Mortgage brokers in Redlands: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in redlands by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving Redlands borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across the Redlands Coast and greater south-east Queensland catchment. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 29, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Lendi is the only brand in this category with any measurable AI visibility, recording 37.5% visibility and a composite score of 26.2 against a category average of just 1.9%. Every other brand in the top 10, including Aussie, Mortgage Choice, and Loan Market, sits at exactly 0.0% on all metrics. This gap is not marginal. Lendi accounts for virtually all category presence in Google AI Mode, meaning 19 of 20 tracked brands have no meaningful footprint in AI-generated responses for Redlands mortgage broker queries.
The visibility-to-citation divergence here is stark and unusual. Lendi holds 37.5% visibility but a 0.0% citation rate, meaning Google AI Mode surfaces Lendi by name in responses without linking back to lendi.com.au as a cited source. The category average citation rate is also 0.0%, so no brand earns a direct link from AI responses. Being named without being cited limits referral value, and the pattern holds uniformly across all 20 brands regardless of their visibility score.
The top cited sources for this category are google.com, m.yelp.com, zillow.com, realtor.com, and reddit.com, none of which are Australian mortgage broker domains. Branches.guildmortgage.com, money.com, and lendia.com also appear, all US-based properties. This suggests Google AI Mode is anchoring its responses for Redlands mortgage broker queries on third-party directory and review platforms, not on the brokers' own websites, which helps explain why even the category leader Lendi achieves zero citations despite holding the top visibility rank.
Movers & shakers since last refresh
Biggest visibility risers
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Lendi 0% → 38% · rank #0 → #1+38pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
lendi.com.au
|
38% | 0% | Google AI Mode |
Lendi is the sole brand with any AI visibility at 37.5%, scoring 26.2 composite versus a category average of 1.9%, but earns zero citations from Google AI Mode. |
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| 2 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Aussie holds rank 2 by prior signals but records 0.0% visibility, 0.0% citation, and a composite score of 0.0, identical to ranks 3 through 20. |
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| 3 |
mortgagechoice.com.au
|
0% | 0% | Google AI Mode |
Mortgage Choice sits at rank 3 with a composite score of 0.0 and zero visibility, indistinguishable in AI performance from every brand ranked below it. |
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| 4 |
loanmarket.com.au
|
0% | 0% | Google AI Mode |
Loan Market records 0.0% visibility and 0.0% citation, matching the floor performance shared by 18 of the 20 brands tracked in this category. |
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| 5 |
ybr.com.au
|
0% | 0% | Google AI Mode |
Yellow Brick Road posts a composite score of 0.0 and no AI visibility, placing it level with all ranked peers outside the top position held by Lendi. |
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| 6 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 7 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 8 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 9 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 11 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 12 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 13 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 14 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 15 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 16 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 17 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 18 |
huntergalloway.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in redlands, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own mortgage brokers in redlands brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in redlands AI visibility
Who leads AI visibility in the Mortgage brokers in Redlands category?
Lendi leads with 37.5% visibility and a composite score of 26.2. No other brand in the 20-brand tracked set records any visibility at all.
Why does Lendi have visibility but zero citations in Google AI Mode?
Lendi is named in AI-generated responses but its domain lendi.com.au is not returned as a cited source link, a pattern that holds across all 20 brands in the category.
What sources does Google AI Mode cite most for Redlands mortgage broker research?
The top cited sources include google.com, m.yelp.com, zillow.com, realtor.com, and reddit.com, all third-party directories or forums rather than Australian broker websites.
How concentrated is AI visibility in this category?
Visibility is almost entirely concentrated in one brand. Lendi holds 37.5% versus a category average of 1.9%, while 19 of 20 brands sit at exactly 0.0%.
Are any local or specialist Redlands brokers gaining AI visibility?
No. Brands such as Nectar Mortgages, Shore Financial, and Astute Financial all record 0.0% visibility and 0.0% citation, alongside the larger national brands outside Lendi.
Has any brand's AI visibility changed recently in this category?
Lendi is the only brand flagged as a visibility riser, jumping from 0.0% to 37.5% in the current audit period. No brands are recorded as visibility fallers.