Mortgage brokers in North Brisbane: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in north brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving North Brisbane borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across North Brisbane. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 24, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Mortgage Choice leads the category with a composite score of 36.2, holding 25.0% visibility and a 62.5% citation rate. Hunter Galloway sits just behind at 33.8 composite, but with higher visibility at 37.5% and a much lower citation rate of 25.0%. The gap between first and third place is stark: Lendi and Resolve Finance both score 8.8 composite, and every brand from rank six onward scores zero. This concentration means two brands effectively own the AI conversation in North Brisbane mortgage brokering.
Hunter Galloway is named more often than any other brand at 37.5% visibility, yet Mortgage Choice is cited far more frequently at 62.5% citation versus Hunter Galloway's 25.0%. This divergence shows that appearing in AI responses and being trusted enough to anchor a source link are distinct outcomes. Loan Market presents the sharpest version of this split: zero visibility but a 12.5% citation rate, meaning the AI references its domain as a source without surfacing the brand by name in answers.
All top brands share Google AI Mode as their primary engine, confirming the audit data reflects a single-engine landscape with no meaningful cross-engine distribution to analyse. Among the top cited sources, both mortgagechoice.com.au and huntergalloway.com.au appear directly, alongside third-party platforms including reddit.com, m.yelp.com, google.com, and smaller broker sites such as kellybrothersfinance.com.au, inovayt.com.au, and borro.com.au. The presence of those smaller domains suggests Google AI Mode is drawing on review and directory content to construct its responses.
Movers & shakers since last refresh
Biggest visibility risers
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Hunter Galloway 0% → 38% · rank #0 → #2+38pp
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Mortgage Choice 0% → 25% · rank #0 → #1+25pp
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Lendi 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
mortgagechoice.com.au
|
25% | 62% | Google AI Mode |
Mortgage Choice leads on composite score (36.2) with the highest citation rate in the category at 62.5%, more than double its nearest rival Hunter Galloway. |
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| 2 |
huntergalloway.com.au
|
38% | 25% | Google AI Mode |
Hunter Galloway holds the highest raw visibility in the category at 37.5%, yet its 25.0% citation rate trails Mortgage Choice by 37.5 percentage points, revealing a named-but-not-trusted gap. |
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| 3 |
lendi.com.au
|
12% | 0% | Google AI Mode |
Lendi reaches 12.5% visibility but records a 0.0% citation rate, matching Resolve Finance exactly and placing both brands well below the two leaders on every metric. |
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| 4 |
resolvefinance.com.au
|
12% | 0% | Google AI Mode |
Resolve Finance mirrors Lendi with identical visibility (12.5%) and citation (0.0%) scores, suggesting similar AI treatment despite the two brands operating under different models. |
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| 5 |
loanmarket.com.au
|
0% | 12% | Google AI Mode |
Loan Market is the only brand with zero visibility but a positive citation rate (12.5%), indicating its domain appears as a cited source without the brand being named in AI responses. |
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| 6 |
aussie.com.au
|
0% | 0% | Google AI Mode |
| 7 |
ybr.com.au
|
0% | 0% | Google AI Mode |
| 8 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 9 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 10 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 11 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 12 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 13 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 14 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 15 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 16 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 17 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 18 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in north brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mortgage brokers in north brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in north brisbane AI visibility
Who leads AI visibility in the mortgage brokers in North Brisbane category?
Mortgage Choice leads on composite score at 36.2, driven by a 62.5% citation rate. Hunter Galloway leads on raw visibility at 37.5% but ranks second overall.
What is the average visibility and citation rate for this category?
The category average visibility is 4.4% and the average citation rate is 5.0%, reflecting heavy concentration at the top with most brands scoring zero on both metrics.
Which brands appear in AI answers but are not cited as sources?
Lendi and Resolve Finance both have 12.5% visibility but 0.0% citation rates, meaning Google AI Mode names them in responses without linking to their domains as sources.
What sources does Google AI Mode cite most for North Brisbane mortgage broker research?
The top cited sources include google.com, mortgagechoice.com.au, reddit.com, huntergalloway.com.au, and several smaller broker sites such as kellybrothersfinance.com.au and borro.com.au.
Is there a brand that gets cited without appearing in AI answers?
Yes. Loan Market has a 12.5% citation rate but 0.0% visibility, indicating its domain is used as a reference source by Google AI Mode without the brand being surfaced by name.
How concentrated is AI visibility across the 20 brands in this category?
Extremely concentrated. Only five of the 20 brands register any score above zero, and the top two brands (Mortgage Choice and Hunter Galloway) account for the vast majority of composite score in the category.