Mortgage brokers in Perth: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in perth by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving Perth borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across the metro. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about mortgage brokers in Perth, AI engines prominently identify Loan Market as the leader, highlighting it in 37.5% of responses. Other top brands mentioned include Mortgage Choice and Lendi. Loan Market's significant visibility reflects not only the brand's presence but also its reputation among AI-generated recommendations.
The rankings primarily derive from a mix of top cited sources, including Google, the Loan Market's own website, and aggregator sites like best10mortgagebrokers.com.au. These platforms provide a combination of brand information and customer reviews, influencing AI engines to favor certain brands due to their frequent mentions and perceived reliability.
For buyers exploring options on this list, it's crucial to focus on recent reviews and testimonials, as AI engines give weight to current customer experiences. Third-party validation and consistent topical authority in mortgage brokerage can be essential factors in determining which brand aligns best with individual needs.
At a glance
What we observed in this category
Loan Market leads the Perth mortgage broker category with a visibility score of 37.5%, sitting 8.5 times above the category average of 4.4%. This is a meaningful gap because only three brands (Loan Market, Mortgage Choice, and Lendi) register any AI visibility at all across the 20 brands audited. The remaining 17 brands, including well-known names like Aussie and Home Loan Experts, score 0.0% on both visibility and citation, making the top of this category extremely concentrated.
A notable divergence appears between being named by the AI and being cited as a source. Mortgage Choice has a citation rate of 37.5% despite its visibility dropping to 25.0%, meaning Google AI Mode references its domain as a source more often than it surfaces the brand by name in responses. Lendi presents the opposite pattern, appearing in 25.0% of responses but receiving zero citations, suggesting it is mentioned by name without its domain being used as a supporting source.
The top cited sources in this category include broker.loanmarket.com.au and mortgagechoice.com.au, confirming that Google AI Mode anchors heavily on the two largest franchise network domains. Third-party and aggregator sites such as best10mortgagebrokers.com.au, mortgagebroker.com.au, and wealthyyou.com.au also appear in the citation list, indicating the AI draws on directory and review-style content alongside brand-owned domains when constructing answers about Perth mortgage brokers.
Movers & shakers since last refresh
Biggest visibility risers
-
Loan Market 12% → 38% · rank #2 → #1+25pp
-
Lendi 0% → 25% · rank #5 → #3+25pp
Biggest visibility fallers
-
Mortgage Choice 50% → 25% · rank #1 → #2-25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
loanmarket.com.au
|
38% | 38% | Google AI Mode |
Loan Market leads with a 37.5% visibility score, more than 8 times the 4.4% category average, and recently rose from rank 2 after a 25-point visibility gain. |
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| 2 |
mortgagechoice.com.au
|
25% | 38% | Google AI Mode |
Mortgage Choice holds rank 2 with 25.0% visibility but its citation rate of 37.5% actually exceeds Loan Market's, despite falling 25 points in visibility from the prior period. |
||||
| 3 |
lendi.com.au
|
25% | 0% | Google AI Mode |
Lendi reaches 25.0% visibility after rising from 0.0%, yet its 0.0% citation rate is the sharpest visibility-to-citation divergence among any brand in the top five. |
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| 4 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
Home Loan Experts registers 0.0% on both visibility and citation despite holding rank 4, indicating traditional brand ranking does not translate into AI Mode presence here. |
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| 5 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Aussie scores 0.0% on both metrics, meaning a nationally recognised broker brand holds no measurable presence in Google AI Mode responses for the Perth category. |
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| 6 |
ybr.com.au
|
0% | 0% | Google AI Mode |
| 7 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 8 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 9 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 11 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 12 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 13 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 14 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 15 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 16 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 17 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 18 |
huntergalloway.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own mortgage brokers in perth brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in perth AI visibility
Who leads AI visibility in the Perth mortgage broker category?
Loan Market leads with a visibility score of 37.5%, up from 12.5% in the prior period. It is the only brand whose visibility and citation scores are exactly equal at 37.5%.
How concentrated is AI visibility across the 20 brands audited?
Only 3 of the 20 brands register any visibility at all, with the remaining 17 scoring 0.0%. The category average visibility sits at just 4.4%, reflecting extreme concentration at the top.
Which brand has the biggest gap between citation rate and visibility?
Mortgage Choice has a citation rate of 37.5% against a visibility of 25.0%, meaning it is cited as a source more often than it is named in AI responses. Lendi shows the reverse, with 25.0% visibility and 0.0% citations.
What sources does Google AI Mode cite most for Perth mortgage broker research?
The most prominent cited sources include broker.loanmarket.com.au, mortgagechoice.com.au, and third-party directories such as best10mortgagebrokers.com.au and mortgagebroker.com.au. The AI combines brand-owned domains with aggregator and review-style sites.
Which brand showed the largest positive movement in AI visibility?
Both Loan Market and Lendi gained 25.0 visibility points in the most recent period. Loan Market moved from rank 2 to rank 1, while Lendi moved from rank 5 to rank 3.
Did any top-ranked brand lose AI visibility recently?
Mortgage Choice fell from rank 1 to rank 2 after losing 25.0 visibility points, dropping from 50.0% to 25.0%. Despite this, its citation rate actually increased by 12.5 points in the same period.