AEO for mortgage brokers in Perth: AI search visibility ranking
How AI search engines rank mortgage brokers in Perth by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving Perth borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across the metro. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about mortgage brokers in Perth, AI engines frequently highlight Loan Market as the top choice. Loan Market appears in 37.5% of AI engine answers and is cited in 50% of cases. Mortgage Choice and Lendi are also prominently mentioned, making them contenders worth considering for those evaluating their options.
The rankings reflect data pulled from top-cited sources like Google, Reddit, and Canstar. These platforms, often featuring user reviews and expert opinions, provide comprehensive insights into brand performance. Mortgage Choice's own website also stands out as a key citation, showcasing the value of firsthand information in shaping AI-generated responses.
For buyers evaluating this list, consider factors that AI engines value, such as recent reviews and third-party validation. Look for brands with strong topical authority in mortgage broking. Checking recent customer feedback on aggregators or review sites could provide valuable insights into brand reliability and customer satisfaction.
At a glance
What we observed in this category
Loan Market and Mortgage Choice share the top composite score of 41.2, each posting 37.5% visibility and 50.0% citation rates against a category average visibility of just 5.6%. That gap is substantial: the two leaders are running at roughly 6.7 times the category average visibility, while every brand ranked 4 through 20 holds a composite score of zero. The concentration of AI presence in three brands out of twenty signals a winner-takes-most dynamic in this category.
Lendi sits in third place with 37.5% visibility, matching Loan Market and Mortgage Choice on that metric exactly, but its citation rate is 0.0% compared to 50.0% for both rivals. This means Google AI Mode surfaces Lendi by name in responses but does not anchor it as a trusted source with a direct link or citation. That visibility-without-citation gap gives Lendi a composite score of 26.2, a full 15 points below the two leaders, illustrating how being named and being cited are meaningfully different outcomes.
The cited sources list shows Google AI Mode is drawing on third-party review and comparison platforms (reddit.com, canstar.com.au, yelp.com) alongside brand-owned domains (mortgagechoice.com.au, broker.loanmarket.com.au). Two Perth-specific domains, perthmortgagespecialist.com.au and perthbroker.com.au, also appear as cited sources, suggesting the engine blends national franchise brands with local specialist sites when constructing answers about Perth mortgage brokers.
Movers & shakers since last refresh
Biggest visibility risers
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Mortgage Choice 25% → 38% · rank #2 → #2+12pp
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Lendi 25% → 38% · rank #3 → #3+12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
loanmarket.com.au
|
38% | 50% | Google AI Mode |
Loan Market ties for the highest composite score of 41.2, with both visibility at 37.5% and citation rate at 50.0% sitting well above the category averages of 5.6% and 5.0% respectively. |
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| 2 |
mortgagechoice.com.au
|
38% | 50% | Google AI Mode |
Mortgage Choice matches Loan Market exactly on all three key metrics (composite 41.2, visibility 37.5%, citation 50.0%) and is the only brand whose own domain appears directly in the top cited sources list. |
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| 3 |
lendi.com.au
|
38% | 0% | Google AI Mode |
Lendi reaches 37.5% visibility, equal to the two leaders, but its 0.0% citation rate pulls its composite score to 26.2, a 15-point deficit versus Loan Market and Mortgage Choice. |
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| 4 |
ybr.com.au
|
0% | 0% | Google AI Mode |
Yellow Brick Road scores zero across all three metrics, meaning Google AI Mode neither names nor cites it in any tracked Perth mortgage broker query despite being a nationally recognised brand. |
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| 5 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
Nectar Mortgages also holds a composite score of 0.0, with no recorded visibility or citation, indicating no measurable presence in Google AI Mode responses for this category. |
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| 6 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 7 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 8 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 9 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 10 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 11 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 12 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 13 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 14 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 15 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 16 |
huntergalloway.com.au
|
0% | 0% | Google AI Mode |
| 17 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 18 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
| 19 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in Perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own mortgage brokers in Perth brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for mortgage brokers in Perth
Who leads AI visibility among Perth mortgage brokers?
Loan Market and Mortgage Choice share the top position, each with 37.5% visibility, 50.0% citation rate, and a composite score of 41.2 in Google AI Mode.
How concentrated is AI visibility in this category?
Only 3 of the 20 tracked brands register any visibility at all, with the top two running at roughly 6.7 times the category average visibility of 5.6%.
What sources does Google AI Mode cite most for Perth mortgage broker research?
The top cited sources include google.com, reddit.com, canstar.com.au, and yelp.com, alongside brand-owned domains for Mortgage Choice and Loan Market, plus two local Perth broker sites.
Which brands gained the most visibility in the latest period?
Mortgage Choice and Lendi were the biggest risers, both growing visibility by 12.5 percentage points from 25.0% to 37.5%, though only Mortgage Choice also gained 12.5 points in citation rate.
Can a brand have high visibility in AI Mode but low citation?
Yes. Lendi matches the leaders at 37.5% visibility but holds a 0.0% citation rate, showing that Google AI Mode names the brand in responses without linking to it as a source.
Do local Perth-specific brokers appear in AI citations for this category?
Yes. Both perthmortgagespecialist.com.au and perthbroker.com.au appear in the top cited sources list, alongside national franchise brands and third-party comparison platforms.