Mortgage brokers in Perth: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in perth by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving Perth borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across the metro. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 10, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Mortgage Choice leads the Perth mortgage broker category with a visibility score of 50.0%, against a category average of just 3.1%. That gap is significant: no other brand comes close, with second-placed Loan Market sitting at 12.5% visibility. A composite score of 42.5 for Mortgage Choice versus 16.2 for Loan Market confirms the lead is not marginal. Fifteen of the 20 tracked brands recorded zero visibility, meaning AI responses in this category are effectively built around one or two names.
Visibility and citation do not move in lockstep here. Home Loan Experts holds a 12.5% citation rate despite recording 0.0% visibility, meaning Google AI Mode references the brand in source links but does not describe or name it in generated answers. Loan Market shows the reverse skew: equal citation (25.0%) to Mortgage Choice but less than half the visibility. This split suggests the AI treats citation and brand mention as distinct signals, not interchangeable ones.
Google AI Mode is the sole engine recorded across all 20 brands, so cross-engine comparison is not possible from this data. The top cited sources lean heavily on aggregator and directory domains, including best10mortgagebrokers.com.au, brokerpages.com.au, and perthmortgagespecialist.com.au, alongside mortgagebroker.com.au and osinskifinance.com.au. The presence of google.com at the top of cited sources suggests AI Mode is looping back to Google-owned surfaces as a primary anchor for this local finance category.
Movers & shakers since last refresh
Biggest visibility risers
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Mortgage Choice 0% → 50% · rank #0 → #1+50pp
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Loan Market 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
mortgagechoice.com.au
|
50% | 25% | Google AI Mode |
Mortgage Choice dominates with 50.0% visibility and a composite score of 42.5, more than 16 times the 3.1% category average, making it the only brand with strong named presence in AI answers. |
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| 2 |
loanmarket.com.au
|
12% | 25% | Google AI Mode |
Loan Market matches Mortgage Choice on citation rate (25.0%) but trails sharply on visibility at 12.5%, suggesting it is sourced but not consistently named in AI-generated descriptions. |
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| 3 |
homeloanexperts.com.au
|
0% | 12% | Google AI Mode |
Home Loan Experts records 0.0% visibility yet holds a 12.5% citation rate, placing it in an unusual position where it is referenced by the AI without being surfaced in narrative answers. |
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| 4 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Aussie records 0.0% on both visibility and citation, a notable result for a nationally recognised brand, indicating no measurable presence in Google AI Mode responses for this Perth-specific query set. |
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| 5 |
lendi.com.au
|
0% | 0% | Google AI Mode |
Lendi also scores 0.0% on all metrics, matching Aussie at the bottom of the top-5 group and sitting 3.1 percentage points below the category average on both visibility and citation. |
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| 6 |
ybr.com.au
|
0% | 0% | Google AI Mode |
| 7 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 8 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 9 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 11 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 12 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 13 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 14 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 15 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 16 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 17 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 18 |
huntergalloway.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mortgage brokers in perth brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in perth AI visibility
Who leads AI visibility in the Perth mortgage broker category?
Mortgage Choice leads with 50.0% visibility and a composite score of 42.5, far ahead of second-placed Loan Market at 12.5% visibility. The category average is just 3.1%, which makes the gap between Mortgage Choice and the rest of the field very wide.
What sources does Google AI Mode cite most for Perth mortgage broker queries?
The top cited sources include google.com, perthmortgagespecialist.com.au, best10mortgagebrokers.com.au, brokerpages.com.au, and mortgagebroker.com.au, with aggregator and directory sites featuring prominently alongside google.com itself.
Can a brand be cited by AI without appearing in AI-generated answers?
Yes. Home Loan Experts has a 12.5% citation rate but 0.0% visibility, showing that Google AI Mode can reference a domain as a source without naming the brand in the generated text.
How concentrated is AI visibility across the 20 tracked Perth mortgage broker brands?
Extremely concentrated: only 3 of the 20 brands record any visibility or citation above zero, and Mortgage Choice alone accounts for 50.0% visibility against a category average of 3.1%.
Which engine drives AI visibility for Perth mortgage brokers in this dataset?
Google AI Mode is the only engine recorded across all 20 brands in this audit, so all visibility and citation figures are attributable solely to Google AI Mode.
Are any major national brands absent from AI responses in this Perth category?
Aussie and Lendi both record 0.0% on visibility and citation despite being nationally recognised brands, indicating no measurable presence in Google AI Mode answers for this local query set.