Mortgage brokers in Logan: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in logan by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving Logan borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across the Logan region. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about mortgage brokers in Logan, Lendi emerges as the leader, with 25% visibility in AI-engine responses. Other notable brands include Mortgage Choice and Aussie, which are frequently mentioned as well. If you're considering visibility as a factor in choice, Lendi appears consistently as the go-to recommendation among AI-driven insights.
The rankings reflect the sources AI engines pull from. Leading resources such as Google.com, MortgageChoice.com.au, and Saferate.com contribute significantly to the visibility of brands. Many of these are aggregator and review sites, suggesting that third-party reviews and domain authority strongly influence the brand prominence buyers encounter.
For buyers, this highlights the importance of third-party validation when selecting a mortgage broker. Browsing through recent reviews and considering the topical authority demonstrated by each brand in the specific subcategory are crucial factors. AI engines tend to value up-to-date reviews and credible third-party insights, so prioritize these aspects when evaluating your options.
At a glance
What we observed in this category
Lendi holds the top rank in the 'Mortgage brokers in Logan' category with a visibility score of 25.0%, far above the category average of 1.2%, and a composite score of 17.5. However, Lendi's visibility has fallen sharply, dropping from 62.5% to 25.0%, a delta of -37.5 percentage points. No other brand recorded any visibility at all, meaning the gap between first place and the rest of the field is absolute, not gradual. This concentration at the top is a notable structural feature of this category.
Mortgage Choice presents the clearest divergence between visibility and citation in this dataset. It holds zero visibility yet records a citation rate of 50.0%, the highest in the category, giving it a composite score of 15.0. This means Google AI Mode references Mortgage Choice as a trusted source without consistently surfacing it in named brand responses. Lendi shows the inverse pattern, appearing by name with 25.0% visibility but earning zero citations, suggesting AI mentions it descriptively rather than linking out to it.
Google AI Mode is the dominant engine across all 20 brands in this audit, with every brand listing it as their top engine. The top cited sources include mortgagechoice.com.au and third-party platforms such as saferate.com, m.yelp.com, zillow.com, realtor.com, nerdwallet.com, and zestmortgagesolutions.com.au. The presence of US-based platforms like zillow.com and realtor.com among cited sources for an Australian local category suggests the AI is drawing on a broad, cross-market reference pool rather than anchoring purely on local or category-specific Australian sources.
Movers & shakers since last refresh
Biggest visibility fallers
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Lendi 62% → 25% · rank #1 → #1-38pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
lendi.com.au
|
25% | 0% | Google AI Mode |
Lendi leads with 25.0% visibility, more than 20 times the category average, but holds a 0.0% citation rate and has lost 37.5 visibility points since the prior period. |
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| 2 |
mortgagechoice.com.au
|
0% | 50% | Google AI Mode |
Mortgage Choice records zero visibility yet a 50.0% citation rate, the highest in the category, making it the most cited but least named brand in AI responses. |
||||
| 3 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Aussie holds rank 3 despite posting 0.0% on both visibility and citation, suggesting positional rank alone does not reflect active AI presence in this category. |
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| 4 |
loanmarket.com.au
|
0% | 0% | Google AI Mode |
Loan Market sits at rank 4 with a composite score of 0.0, matching Aussie and all lower-ranked brands, indicating no measurable AI visibility or citation activity. |
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| 5 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
MoneyQuest ranks 5th but shares a composite score of 0.0 with every brand from rank 3 to rank 10, reflecting a near-total absence from Google AI Mode responses. |
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| 6 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 7 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 8 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 9 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 11 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 12 |
ybr.com.au
|
0% | 0% | Google AI Mode |
| 13 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 14 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 15 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 16 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 17 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 18 |
huntergalloway.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in logan, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own mortgage brokers in logan brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in logan AI visibility
Who leads AI visibility in the 'Mortgage brokers in Logan' category?
Lendi leads with 25.0% visibility and a composite score of 17.5, the only brand with any measurable AI visibility in this category. Every other brand records 0.0% visibility.
Which brand is cited most often by Google AI Mode for mortgage brokers in Logan?
Mortgage Choice holds the highest citation rate at 50.0%, despite recording zero visibility, making it the most referenced but least named brand in AI-generated responses.
What sources does Google AI Mode anchor on most when responding to mortgage broker queries in Logan?
The top cited sources include mortgagechoice.com.au, saferate.com, and m.yelp.com, alongside US-based platforms such as zillow.com, realtor.com, and nerdwallet.com.
Is Lendi's AI visibility in this category growing or declining?
Lendi's visibility has fallen sharply, dropping from 62.5% to 25.0%, a decline of 37.5 percentage points, making it the biggest visibility faller in the current audit period.
How concentrated is AI visibility across the 20 brands in this category?
Visibility is highly concentrated: only Lendi records any visibility at all, while 18 of the 20 brands post 0.0% visibility against a category average of just 1.2%.
Can a brand have a meaningful composite score without visibility or citations?
No, based on this data: every brand with 0.0% on both visibility and citation also posts a composite score of 0.0, as seen with Aussie, Loan Market, and MoneyQuest.