Pest control services in Brisbane: AI search visibility ranking (2026)
How AI search engines rank pest control services in brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Pest control companies serving Brisbane homes and commercial properties with termite protection, inspections, rodent control, general pest treatments, and preventative maintenance across the metro area. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 20, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Pro Pest Control holds a commanding lead in this category with a visibility score of 62.5%, against a category average of just 4.4%. The next closest brands, Rentokil and Suburban Pest Management, each sit at 12.5%. That gap of 50 percentage points between first and second place is significant, meaning the AI is surfacing Pro Pest Control in the majority of relevant queries while treating the rest of the field as marginal or absent.
A striking divergence exists across all 20 brands in this audit: every brand carries a citation rate of 0.0%, including Pro Pest Control despite its high visibility. This means Google AI Mode is naming Pro Pest Control frequently in generated responses but is not hyperlinking or formally attributing content to its domain. Brands ranked 4 through 20 have zero visibility and zero citations, making them effectively invisible to AI-generated answers in this category.
The top cited sources listed in the audit are not the same as the top-ranked brands. Domains such as safecleanpestcontrolbrisbane.com.au, paragonpest.com.au, and reddit.com appear as citation anchors, while established brands like Flick Pest Control and Jim's Termite and Pest Control score zero on both metrics. Google AI Mode is the sole engine driving all scores in this dataset, and it appears to draw its citation content from smaller local or community sources rather than the nationally recognised brands.
Movers & shakers since last refresh
Biggest visibility risers
-
Pro Pest Control 0% → 62% · rank #0 → #1+62pp
-
Rentokil 0% → 12% · rank #0 → #2+12pp
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Suburban Pest Management 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
propestcontrol.com.au
|
62% | 0% | Google AI Mode |
Pro Pest Control dominates with 62.5% visibility, more than 14 times the category average of 4.4%, yet still records a 0.0% citation rate alongside every other brand. |
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| 2 |
rentokil.com.au
|
12% | 0% | Google AI Mode |
Rentokil ties Suburban Pest Management at 12.5% visibility and a composite score of 8.8, placing it five times above the category average but earning no citations in Google AI Mode. |
||||
| 3 |
suburbanpest.com.au
|
12% | 0% | Google AI Mode |
Suburban Pest Management matches Rentokil exactly at 12.5% visibility and a composite score of 8.8, making these two brands effectively tied for second place with no differentiation in citation rate. |
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| 4 |
flick.com.au
|
0% | 0% | Google AI Mode |
Flick Pest Control records 0.0% on both visibility and citations despite being a nationally recognised brand, placing it level with 16 other brands that also score zero across all metrics. |
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| 5 |
jimspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 6 |
tomspestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 7 |
fantasticpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 8 |
safepestcontrol.net.au
|
0% | 0% | Google AI Mode |
| 9 |
competitivepestservices.com.au
|
0% | 0% | Google AI Mode |
| 10 |
allstatepest.com.au
|
0% | 0% | Google AI Mode |
| 11 |
naturalpestcontrolsydney.com.au
|
0% | 0% | Google AI Mode |
| 12 |
pest2kill.com.au
|
0% | 0% | Google AI Mode |
| 13 |
pinkpestservices.com.au
|
0% | 0% | Google AI Mode |
| 14 |
pestrol.com.au
|
0% | 0% | Google AI Mode |
| 15 |
termitrust.com.au
|
0% | 0% | Google AI Mode |
| 16 |
dawsonsaustralia.com.au
|
0% | 0% | Google AI Mode |
| 17 |
cprpest.com.au
|
0% | 0% | Google AI Mode |
| 18 |
amalgamatedpestcontrol.com.au
|
0% | 0% | Google AI Mode |
| 19 |
pestworks.com.au
|
0% | 0% | Google AI Mode |
| 20 |
ecopestcontrol.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on pest control services in brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own pest control services in brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about pest control services in brisbane AI visibility
Who leads AI visibility in pest control services in Brisbane?
Pro Pest Control leads with 62.5% visibility, which is more than 14 times the category average of 4.4%. No other brand comes close, with second-place Rentokil and Suburban Pest Management each sitting at 12.5%.
Which brands are being cited by Google AI Mode in this category?
No tracked brand earns any citations. The top cited sources in the category are smaller or unranked domains including safecleanpestcontrolbrisbane.com.au, paragonpest.com.au, and reddit.com.
Is there a meaningful gap between named brands and cited sources in this category?
Yes. Google AI Mode names Pro Pest Control in 62.5% of responses but does not cite its domain, and the sources it does cite belong to brands not ranked in the top 20 of this audit.
How many brands in this category have zero AI visibility?
17 of the 20 tracked brands record 0.0% visibility in Google AI Mode, meaning the AI surfaced them in none of the audited queries.
Which engine is driving AI visibility in Brisbane pest control?
Google AI Mode is the sole engine recorded across all brands in this audit, and every composite score in the dataset is derived entirely from its outputs.
Do well-known national brands outperform smaller local operators in AI visibility here?
Not consistently. Flick Pest Control and Jim's Termite and Pest Control both score zero, while smaller local domains like safecleanpestcontrolbrisbane.com.au appear in the citation sources list ahead of them.