Mortgage brokers in South Brisbane: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in south brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving South Brisbane borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across South Brisbane. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 25, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Mortgage Choice leads the South Brisbane mortgage broker category with a visibility score of 37.5% and a composite score of 48.8, which is more than double the next closest brands. The category average visibility sits at just 4.4%, making Mortgage Choice's score roughly 8.5 times the average. This gap matters because 17 of the 20 tracked brands register zero visibility, meaning AI Mode is currently concentrating almost all category exposure in a very small cluster of names.
A sharp divergence between visibility and citation exists at rank 2 and rank 3. Lendi and Hunter Galloway each achieve 25.0% visibility but hold a citation rate of 0.0%, meaning Google AI Mode mentions them without linking or attributing a source back to their domains. Mortgage Choice, by contrast, pairs its 37.5% visibility with a 75.0% citation rate, suggesting it is both named and trusted as a reference source, while Lendi and Hunter Galloway appear as named brands only.
The top cited sources list shows Google AI Mode anchoring heavily on google.com itself and mortgagechoice.com.au, alongside third-party directories and community platforms such as reddit.com, brokerpages.com.au, and borro.com.au. The presence of linkedin.com and a Wix-hosted domain (dean2517.wixsite.com) in the citation set suggests the AI is drawing from a broad and inconsistent source pool. Established brand domains beyond Mortgage Choice are largely absent from cited sources, reinforcing why citation rates for ranks 2 through 20 are effectively zero.
Movers & shakers since last refresh
Biggest visibility risers
-
Mortgage Choice 0% → 38% · rank #0 → #1+38pp
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Lendi 0% → 25% · rank #0 → #2+25pp
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Hunter Galloway 0% → 25% · rank #0 → #3+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
mortgagechoice.com.au
|
38% | 75% | Google AI Mode |
Mortgage Choice holds a composite score of 48.8, with a 75.0% citation rate that no other brand in the top 5 comes close to matching, making it the only genuinely cited brand in this category. |
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| 2 |
lendi.com.au
|
25% | 0% | Google AI Mode |
Lendi reaches 25.0% visibility, nearly six times the 4.4% category average, but its 0.0% citation rate means Google AI Mode mentions it without ever linking back to lendi.com.au. |
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| 3 |
huntergalloway.com.au
|
25% | 0% | Google AI Mode |
Hunter Galloway matches Lendi at 25.0% visibility and also records 0.0% citations, placing it in a joint second tier that is visible to AI but treated as uncitable by Google AI Mode. |
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| 4 |
loanmarket.com.au
|
0% | 0% | Google AI Mode |
Loan Market records zero visibility and zero citations despite being a nationally recognised brand, indicating its domain currently has no footprint in Google AI Mode responses for this local category. |
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| 5 |
ybr.com.au
|
0% | 0% | Google AI Mode |
Yellow Brick Road sits at rank 5 with a composite score of 0.0, sharing that floor with 15 other tracked brands and contributing nothing to the category's AI citation or visibility pool. |
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| 6 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 7 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 8 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 9 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 11 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 12 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 13 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 14 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 15 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 16 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 17 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 18 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 19 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in south brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mortgage brokers in south brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in south brisbane AI visibility
Who leads AI visibility among mortgage brokers in South Brisbane?
Mortgage Choice leads with 37.5% visibility and a composite score of 48.8, far ahead of Lendi and Hunter Galloway who each sit at 25.0%. The remaining 17 brands in the audit register zero visibility.
Which brands are cited (not just mentioned) by Google AI Mode in this category?
Only Mortgage Choice records a citation rate above zero, at 75.0%. Lendi and Hunter Galloway are mentioned but carry a 0.0% citation rate, meaning no source links back to their domains.
What sources does Google AI Mode anchor on for South Brisbane mortgage broker queries?
The top cited sources include google.com, mortgagechoice.com.au, reddit.com, brokerpages.com.au, borro.com.au, linkedin.com, and greenfinancegroup.com.au. No other tracked brand domain appears in the cited sources list.
How concentrated is AI visibility in this category?
Visibility is extremely concentrated: three brands account for all measurable visibility while 17 brands score zero, and the category average visibility is just 4.4%.
Is there a difference between being visible and being cited in this category's AI results?
Yes. Lendi and Hunter Galloway achieve 25.0% visibility each but 0.0% citations, while Mortgage Choice pairs high visibility with a 75.0% citation rate, showing that mention and source attribution are distinct outcomes in Google AI Mode.
Which engine drives AI visibility for South Brisbane mortgage brokers?
All five ranked brands list Google AI Mode as their top engine, and the entire audit dataset is drawn from Google AI Mode, with no other engine contributing to the visibility or citation scores recorded.