only audited brand holding a citation rate above zero, at 25.0%. Jim's and Rentokil appear in AI responses but are not cited as reference sources.
What sources does Google AI Mode anchor on for Darwin pest control queries?
The top cited sources include google.com, flick.com.au, territorypestcontrol.com.au, darwinpestsolutions.com.au, reddit.com, epa.gov, and youtube.com. Two of these are local Darwin-specific domains not in the audited brand set.
How concentrated is AI visibility in this category?
Extremely concentrated. Only three of the top ten brands register any visibility, with seven brands sitting at 0.0%, and the category average is just 6.2%.
Which brand has shown the biggest visibility change in this period?
Jim's Termite and Pest Control fell 25 percentage points from 62.5% to 37.5%, making it the biggest faller. Flick and Rentokil each gained 25 percentage points, making them joint biggest risers.
Is visibility the same as being cited in this category?
No. Jim's Termite and Pest Control and Rentokil both appear in AI responses with visibility scores above zero, but neither holds any citations, meaning AI names them without treating their domains as reference sources.