Mortgage brokers in Cairns: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in cairns by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving Cairns borrowers with home loans, refinancing, investment lending, first-home buyer guidance, and lender comparison across greater Cairns. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Mortgage Choice leads the category with a composite score of 45.0, edging out Lendi (43.8) despite having lower visibility (37.5% vs 62.5%). The gap matters because Mortgage Choice holds a 62.5% citation rate while Lendi sits at exactly 0.0%. This means Google AI Mode surfaces Lendi's name frequently but does not anchor on its domain as a trusted source, whereas Mortgage Choice is both mentioned and linked. Below rank 2, Loan Market scores 17.5 composite with 25.0% visibility and zero citations, and every other tracked brand scores 0.0 across all metrics.
The divergence between visibility and citation is most stark with Lendi. It is the most visible brand in the set at 62.5%, yet it receives no citations at all, a 62.5-percentage-point gap. Mortgage Choice is the only brand in the top 20 that the AI actually cites, and its citation rate of 62.5% is 20 times the category average of 3.1%. This pattern suggests being named in AI responses does not translate automatically to being treated as a trustworthy source, and Lendi's position illustrates that risk directly.
Google AI Mode is the top engine for every brand in the dataset, with no other engine appearing. Among cited sources, mortgagechoice.com.au appears directly alongside aggregators and directories including google.com, reddit.com, yelp.com, yellowpages.com.au, and local or niche domains such as cairnsmortgagebrokers.com.au and fairwaylending.com.au. The presence of reddit.com and yelp.com as top cited sources signals the AI is pulling from community review and directory content, not just brand-owned pages, to construct responses in this category.
Movers & shakers since last refresh
Biggest visibility risers
-
Mortgage Choice 12% → 38% · rank #2 → #1+25pp
Biggest visibility fallers
-
Lendi 75% → 62% · rank #1 → #2-12pp
-
Aussie 12% → 0% · rank #4 → #5-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
mortgagechoice.com.au
|
38% | 62% | Google AI Mode |
Mortgage Choice holds the top composite score (45.0) with a 62.5% citation rate, the only brand in the category to receive any citations at all. |
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| 2 |
lendi.com.au
|
62% | 0% | Google AI Mode |
Lendi has the highest raw visibility at 62.5%, 10 times the category average, but a 0.0% citation rate keeps its composite score below Mortgage Choice. |
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| 3 |
loanmarket.com.au
|
25% | 0% | Google AI Mode |
Loan Market achieves 25.0% visibility, four times the category average of 6.2%, yet records zero citations, producing a composite score of just 17.5. |
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| 4 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
Shore Financial records 0.0% visibility and 0.0% citations, placing it among 17 brands that have no measurable AI presence in this category. |
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| 5 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Aussie dropped from 12.5% visibility to 0.0% in the latest period, making it one of two brands flagged as the biggest visibility fallers this cycle. |
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| 6 |
ybr.com.au
|
0% | 0% | Google AI Mode |
| 7 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 8 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 9 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 11 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 12 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 13 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 14 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 15 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 16 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 17 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 18 |
huntergalloway.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in cairns, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mortgage brokers in cairns brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in cairns AI visibility
Who leads AI visibility in the Mortgage brokers in Cairns category?
Mortgage Choice leads on composite score (45.0) due to its 62.5% citation rate. Lendi has higher raw visibility at 62.5% but zero citations, placing it second.
What is the average visibility for mortgage brokers in Cairns across AI engines?
The category average visibility is 6.2% and the average citation rate is 3.1%, reflecting a highly concentrated landscape where most brands score zero on both metrics.
Which sources does Google AI Mode cite most often for Cairns mortgage broker research?
The top cited sources include google.com, mortgagechoice.com.au, reddit.com, yelp.com, and local domains such as cairnsmortgagebrokers.com.au and fairwaylending.com.au.
Can a brand have high AI visibility but still not be cited?
Yes. Lendi is visible in 62.5% of responses but has a 0.0% citation rate, showing the AI mentions it without linking its domain as a source.
Which brands have seen the biggest recent changes in AI visibility?
Mortgage Choice is the biggest riser, gaining 25.0 percentage points to reach 37.5%. Lendi and Aussie are the biggest fallers, each losing 12.5 percentage points in the latest period.
How many of the 20 tracked brands have any measurable AI presence in this category?
Only three brands show any visibility: Lendi (62.5%), Mortgage Choice (37.5%), and Loan Market (25.0%). The remaining 17 brands score 0.0% on all metrics.