Mortgage brokers in Logan: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in logan by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving Logan borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across the Logan region. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Lendi holds a commanding position in this category with a visibility score of 62.5%, against a category average of just 3.1%. That gap is substantial: Lendi accounts for virtually all measurable AI visibility in the Logan mortgage broker space, while every other tracked brand, including Aussie, Mortgage Choice, Loan Market, and Yellow Brick Road, registers 0.0% visibility. The concentration of presence in a single brand at this early stage of AI Mode adoption makes the landscape unusually lopsided.
Despite Lendi's high visibility, its citation rate is 0.0%, matching every other brand in the category. This creates a clear divergence between being named (surface-level visibility) and being cited as a trusted source. No brand in this category is earning direct source citations from Google AI Mode. Lendi is appearing in AI-generated answers but its domain is not being pulled as a reference link, which suggests it is named but not anchored as an authoritative source.
The top cited sources logged for this category include google.com, saferate.com, youtube.com, familyfirstloan.com, and loganfinance.com. None of these are the primary domains of the 20 tracked brands. This pattern suggests Google AI Mode is drawing on third-party aggregators, review platforms, and local or niche finance sites rather than the broker brands' own websites, indicating a structural gap between brand presence and source authority in this category.
Movers & shakers since last refresh
Biggest visibility risers
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Lendi 0% → 62% · rank #0 → #1+62pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
lendi.com.au
|
62% | 0% | Google AI Mode |
Lendi leads with 62.5% visibility, more than 20 times the 3.1% category average, but holds a 0.0% citation rate, the same floor as all competitors. |
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| 2 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Aussie sits at rank 2 by composite scoring methodology but records 0.0% visibility and 0.0% citation, meaning it holds no measurable presence in Google AI Mode responses. |
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| 3 |
mortgagechoice.com.au
|
0% | 0% | Google AI Mode |
Mortgage Choice records 0.0% visibility and a composite score of 0.0, placing it statistically identical to ranks 4 through 20 in this AI visibility audit. |
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| 4 |
loanmarket.com.au
|
0% | 0% | Google AI Mode |
Loan Market shows no visibility or citation activity in this category, matching the zero baseline shared by 19 of the 20 brands audited across Google AI Mode. |
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| 5 |
ybr.com.au
|
0% | 0% | Google AI Mode |
Yellow Brick Road registers 0.0% visibility and 0.0% citation, offering no differentiation from the majority of brands clustered at the bottom of this category's AI landscape. |
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| 6 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 7 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 8 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 9 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 11 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 12 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 13 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 14 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 15 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 16 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 17 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 18 |
huntergalloway.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in logan, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mortgage brokers in logan brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in logan AI visibility
Who leads AI visibility among mortgage brokers in Logan?
Lendi leads with 62.5% visibility, the only brand in the category with a non-zero score. Every other tracked brand sits at 0.0%.
What is the average AI visibility for mortgage brokers in Logan?
The category average visibility is 3.1%, heavily skewed upward by Lendi's 62.5% score, with 19 of 20 brands contributing nothing to that average.
Which brands are earning citations from Google AI Mode in this category?
No brands are earning citations. The average citation rate across all 20 tracked brands is 0.0%, including Lendi despite its high visibility score.
What sources is Google AI Mode anchoring on for Logan mortgage broker queries?
The top cited sources include google.com, saferate.com, youtube.com, familyfirstloan.com, and loganfinance.com, none of which are the primary domains of the 20 tracked broker brands.
Has any brand shown significant recent movement in AI visibility for this category?
Lendi is the only brand flagged as a visibility riser, moving from 0.0% to 62.5% visibility in the current audit period, a delta of 62.5 percentage points.
Is there a gap between being named and being cited in this category?
Yes. Lendi appears in AI-generated answers at 62.5% visibility but holds a 0.0% citation rate, showing it is referenced by name without its domain being used as a source link.