Mortgage brokers in South East Brisbane: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in south east brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving South East Brisbane borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across Brisbane's south-east suburbs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Hunter Galloway leads the category with 37.5% visibility, more than double the 25.0% held by third-ranked Loan Market and nearly eight times the 4.4% category average. That gap is material because the top four brands collectively absorb all meaningful AI visibility, leaving brands ranked five through twenty at exactly 0.0%. The composite score spread, from 26.2 for Hunter Galloway down to 0.0 for Aussie and six others, confirms the category is highly concentrated at the top.
Visibility and citation diverge sharply at the top two positions. Hunter Galloway holds the highest visibility at 37.5% but has a 0.0% citation rate, meaning Google AI Mode names it frequently without linking to its domain as a source. Mortgage Choice, by contrast, holds only 12.5% visibility yet achieves a 50.0% citation rate, the only brand in the top ten to register any citations at all. This split suggests Mortgage Choice is treated as a trusted reference source even when it is not the primary named brand.
All top engines recorded in the data are Google AI Mode, confirming the audit is anchored entirely on that single engine. The top cited sources list includes google.com, reddit.com, facebook.com, m.yelp.com, and youtube.com alongside mortgagechoice.com.au and the smaller domain brisbanehomeloan.com.au. The presence of social and review platforms alongside a single broker domain indicates Google AI Mode is drawing on community and review content rather than relying exclusively on broker websites when forming answers about this category.
Movers & shakers since last refresh
Biggest visibility risers
-
Hunter Galloway 0% → 38% · rank #0 → #1+38pp
-
Loan Market 0% → 25% · rank #0 → #3+25pp
-
Mortgage Choice 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
huntergalloway.com.au
|
38% | 0% | Google AI Mode |
Hunter Galloway leads at 37.5% visibility, roughly 8.5 times the 4.4% category average, but its 0.0% citation rate means AI names it without sourcing its domain. |
||||
| 2 |
mortgagechoice.com.au
|
12% | 50% | Google AI Mode |
Mortgage Choice has the lowest visibility of the top four at 12.5%, yet its 50.0% citation rate is the only non-zero citation figure across all twenty brands audited. |
||||
| 3 |
loanmarket.com.au
|
25% | 0% | Google AI Mode |
Loan Market holds 25.0% visibility, placing it second on that metric alone, but its 0.0% citation rate mirrors Hunter Galloway rather than the citation pattern of Mortgage Choice. |
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| 4 |
lendi.com.au
|
12% | 0% | Google AI Mode |
Lendi sits at 12.5% visibility and a composite score of 8.8, less than half of Loan Market's 17.5, indicating it is present in AI answers but carries lower overall weight in this category. |
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| 5 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Aussie records 0.0% on all three metrics, visibility, citation, and composite score, placing it equal-last alongside five other brands despite being a nationally recognised mortgage broker. |
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| 6 |
ybr.com.au
|
0% | 0% | Google AI Mode |
| 7 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 8 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 9 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 11 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 12 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 13 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 14 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 15 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 16 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 17 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 18 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in south east brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mortgage brokers in south east brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in south east brisbane AI visibility
Who leads AI visibility in mortgage brokers in South East Brisbane?
Hunter Galloway leads with 37.5% visibility and a composite score of 26.2, well ahead of the 4.4% category average. Loan Market and Mortgage Choice are the only other brands with any meaningful visibility.
Which brand is most cited by Google AI Mode in this category?
Mortgage Choice is the only brand with a non-zero citation rate, recorded at 50.0%, even though its visibility sits at just 12.5%. No other brand in the top twenty registers any citations.
What sources does Google AI Mode anchor on for South East Brisbane mortgage broker queries?
The top cited sources include google.com, reddit.com, facebook.com, m.yelp.com, and mortgagechoice.com.au, alongside smaller domains finfit.com.au and brisbanehomeloan.com.au. Social and review platforms feature prominently alongside broker-owned domains.
How concentrated is AI visibility across the twenty brands audited?
Four brands hold all measurable visibility, with the remaining sixteen all at 0.0%. The top brand, Hunter Galloway, alone accounts for 37.5% of visibility against a 4.4% category average.
Is high visibility the same as high citation in this category?
No. Hunter Galloway has the highest visibility at 37.5% but a 0.0% citation rate, while Mortgage Choice has lower visibility at 12.5% but the category's only non-zero citation rate of 50.0%.
Which brands have seen the largest AI visibility gains in this category?
Hunter Galloway, Loan Market, and Mortgage Choice are all listed as the biggest visibility risers, each moving from 0.0% to their current levels, suggesting the category itself is newly entering AI Mode coverage.