Mortgage brokers in East Brisbane: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in east brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving East Brisbane borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across Brisbane's eastern suburbs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 25, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Mortgage Choice leads the East Brisbane mortgage broker category with a composite score of 53.8, well above the category average visibility of 8.1%. Its citation rate of 62.5% is the only non-zero citation figure among all 20 tracked brands, which means the gap between rank one and rank two is not just a visibility gap but a trust signal gap. Hunter Galloway matches Mortgage Choice on raw visibility at 50% but records zero citations, making the effective competitive distance between them larger than the headline numbers suggest.
The divergence between visibility and citation is stark across this category. Hunter Galloway and Loan Market both appear in AI responses but receive zero citations, meaning Google AI Mode names them without linking to or sourcing their domains. Only Mortgage Choice converts visibility into cited trust, with a citation rate of 62.5% against a category average of just 3.1%. This pattern indicates AI mentions brands drawn from training data or aggregator listings rather than from crawled, cited source pages for most players.
Google AI Mode is the dominant engine across all 20 brands, with no other engine appearing as a top engine for any brand in the dataset. The cited source list anchors heavily on third-party and aggregator domains, including canstar.com.au, reddit.com, and google.com itself, alongside mortgagechoice.com.au as the only brand domain with meaningful citation presence. Smaller local domains such as brisbanehomeloan.com.au, stanfordfinancial.com.au, swbrokerage.com.au, and finfit.com.au appear in the cited sources list despite not ranking in the top 10 brands by visibility.
Movers & shakers since last refresh
Biggest visibility fallers
-
Mortgage Choice 75% → 50% · rank #1 → #1-25pp
-
Lendi 50% → 25% · rank #3 → #4-25pp
-
Loan Market 50% → 38% · rank #2 → #3-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
mortgagechoice.com.au
|
50% | 62% | Google AI Mode |
Mortgage Choice holds the only non-zero citation rate in the category at 62.5%, and its composite score of 53.8 is more than 18 points clear of rank two Hunter Galloway. |
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| 2 |
huntergalloway.com.au
|
50% | 0% | Google AI Mode |
Hunter Galloway matches Mortgage Choice on visibility at 50% but records zero citations, producing a composite score of 35.0 that reflects named presence without any sourced trust signal. |
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| 3 |
loanmarket.com.au
|
38% | 0% | Google AI Mode |
Loan Market sits at 37.5% visibility with zero citations, down from 50% last period, and its citation rate also fell 12.5 points, the only brand to lose ground on both metrics simultaneously. |
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| 4 |
lendi.com.au
|
25% | 0% | Google AI Mode |
Lendi dropped from 50% to 25% visibility and fell one rank to fourth, recording zero citations and a composite score of 17.5, less than one third of the category leader. |
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| 5 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Aussie records zero visibility, zero citations, and a composite score of 0.0 despite being a nationally recognised brand, indicating no measurable presence in Google AI Mode responses for this local category. |
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| 6 |
ybr.com.au
|
0% | 0% | Google AI Mode |
| 7 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 8 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 9 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 11 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 12 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 13 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 14 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 15 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 16 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 17 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 18 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in east brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mortgage brokers in east brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in east brisbane AI visibility
Who leads AI visibility among mortgage brokers in East Brisbane?
Mortgage Choice leads with a composite score of 53.8 and visibility of 50%, and it is the only brand in the category with a non-zero citation rate at 62.5%.
What is the typical citation rate for mortgage brokers in East Brisbane in AI responses?
The category average citation rate is just 3.1%, and 19 of the 20 tracked brands record zero citations, meaning Mortgage Choice is the sole brand being cited as a source.
Which sources does Google AI Mode anchor on most when responding to East Brisbane mortgage broker queries?
The top cited sources include google.com, mortgagechoice.com.au, canstar.com.au, and reddit.com, alongside smaller local domains such as brisbanehomeloan.com.au and stanfordfinancial.com.au.
Is there a brand in this category that appears in AI responses but is never cited as a source?
Yes, Hunter Galloway and Loan Market both have visibility above zero (50% and 37.5% respectively) but record zero citations, meaning the AI names them without linking to their domains.
Which brands have seen the biggest drop in AI visibility in East Brisbane recently?
Mortgage Choice and Lendi both fell 25 percentage points in visibility from the previous period, while Loan Market dropped 12.5 points, and no brands recorded visibility gains.
Which AI engine is most relevant for mortgage broker visibility in East Brisbane?
Google AI Mode is listed as the top engine for every brand in the dataset, with no other engine appearing as a primary driver of visibility for any of the 20 tracked brands.