Mortgage brokers in Townsville: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in townsville by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving Townsville borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across greater Townsville. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 23, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Loan Market dominates this category with a visibility score of 75.0%, more than double the 37.5% held by the four brands immediately behind it. That 37.5-percentage-point gap over Mortgage Choice, Yellow Brick Road, Lendi, and Aussie is material because the category average sits at just 11.2%. Loan Market is not merely ahead, it is operating in a different visibility tier. Fifteen of the twenty tracked brands score 0.0% visibility, confirming the landscape is highly concentrated at the top.
Citation data reveals a split between brands that are named and brands that are trusted enough to be cited as sources. Loan Market and Mortgage Choice both hold a 50.0% citation rate, yet Mortgage Choice's visibility is only 37.5% against Loan Market's 75.0%, meaning Mortgage Choice punches above its visibility weight on citations. Yellow Brick Road is named 37.5% of the time but cited only 25.0% of the time. Lendi and Aussie each sit at 37.5% visibility but hold a 0.0% citation rate, indicating AI mentions them without anchoring to their domains.
The cited sources list shows Google AI Mode is pulling heavily from aggregator and directory domains alongside brand-owned pages. Sources such as besthomeloans.com.au, brokerpages.com.au, and debbox.com.au appear alongside brand domains mortgagechoice.com.au, broker.loanmarket.com.au, and ybr.com.au. Reddit.com also appears as a cited source, suggesting user-generated content influences AI responses in this category. The engine anchoring is exclusively Google AI Mode across all ranked brands, with no other engine recording any share.
Movers & shakers since last refresh
Biggest visibility risers
-
Yellow Brick Road 0% → 38% · rank #5 → #3+38pp
-
Aussie 25% → 38% · rank #4 → #5+12pp
Biggest visibility fallers
-
Lendi 62% → 38% · rank #2 → #4-25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
loanmarket.com.au
|
75% | 50% | Google AI Mode |
Loan Market leads with 75.0% visibility and a 50.0% citation rate, sitting 63.8 percentage points above the 11.2% category average on visibility alone. |
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| 2 |
mortgagechoice.com.au
|
38% | 50% | Google AI Mode |
Mortgage Choice matches Loan Market's 50.0% citation rate despite holding only 37.5% visibility, giving it the strongest citation-to-visibility ratio among all ranked brands. |
||||
| 3 |
ybr.com.au
|
38% | 25% | Google AI Mode |
Yellow Brick Road rose from 0.0% to 37.5% visibility this period, recording the largest visibility delta of any brand in the category at plus 37.5 percentage points. |
||||
| 4 |
lendi.com.au
|
38% | 0% | Google AI Mode |
Lendi fell from 62.5% to 37.5% visibility, a drop of 25.0 percentage points, while its citation rate remained at 0.0% throughout both periods. |
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| 5 |
aussie.com.au
|
38% | 0% | Google AI Mode |
Aussie holds 37.5% visibility with a 0.0% citation rate, matching Lendi's exact composite score of 26.2 despite a smaller visibility gain of 12.5 percentage points this period. |
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| 6 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 7 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 8 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 9 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 11 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 12 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 13 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 14 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 15 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 16 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 17 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 18 |
huntergalloway.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in townsville, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mortgage brokers in townsville brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in townsville AI visibility
Who leads AI visibility among mortgage brokers in Townsville?
Loan Market leads with 75.0% visibility and a composite score of 67.5, more than double the visibility of the next four brands. The category average is just 11.2%, making its lead highly significant.
Which brands are cited as sources by Google AI Mode in this category?
Google AI Mode cites mortgagechoice.com.au, broker.loanmarket.com.au, and ybr.com.au as brand-owned sources, alongside aggregators such as besthomeloans.com.au, brokerpages.com.au, and debbox.com.au, plus reddit.com.
Which brands appear in AI responses but are not cited as sources?
Lendi and Aussie both hold 37.5% visibility but record a 0.0% citation rate, meaning Google AI Mode names them without linking back to their domains.
Which brand made the biggest visibility gain in the most recent period?
Yellow Brick Road recorded the largest gain, rising from 0.0% to 37.5% visibility, a delta of plus 37.5 percentage points, while also gaining 25.0 percentage points in citation rate.
Which brand experienced the sharpest visibility decline?
Lendi fell from 62.5% to 37.5% visibility, a drop of 25.0 percentage points, and also slipped two places in rank from second to fourth.
How concentrated is AI visibility across the 20 tracked brands in this category?
Visibility is heavily concentrated: only 5 of the 20 brands record any visibility above 0.0%, and the category average sits at just 11.2% with an average citation rate of 6.2%.