Mortgage brokers in Sunshine Coast: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in sunshine coast by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving Sunshine Coast borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across the metro. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Loan Market holds the clear top position in this category with a visibility score of 50.0%, against a category average of just 4.4%. That gap is substantial: Loan Market is more than 11 times the average, and its composite score of 38.8 is nearly 13 points ahead of Lendi in second place. The concentration of AI visibility at the top two brands means the remaining 18 brands in the audit are effectively invisible in Google AI Mode responses for Sunshine Coast mortgage broker queries.
Mortgage Choice presents the sharpest divergence between visibility and citation in this dataset. It records 0.0% visibility but a 50.0% citation rate, the highest citation figure of any brand audited. This means Google AI Mode is referencing mortgagechoice.com.au as a trusted source without actively surfacing Mortgage Choice as a named brand in responses. Lendi shows the inverse pattern: 37.5% visibility with 0.0% citations, indicating it is named frequently but not treated as a cited reference.
The top cited sources list reveals that Google AI Mode is anchoring on a mix of aggregator and directory signals, including google.com, scfsolutions.com.au, mortgagechoice.com.au, reddit.com, and facebook.com. The presence of US-based sites zillow.com and bankrate.com in a Sunshine Coast category is notable and may reflect thin local source density. Smaller Australian operators like masonfinancegroup.com.au and scfsolutions.com.au appear as cited sources despite holding no ranked visibility, suggesting citation is not gated by brand size.
Movers & shakers since last refresh
Biggest visibility risers
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Loan Market 0% → 50% · rank #0 → #1+50pp
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Lendi 0% → 38% · rank #0 → #2+38pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
loanmarket.com.au
|
50% | 12% | Google AI Mode |
Loan Market leads with 50.0% visibility and 12.5% citation rate, placing its composite score at 38.8, more than 12 points clear of all other brands in the category. |
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| 2 |
lendi.com.au
|
38% | 0% | Google AI Mode |
Lendi achieves 37.5% visibility but a 0.0% citation rate, meaning it is named in AI responses yet never used as a cited reference source by Google AI Mode. |
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| 3 |
mortgagechoice.com.au
|
0% | 50% | Google AI Mode |
Mortgage Choice records 0.0% visibility alongside a 50.0% citation rate, the highest citation figure in the audit, indicating source trust without brand naming in AI outputs. |
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| 4 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Aussie scores 0.0% on both visibility and citation, placing it among the 17 brands in this category with a composite score of 0.0 and no measurable AI Mode presence. |
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| 5 |
ybr.com.au
|
0% | 0% | Google AI Mode |
Yellow Brick Road matches Aussie with 0.0% visibility and 0.0% citation, holding rank 5 by category ordering rather than any recorded AI Mode signal in this audit. |
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| 6 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 7 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 8 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 9 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 11 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 12 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 13 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 14 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 15 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 16 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 17 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 18 |
huntergalloway.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in sunshine coast, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mortgage brokers in sunshine coast brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in sunshine coast AI visibility
Who leads AI visibility among mortgage brokers on the Sunshine Coast?
Loan Market leads with 50.0% visibility and a composite score of 38.8, more than 11 times the category average of 4.4%. Lendi is the only other brand with any recorded visibility, at 37.5%.
Which brand is cited most by Google AI Mode in this category despite low visibility?
Mortgage Choice holds a 50.0% citation rate, the highest in the audit, while recording 0.0% visibility, meaning AI Mode uses its domain as a reference source without naming it as a recommended brand.
What sources does Google AI Mode anchor on for Sunshine Coast mortgage broker queries?
The top cited sources include google.com, scfsolutions.com.au, mortgagechoice.com.au, reddit.com, facebook.com, and two US-based sites, zillow.com and bankrate.com, suggesting thin local source coverage.
How concentrated is AI visibility in this category?
Only 2 of the 20 audited brands have any visibility above 0.0%, and the category average visibility is just 4.4%, indicating a very high concentration at the top two brands.
Can a smaller brand appear as a cited source without ranked visibility in this category?
Yes. masonfinancegroup.com.au and scfsolutions.com.au both appear in the top cited sources list despite holding no ranked visibility score in the audit, showing citation and brand visibility are measured separately.
Are there any brands that fell in AI visibility in this category during the audit period?
The audit data records no biggest visibility fallers for this category. The only movement recorded is Loan Market and Lendi rising from 0.0% to 50.0% and 37.5% visibility respectively.