Mortgage brokers in Northern Melbourne: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in northern melbourne by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving Northern Melbourne borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across Northern Melbourne. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 28, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Mortgage Choice dominates this category with a visibility score of 50.0% and a citation score of 50.0%, producing a composite score of 50.0 against a category average visibility of just 5.6%. That gap is substantial. The next closest brand, Lendi, sits at 25.0% visibility, meaning Mortgage Choice is twice as visible as its nearest competitor. Fifteen of the twenty tracked brands score zero on both visibility and citation, confirming that AI attention in this category is concentrated in a very small number of brands.
Lendi presents the clearest divergence between being named and being trusted. It achieves 25.0% visibility but 0.0% citation, meaning Google AI Mode mentions it without linking to it as a source. Aussie shows the same pattern at 12.5% visibility and 0.0% citation. By contrast, Loan Market and Axton Finance both score 12.5% on visibility and 12.5% on citation, indicating the AI treats them as citable sources rather than just named references. This named-versus-cited split is a meaningful distinction in this dataset.
All five active brands share Google AI Mode as their top engine, confirming this audit is anchored entirely on that single surface. The top cited sources list includes mortgagechoice.com.au and axtonfinance.com.au directly, confirming those two brand domains are being pulled as reference material. Third-party sources such as mpamag.com, facebook.com, youtube.com, and brokerssupport.com.au also appear, suggesting the AI is supplementing brand content with industry trade media and social platforms when constructing responses in this category.
Movers & shakers since last refresh
Biggest visibility risers
-
Mortgage Choice 0% → 50% · rank #0 → #1+50pp
-
Lendi 0% → 25% · rank #0 → #2+25pp
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Loan Market 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
mortgagechoice.com.au
|
50% | 50% | Google AI Mode |
Mortgage Choice leads all 20 tracked brands with a composite score of 50.0, nearly three times higher than second-ranked Lendi at 17.5, and its domain appears directly in the top cited sources list. |
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| 2 |
lendi.com.au
|
25% | 0% | Google AI Mode |
Lendi reaches 25.0% visibility, well above the 5.6% category average, but its 0.0% citation rate means Google AI Mode names it without ever linking to lendi.com.au as a source. |
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| 3 |
loanmarket.com.au
|
12% | 12% | Google AI Mode |
Loan Market matches Axton Finance exactly at 12.5% visibility and 12.5% citation, placing both brands in a tied third position with a composite score of 12.5. |
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| 4 |
axtonfinance.com.au
|
12% | 12% | Google AI Mode |
Axton Finance is the only smaller or independent-style brand in the top five whose domain appears directly in the top cited sources list alongside the category leader Mortgage Choice. |
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| 5 |
aussie.com.au
|
12% | 0% | Google AI Mode |
Aussie achieves 12.5% visibility but records 0.0% citation, mirroring Lendi's named-but-not-cited pattern and resulting in the lowest composite score of the five active brands at 8.8. |
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| 6 |
ybr.com.au
|
0% | 0% | Google AI Mode |
| 7 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 8 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 9 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 11 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 12 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 13 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 14 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 15 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 16 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 17 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 18 |
huntergalloway.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in northern melbourne, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mortgage brokers in northern melbourne brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in northern melbourne AI visibility
Who leads AI visibility among mortgage brokers in Northern Melbourne?
Mortgage Choice leads with a visibility score of 50.0% and a composite score of 50.0, which is roughly nine times the category average visibility of 5.6%. No other brand comes close to that margin.
What is the typical AI visibility level for brands in this category?
The average visibility across all 20 tracked brands is 5.6% and the average citation rate is 3.8%, with 15 of the 20 brands scoring zero on both metrics.
Which brands are named by AI but not cited as sources?
Lendi (25.0% visibility, 0.0% citation) and Aussie (12.5% visibility, 0.0% citation) are both mentioned in AI responses but receive no citation links, unlike Loan Market and Axton Finance which are cited at the same rate as their visibility.
What sources does Google AI Mode anchor on for mortgage broker research in Northern Melbourne?
The top cited sources include mortgagechoice.com.au and axtonfinance.com.au as brand domains, alongside third-party sources such as mpamag.com, facebook.com, youtube.com, and brokerssupport.com.au.
Is AI visibility in this category spread across multiple search engines?
No. Every brand in the top 10 lists Google AI Mode as its top engine, meaning all measured visibility and citation activity in this audit is concentrated on that single surface.
How large is the gap between the top brand and the rest of the category?
Mortgage Choice at 50.0% composite score is more than twice the score of second-ranked Lendi at 17.5, and four times the score of the joint third-ranked brands Loan Market and Axton Finance at 12.5 each.