Mortgage brokers in Brisbane: AI search visibility ranking (2026)
How AI search engines rank mortgage brokers in brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mortgage brokers serving Brisbane borrowers with home loans, refinancing, construction finance, and lender comparison support throughout the metro area. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 10, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Hunter Galloway holds a commanding lead in AI visibility for Brisbane mortgage brokers, with a 25.0% visibility score and 36.2 composite score — more than double Mortgage Choice at rank 2 (12.5% visibility, 27.5 composite). The remaining 18 brands in the audit record 0.0% visibility, meaning the category's AI landscape is effectively a two-brand conversation at the top, with everyone else invisible. The category average visibility of just 1.9% underscores how concentrated this attention is.
A striking divergence exists between being named and being cited. Loan Market sits at rank 3 with a 37.5% citation rate despite 0.0% visibility — meaning Google AI Mode references it as a source without surfacing it prominently in responses. Hunter Galloway and Mortgage Choice each achieve 62.5% citation rates alongside their visibility scores, making them the only brands that are both named and trusted by the AI. Brands like Aussie and Lendi score zero on both dimensions despite their market scale.
The top cited sources in this category reveal that Google AI Mode anchors heavily on a mix of brand-owned domains and third-party review platforms. Hunter Galloway and Mortgage Choice's own domains appear directly in the citation list alongside reddit.com, m.yelp.com, and smaller local broker sites like brisbanehomeloan.com.au, swbrokerage.com.au, and northbrisbanehomeloans.com.au. This suggests the AI draws on user-generated content and niche local sites, not just the dominant national broker networks, to construct its answers.
Movers & shakers since last refresh
Biggest visibility risers
-
Hunter Galloway 0% → 25% · rank #0 → #1+25pp
-
Mortgage Choice 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
huntergalloway.com.au
|
25% | 62% | Google AI Mode |
Hunter Galloway leads the category with 25.0% visibility and 62.5% citation rate, both more than 13x the category averages of 1.9% and 8.1% respectively. |
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| 2 |
mortgagechoice.com.au
|
12% | 62% | Google AI Mode |
Mortgage Choice matches Hunter Galloway's 62.5% citation rate but trails on visibility at 12.5%, giving it the second-highest composite score of 27.5. |
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| 3 |
loanmarket.com.au
|
0% | 38% | Google AI Mode |
Loan Market is the only brand with zero visibility yet a meaningful 37.5% citation rate, indicating AI references it as a source without actively featuring it in responses. |
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| 4 |
aussie.com.au
|
0% | 0% | Google AI Mode |
Aussie records 0.0% on both visibility and citation, a notable absence for a nationally recognised brand sitting at rank 4 with a composite score of zero. |
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| 5 |
lendi.com.au
|
0% | 0% | Google AI Mode |
Lendi also scores 0.0% on visibility and citation, identical to Aussie, suggesting large digital-first brands have not translated their SEO presence into Google AI Mode traction. |
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| 6 |
ybr.com.au
|
0% | 0% | Google AI Mode |
| 7 |
homeloanexperts.com.au
|
0% | 0% | Google AI Mode |
| 8 |
nectarmortgages.com.au
|
0% | 0% | Google AI Mode |
| 9 |
shorefinancial.com.au
|
0% | 0% | Google AI Mode |
| 10 |
astutefinancial.com.au
|
0% | 0% | Google AI Mode |
| 11 |
resolvefinance.com.au
|
0% | 0% | Google AI Mode |
| 12 |
moneyquest.com.au
|
0% | 0% | Google AI Mode |
| 13 |
mortgagedomayne.com.au
|
0% | 0% | Google AI Mode |
| 14 |
axtonfinance.com.au
|
0% | 0% | Google AI Mode |
| 15 |
smartline.com.au
|
0% | 0% | Google AI Mode |
| 16 |
hashching.com.au
|
0% | 0% | Google AI Mode |
| 17 |
finni.com.au
|
0% | 0% | Google AI Mode |
| 18 |
sorenfinancial.com.au
|
0% | 0% | Google AI Mode |
| 19 |
uno.com.au
|
0% | 0% | Google AI Mode |
| 20 |
aussiefg.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mortgage brokers in brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mortgage brokers in brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mortgage brokers in brisbane AI visibility
Who leads AI visibility among Brisbane mortgage brokers?
Hunter Galloway leads with 25.0% visibility and a composite score of 36.2, followed by Mortgage Choice at 12.5% visibility and 27.5 composite. All other tracked brands record 0.0% visibility.
What is the average AI visibility for mortgage brokers in Brisbane?
The category average visibility is just 1.9% and average citation rate is 8.1%, reflecting extreme concentration at the top with only two brands scoring above zero on visibility.
Which brands are cited by Google AI Mode but not prominently featured in responses?
Loan Market has a 37.5% citation rate despite 0.0% visibility, meaning Google AI Mode references it as a background source without surfacing it as a named recommendation.
What sources does Google AI Mode anchor on for Brisbane mortgage broker queries?
The top cited sources include huntergalloway.com.au, mortgagechoice.com.au, reddit.com, m.yelp.com, and smaller local broker sites such as brisbanehomeloan.com.au and northbrisbanehomeloans.com.au.
How do large national brands like Aussie and Lendi perform in Google AI Mode for this category?
Both Aussie and Lendi score 0.0% on visibility and citation despite their national scale, suggesting brand size alone does not translate into Google AI Mode presence for this local category.
Are there any brands that significantly improved their AI visibility in the latest audit period?
Hunter Galloway and Mortgage Choice are the only two brands identified as visibility risers, each moving from 0.0% to 25.0% and 12.5% visibility respectively, with citation deltas of 62.5% each.