Pest control in Cairns: AI search visibility ranking (2026)
How AI search engines rank pest control in cairns by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Pest control companies serving Cairns homes and commercial properties with termite protection, inspections, rodent control, general pest treatments, and preventative maintenance across greater Cairns. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 23, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Termitrust holds the dominant position in this category with a visibility score of 50.0%, more than double the 25.0% held by second-ranked Rentokil and nearly eleven times the category average of 4.4%. This gap is significant because it means Google AI Mode is surfacing Termitrust in roughly half of relevant queries while 17 of the 20 tracked brands register zero visibility. The concentration of AI mentions at the very top of the ranking leaves almost no measurable presence for the majority of competitors.
A striking pattern across all 20 brands is that citation rates are uniformly zero, including for Termitrust and Rentokil despite their meaningful visibility scores. This means Google AI Mode is naming these brands in responses but not linking back to their own domains as sourced references. The brands receiving AI mentions are therefore gaining named recognition without the trust signal that a citation provides, which separates narrative presence from verified sourcing entirely.
The top cited sources in this category are not the brand domains of the visible companies. Google AI Mode anchors on sources such as pestoffsolutions.com.au, tppmcairns.com.au, termihc.com.au, pestaway.net.au, ulyssespestcontrolcairns.com.au, localsearch.com.au, and facebook.com. These are directory listings, local operator sites, and aggregator pages rather than the websites of the brands being named in responses, indicating the AI draws factual grounding from third-party local sources rather than brand-owned content.
Movers & shakers since last refresh
Biggest visibility risers
-
Termitrust 0% → 50% · rank #0 → #1+50pp
-
Rentokil 0% → 25% · rank #0 → #2+25pp
-
Pro Pest Control 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
termitrust.com.au
|
50% | 0% | Google AI Mode |
Termitrust leads all 20 brands with 50.0% visibility, more than eleven times the 4.4% category average, yet holds a 0.0% citation rate like every other brand in the set. |
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| 2 |
rentokil.com.au
|
25% | 0% | Google AI Mode |
Rentokil sits at 25.0% visibility, exactly half of Termitrust's score and still nearly six times the category average, but shares the universal 0.0% citation rate across this category. |
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| 3 |
propestcontrol.com.au
|
12% | 0% | Google AI Mode |
Pro Pest Control records 12.5% visibility, placing it as the only third brand with any measurable AI presence, yet its score is less than a quarter of Termitrust's 50.0%. |
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| 4 |
flick.com.au
|
0% | 0% | Google AI Mode |
Flick Pest Control registers 0.0% visibility and 0.0% citations despite being a nationally recognised brand, placing it equal last alongside 16 other tracked brands in this category. |
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| 5 |
jimspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 6 |
tomspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 7 |
fantasticpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 8 |
safepestcontrol.net.au
|
0% | 0% | Google AI Mode |
| 9 |
competitivepestservices.com.au
|
0% | 0% | Google AI Mode |
| 10 |
allstatepest.com.au
|
0% | 0% | Google AI Mode |
| 11 |
naturalpestcontrolsydney.com.au
|
0% | 0% | Google AI Mode |
| 12 |
pest2kill.com.au
|
0% | 0% | Google AI Mode |
| 13 |
pinkpestservices.com.au
|
0% | 0% | Google AI Mode |
| 14 |
pestrol.com.au
|
0% | 0% | Google AI Mode |
| 15 |
dawsonsaustralia.com.au
|
0% | 0% | Google AI Mode |
| 16 |
cprpest.com.au
|
0% | 0% | Google AI Mode |
| 17 |
amalgamatedpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 18 |
pestworks.com.au
|
0% | 0% | Google AI Mode |
| 19 |
suburbanpest.com.au
|
0% | 0% | Google AI Mode |
| 20 |
ecopestcontrol.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on pest control in cairns, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own pest control in cairns brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about pest control in cairns AI visibility
Who leads AI visibility in pest control in Cairns?
Termitrust leads with 50.0% visibility in Google AI Mode, more than double second-ranked Rentokil at 25.0% and far above the category average of 4.4%.
How many brands have measurable AI visibility in this category?
Only three of the 20 tracked brands have any visibility above zero: Termitrust at 50.0%, Rentokil at 25.0%, and Pro Pest Control at 12.5%.
What sources does Google AI Mode cite most for pest control in Cairns research?
The top cited sources include pestoffsolutions.com.au, tppmcairns.com.au, termihc.com.au, localsearch.com.au, and facebook.com, all third-party or directory sources rather than the brand domains being named in responses.
Do any brands in this category receive citations from Google AI Mode?
No. Every brand in the category records a 0.0% citation rate, including Termitrust and Rentokil which have significant visibility scores, meaning brands are named but never sourced.
Which engine drives visibility for pest control brands in Cairns?
Google AI Mode is the sole engine recorded across all 20 brands in this audit, with no other engine contributing to any brand's visibility or citation score.
Are the brands named in AI responses the same brands whose sites are cited as sources?
No. The brands with the highest visibility, Termitrust and Rentokil, have 0.0% citation rates, while the cited sources are local operators and directories such as ulyssespestcontrolcairns.com.au and localsearch.com.au that do not appear in the brand rankings.